Gold Sponsor

  • Bericap

Media partners

  • Plastics in Packaging
  • TechAlimentaria
  • American Beverage Association

Tuesday 17 April

  • -
    Cocktail lounge

    Welcome networking drinks reception

Wednesday 18 April

  • Bellevue


  • Welcome and regional market overview: building a regional champion

    Alessandro Pasquale, Chief Executive Officer of Karlovarské Mineralni Vody, Czech Republic

  • Nurturing strong regional brands

    Karel Hrbek, Marketing Director at Kofola ČeskoSlovensko, Czech Republic

  • Questions and discussion

  • Refreshments and networking


  • Global market overview and key growth opportunities

    Richard Hall, Chairman of Zenith Global Ltd, United Kingdom

  • Keynote address: Industry fit for purpose on health and the environment

    Otakar Rezek, General Manager and Senior Vice President for Beverages - East Europe at PepsiCo Inc

  • Business development: the lessons learned

    Michael Roberts, Global Business Development Director for Capri Sun Group Holding AG, Switzerland

  • Questions and discussion

  • Competence in closure manufacturing: Added value for bottler and consumer

    Volker Spiesmacher, Sales and Marketing Director for Bericap GmH

  • Let’s Eat Restaurant



  • Bellevue

    Footprint reduction and the bottom line

    Francois Sonneville, Senior Analyst - Beverages at Rabobank International, Netherlands

  • Bioplastics – plant preserving performance

    Gerald Michael, Global Business Manager of Synvina, Netherlands

  • Consumer perceptions around packaging

    James Piper, Managing Director at Ecosurety, United Kingdom

  • Questions and discussion

  • Refreshments and networking


  • Brewing up new ideas for tea

    Randy Ornstein, Teavana RTD General Manager at Anheuser-Busch, United States

  • VITHIT: a portfolio approach to low calorie functionality

    Ryan Hacker, Sales Director at VITHIT, United Kingdom

  • Questions and discussion

  • Close


  • Bellevue foyer

    Drinks reception

  • Bellevue

    Gala Industry Dinner

  • InnoBev Awards presentation

Thursday 19 April


  • Bellevue

    Healthy and functional innovation

    Robin Lybeck, Chief Executive Officer