Platinum sponsor

  • GO2Life
  • PureCircle

Supported by

  • AF Compressors

Friday 8 December

  • State of the industry

    Duane Stanford, Executive Editor of Beverage Digest
    Monica Kvamme, Senior Consultant at Zenith Global Ltd

  • Bai now – stretching the brand and its reach

    Lain Hancock, Chief Executive Officer of Bai Brands, Dr Pepper Snapple Group

  • Total beverage vision in a new era

    Jim Dinkins, Incoming President for Coca-Cola North America


    Comment and insight from leading analysts

    Brett Cooper, ‎Vice President at Consumer Edge Research
    Ali Dibadj, Managing Director, SVP and Senior Research Analyst Alliance Bernstein & Co, LLC
    Caroline Levy, ‎Senior Analyst - Beverages at Macquarie Capital (USA) Inc

  • Refreshments

  • Maximizing growth potential in bottled tea

    Emily Silver, Vice President and General Manager - Pepsi Lipton Partnership, PepsiCo Inc

  • Balancing high consumer demand with long-term sustainability

    Antonio Sciuto, Executive Vice President - Brands and CMO of Nestlé Waters North America

  • Possibility in oxygenated water

    Nils Marius Otterstad, Chief Executive Officer of GO2LIFE Technology

  • Lunch


  • Tasting the difference - a new generation of stevia sweeteners

    Magomet Malsagov, Chief Executive Officer, PureCircle

  • Plant-based at the forefront of growth

    Adam Lowry, Founder and Chief Executive Officer of Ripple Foods

  • Incubating beverages in a time of change

    Dan Epley, Global Executive Coordinator Grocery for Whole Foods Market

  • Refreshments

  • Brewing growth outside of beer

    Randy Ornstein, General Manager of Teavana RTD

  • Crafty thinking at the heart of marketing

    John Bello, Chairman of Reed's

  • Cocktail reception

  • Close

  • As one of the highest level and most influential conferences for the US beverage industry, this year’s Future Smarts will bring together C-suite executives and the best thinkers from world leading manufacturing, marketing and financial companies within the beverage industry. This one day event is one of the most established and highly regarded beverage industry conferences in the US, offering delegates an insight into all aspects of the market and the businesses that drive it forward, as well as excellent networking opportunities.

Cost of a delegate pass includes: sessions, networking reception and presentation downloads where available. Excludes accommodation.


Early booking rate

Payment by 29 October

Standard booking rate

Payment after 29 October

Conference Pass    
One delegate rate $795 $895

Cancellations will be subject to a $100 administration charge and cannot be made after 29 October.  Substitutions will be accepted at any time. Bookings are subject to Zenith Events terms and conditions, see /events.

Beverage Digest and Zenith conferences offer a unique and effective opportunity to showcase your products. With manufacturers looking for new ways to develop brands and streamline production, Future Smarts can be a valuable way to demonstrate how your company can assist in this process.

Sponsorship will build brand awareness of your company providing an excellent opportunity to increase your profile among existing clients and to reach a new audience. We work with our sponsors to develop a package that meets specific needs and helps to deliver maximum benefit.

Click here to download the sponsorship and exhibitor opportunities for the event. You can call Maxine Harle on +44 1225 327941 or email to find out more information and to discuss the opportunities in more detail.

Beverage Digest 

For any enquiries about Beverage Digest Market Smarts
please contact a member of the events team.


t US +1 646-490-0073
t UK +44 1225 327900

Future Smarts will be held at the Crowne Plaza Times Square, New York.

A room allocation was available for delegates at a negotiated rate for the nights of 7, 8 and 9 December 2017 but has now officially expired. To check the current rates, availability and book direct with the hotel please email Emily Borg at the Crowne Plaza on

Check-in time is 3pm; check-out time is 11am. Rooms for more than two people are subject to an additional charge of $30.00 per person per night.

The maximum number of guests permitted in a king bedded room is 3 and a double bedded room is 4.

Crowne Plaza Times Square Manhattan, 1605 Broadway @ 49th Street, New York, NY 10019
t +1 212 977 4000

Duane Stanford, Executive Editor of Beverage Digest

Duane Stanford is Executive Editor of Beverage Digest, a newsletter covering the non-alcoholic drinks business. Previously, he spent 23 years at the Atlanta Journal-Constitution and Bloomberg News. His experience in the beverage industry spans more than a decade.

While at Bloomberg’s Atlanta bureau, Duane was a regular contributor to Businessweek magazine and to Bloomberg television and radio. He also appeared on programs including NPR’s Marketplace. Most of Duane’s time at the AJC was spent covering local, state and federal government, as well as politics. He joined the Business Desk in 2006 to cover beverages.

Duane graduated from Oglethorpe University in Atlanta, where he met his wife of more than two decades. Laura Stanford is Beverage Digest’s marketing & subscriptions manager. They have a daughter in high school and a son in college. Duane is a serial PTA president and volunteer, holds a now rarely-used pilot’s license, and enjoys competitive tennis.

Monica Kvamme, Senior Consultant at Zenith Global Ltd

Monica Kvamme joined Zenith in 2016 as a senior consultant for the New York office. She is responsible for commercial projects in North and South America, as well as data analysis for Beverage Digest.

Prior to joining Zenith, Monica spent almost a decade working in market and consumer research across North America, South America and Europe for companies including Euromonitor, Mintel and Gartner. She has also been involved in manufacturing operations and business intelligence for mergers and acquisitions.

Lain Hancock, Chief Executive Officer of Bai Brands, Dr Pepper Snapple Group

Lain Hancock serves as Chief Executive Officer for Bai Brands. In this role, he oversees all business operations for Bai, which became part of Dr Pepper Snapple Group in 2017. Prior to assuming his current responsibilities in June 2017, he was DPS’s Executive Vice President – Human Resources. 

Lain joined the company in 2007 as part of the supply chain organization, where he focused on establishing processes to improve safety, product quality, service and productivity. During his time in supply chain, Lain served in several senior leadership positions that included supply chain strategy, manufacturing operations and procurement before joining the HR organization as senior vice president in 2012.

Prior to joining DPS, Lain served as an aviation branch officer for the U.S. Army and more recently as a consultant with McKinsey & Company. Lain holds a B.S. degree from the United States Military Academy at West Point and an M.B.A. from The Wharton School at the University of Pennsylvania.

Jim Dinkins, Incoming President for Coca-Cola North America

James L. “Jim” Dinkins will become President of Coca-Cola North America (CCNA) on Jan. 1, 2018. Currently, he serves as President of the Minute Maid Business Unit and Chief Retail Sales Officer for CCNA.

Dinkins joined The Coca-Cola Company in 1988. He gained diverse experience working in a variety of areas, including senior sales, marketing, operations, strategic planning, sports marketing, franchise leadership and general management.

As President of the Minute Maid Business Unit, Dinkins has led a team that produces, sells, markets and distributes leading brands in juices, natural health beverages, chilled tea and value-added dairy. This integrated team provides brands, services and solutions to consumers and customers through a comprehensive set of go-to-market options.

As Chief Retail Sales Officer, Dinkins has led a team that manages strategic relationships with global and national customers across the grocery, mass, club, drug, value, convenience and e-commerce channels in the United States. National Retail Sales has holistic customer management across all categories, brands and routes to market.

Dinkins’ previous roles include Senior Vice President, Sales in National Retail Sales for select grocery, club and convenience retail customers and President, 7-Eleven Global Customer Team. In his 7-Eleven position, Dinkins led a team of associates across 16 countries that worked with 7-Eleven senior managers, licensees and franchisees to develop strategic business plans and initiatives to drive growth.

From 1999 to 2002, Dinkins held senior management positions in the business services sector as Executive Vice President of Service Resources Inc., a business process outsourcing company, and with The Profit Recovery Group International, Inc., a recovery audit specialist, where he was President of the Communications Division. Prior to joining Coca-Cola in 1988, Dinkins held various sales positions with Procter & Gamble.

Dinkins serves on the board for the Retail Industry Leaders Association. His past board involvement includes the University of Georgia National Alumni Association, the Urban Atlanta Fellowship of Christian Athletes, the Peak Performance Sports & Development Foundation and the Coca-Cola Bottler’s Sales & Service Company LLC.

Dinkins holds an MBA from Emory University and a bachelor of business administration degree from the University of Georgia. He is a native of Atlanta.

Brett Cooper, ‎-Vice President at Consumer Edge Research


Ali Dibadj, Managing Director, SVP and Senior Research Analyst Alliance Bernstein & Co, LLC

Ali Dibadj is a Partner at AllianceBernstein. He has been recognized as the #1 analyst in Beverages, Household, and Personal Products 10 times by Institutional Investor (II), granting him an induction in the II Hall of Fame. Previously, at McKinsey & Company, Ali advised senior management of consumer-facing, as well as energy, financial services, industrial, and healthcare companies on topics such as corporate strategy, mergers and acquisitions, governance, and organizational structure. Ali is also part of AllianceBernstein’s engagement investment process focused on improving ESG, operational, and capital allocation performance of portfolio companies. He holds an S.B. in Electrical Engineering from Harvard College and a J.D. from Harvard Law School, both with Honors.

Caroline Levy, ‎-Senior Analyst - Beverages at Macquarie Capital (USA) Inc

Caroline has been a Consumer Stock Analyst for more than 20 years, beginning her career on the buy side in South Africa and continuing on the sell side following her move to New York. She has followed sectors including Restaurants, Beverages, Household/Personal Care and Lodging/Cruise Lines. Prior to joining Macquarie, Caroline spent eight years as a Managing Director and Senior Analyst in the research department at CLSA. She also headed the Consumer Research team at UBS, where she was COO in US Research and Chair of the Investment Review Committee.

Caroline brings a broad and deep perspective to the industries she covers resulting from an extensive network of strong business relationships, expertise in Asia from her eight years at a leading Asian research firm, and her long-term coverage of the sectors. She has made numerous media appearances including CNBC’s “Mad Money with Jim Cramer” and Bloomberg. Additionally, she has been recognized multiple times in the Institutional Investor All-Star Survey and The Wall Street Journal Survey for stock picking and earnings accuracy.

Caroline’s passions include her family, her dog, Ziggy, yoga, all forms of dance, novels, friends, fine cocktails and food (not necessarily in that order).

Emily Silver, Vice President and General Manager - Pepsi Lipton Partnership, PepsiCo Inc

Emily Silver joined Pepsi in September 2007 and is currently Vice President & General Manager, Pepsi Lipton North America, a position she accepted in August 2016.  Pepsi Lipton NA is a ready-to-drink Lipton team joint venture for PCNA and Unilever.  The Partnership business generates >$1B of gross revenue and 385MM 8oz cases.  Emily has responsibility for the P&L through the management of Sales, Marketing, Innovation, Insights, Finance and R&D/Ops teams.  The portfolio includes six lines of business sold through Retail and Foodservice customers.

Most recently, as Vice President, Portfolio Transformation for PBC, Emily was responsible for leading PepsiCo’s efforts to balance short- and long-term portfolio priorities, allocating resources, and enabling the acceleration of transformational product and packaging innovation to meet changing consumer needs, as well as business and human sustainability objectives. 

She has also held roles as Senior Director, Media & Content for PBC, where Emily led significant change across traditional and emerging media platforms.  In a prior role, as a member of the Mountain Dew brand team, Emily executed numerous Diet Mountain Dew Campaigns as well as designed and launched broad scale innovation for Mountain Dew Kickstart which was the top beverage innovation of 2013. She has also worked on the Pepsi brand managing the Pepsi Refresh Project, and was responsible for the launch of Pepsi Throwback.  As an active member of PepsiCo’s global citizenship and sustainability initiative, she played a leadership role in the creation of PepsiCorps.

Before joining PepsiCo, Emily spent 4 years working on political campaigns in Massachusetts, New Hampshire, and Pennsylvania.

Emily graduated with a BA in Political Science and Economics from Brandeis University and her MBA from Yale’s School of Management.   She lives in Armonk, NY with her husband Jeff and daughters Natalie & Isabelle.

Antonio Sciuto, Executive Vice President - Brands and CMO of Nestlé Waters North America

Antonio Sciuto is Executive Vice President, Brands and Chief Marketing Officer of Nestlé Waters North America (NWNA). He reports directly to the Chief Executive Officer and is a member of the Executive team. In his current role, Antonio is primarily responsible for marketing strategy and business development of the company’s brands that include Nestlé Pure Life, Poland Spring, Perrier and S Pellegrino as well as the company’s work in the areas of insights, innovation, eBusiness and consumer affairs.

In 2016 Antonio launched the Consumer Engagement Center (CEC) in New York City. The CEC empowers the company’s employees and partners to deepen their relationships with consumers across all digital channels, foster community and deliver more personalized experiences.

Prior to joining NWNA in 2015, Antonio was Vice President, Global Head of Ecommerce for Nestlé S.A., the world’s largest food and beveragecompany, headquartered in Vevey, Switzerland. In this role, Antonio was responsible for the development and deployment of the Ecommerce Group’s strategy. He devised an integrated end-to-end approach which enabled success across various online business models. Before his time at Nestlé, Antonio served as a consultant for McKinsey & Company in Milan, a global management consulting firm that serves leading business, governments, non-governmental organizations, and not-for-profits. While there, Antonio identified and assessed strategic opportunities as well as marketing approaches. In so doing, he redefined organizational structure, processes and governance allowing for the launch of new products and marketing campaigns designed to increase penetration in the retail segment.  Before his time at McKinsey & Company, Antonio served as Market Strategy & Planning – National Co-ordinator Manager for Proctor & Gamble. Antonio was charged with oversight of the Laundry Division, responsible for design, development and implementation of commercial strategy, strategic consultancy for top retailers, sales analysis, as well as the management of budget.

Antonio earned a Bachelor’s degree in Business & Administration, Finance & Marketing from Università Bocconi. Antonio is a Board Member of Keep America Beautiful (KAB), a network of 620 community-based KAB affiliates which provides expertise, programs and resources to help prevent littering, improve recycling and beautify America’s communities.

Nils Marius Otterstad, Chief Executive Officer of GO2LIFE Technology

Magomet Malsagov, Founder and Chief Executive Officer of PureCirlce Ltd

Since 2002, Founder and Chief Executive Officer, Magomet Malsagov, has led the development of PureCircle from a bio-tech start-up based in Malaysia to a multi-national, natural ingredient business serving the largest brands around the world.

Under his leadership, PureCircle has pioneered the development of the high purity stevia industry into a mainstream ingredient with widespread use for food and beverage products. The company now has clients and operations on all continents and helps to support about 25,000 independent farmers globally through the production of stevia.

Highlighting the growing development of the business and its leadership position within the high purity stevia industry, PureCircle was recently listed on the Main Market of the London Stock Exchange in October 2015 (LSE: PURE).  

Due to Malsagov’s vision, today more than four billion people around the world have access to stevia sweetened food and beverage products.

Adam Lowry, Founder and Chief Executive Officer of Ripple Foods

Adam Lowry is co-founder & co-CEO of Ripple Foods.  Ripple is disrupting the $100+ billion dairy market with plant-based milks that are high in protein, low in sugar, and delicious.

Prior to Ripple, Adam was co-founder and Chief Greenskeeper of Method Products, PBC, the leading innovator in sustainable home cleaning products.  Adam has also worked as a climate scientist at the Carnegie Institution for Science, where he developed software products for the understanding of climate change.
Adam has been honored as one of Fortune’s 40 Under 40, and received the 2013 Clinton Global Citizen Award from the Clinton Global Initiative. Adam is a Young Global Leader at the World Economic Forum, and a Catto Fellow at the Aspen Institute.  Adam serves on the boards of urban agriculture company AeroFarms, LLC, and the National Marine Sanctuary Foundation, which creates and preserves the nation’s marine sanctuaries.

Adam is the author of two business books, including “The method Method, Seven Obsessions that Helped Our Scrappy Startup Turn an Industry Upside Down”.  He holds a B.S., Chemical Engineering from Stanford University.

Dan Epley, Global Executive Coordinator Grocery for Whole Foods Market

Hi, I’m Dan Epley, a results driven National Sales Executive with deep experience as a merchant leading multi-billion dollar businesses in brand management, innovative merchandising, strategic negotiations (domestic & international), marketing, and advertising. I am currently the Global Executive Coordinator of Purchasing in Non-Perishables at Whole Foods. 

My background includes industry expertise with P&L responsibility, along with consistent success in leveraging the skills of cross, functional teams to maximize retail trends, product development, domestic and international sourcing, category management, and vendor performance.

I am known as a strategic and collaborative team leader who solves diverse challenges in a fast-paced work environment, and I deliver profitable revenue growth through:

STRATEGIC INNOVATION –Builds sustainable growth over time through channel management, creative problem solving, and leveraging team strengths.

MERCHANDISING EXPERTISE – Breadth of knowledge across categories to leverage marketing, in-store assets, and brands to deliver an outstanding customer experience

BRAND MANAGEMENT–Deep experience in expanding brand value from testing to national roll-out, including advertising, in-store promotions, and omni-channel marketing campaigns.

RELATIONSHIP MANAGEMENT – Collaborating across levels and roles; leading through influence, building strong partnerships, and negotiating winning solutions.

Randy Ornstein, General Manager of Teavana

Randy Ornstein has been working with Anheuser-Busch for 13 years and is currently the General Manager for Teavana Ready To Drink Craft Iced Tea, a partnership between Anheuser-Busch and Starbucks.  Randy was the first employee of the new non-alcoholic division of Anheuser-Busch and in 2018, Teavana will become the first national non-alcoholic brand brewed and distributed by Anheuser-Busch and it’s distributors.  

Prior, Randy served as Vice President of Sales for Anheuser-Busch on the Walmart and Sam’s Club business.  He also managed Category and Space Management for all national grocers like Walmart, Target, Kroger, Food Lion, Albertsons, Safeway and HEB.

Randy earned a Bachelor’s Degree from Indiana University and MBA from University of Arkansas.  He currently resides in Montclair, NJ with his wife Hayley and children Reed and Ila.

John Bello, Chairman of Reed’s Inc

Mr. Bello is the founder and former CEO of South Beach Beverage Company, the maker of nutritionally enhanced teas and juices marketed under the brand name SoBe.  The company was sold to PepsiCo in 2001 for $370 million.  In 2001, Ernst and Young named Bello national Entrepreneur of the Year in the consumer products category for his work with SoBe.

Prior to founding SoBe, Bello spent 14 years at National Football League Properties, the marketing arm of the NFL and served as its President from 1986 to 1993. Prior to the NFL, Bello served in marketing roles at General Foods and PepsiCo. 

Currently Bello is a managing director of JoNa Ventures, a family venture fund. 

He is Chairman of the Board of Reed’s All Natural Beverages, makers of Reed’s Ginger Beers and Virgil’s Craft Sodas.  He is also Chairman of Beso Del Sol Sangria, a line of all natural sangrias imported from Spain.

Prior to JoNa he was a managing partner with Sherbrooke Capital, a venture capital group dedicated to investing in leading, early stage health and wellness companies. He serves on the board of Boathouse Sports and a managing member of Luminesce Eye Therapies.

During four years of service with the United States Navy, he achieved the rank of lieutenant (senior grade) and received the Navy Commendation Medal with Combat V for meritorious service on riverboats in South Vietnam.

His activities include: Tufts University Trustee and athletics advisory board member, Gordon Entrepreneurial Center at Tufts (board of directors); Tuck Center for Private Equity (board member), New York Council Boy Scouts of America (board director). 

He earned his BA from Tufts University, cum laude, and received his MBA from the Tuck School of Business as an Edward Tuck Scholar.

Contact us

  • Forename
  • Surname
  • Telephone
  • Email
  • Company
  • Your message
  • How did you hear about Zenith Global?
  • Please specify how if 'Other'

Please leave us a message and we will be happy to answer any questions you may have.

Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

Like most other business websites, we use ‘cookies’ to track usage and enhance website functionality. You are welcome to opt out or give your consent by continuing without changing this setting.

Change settings Continue

Find out more about Cookies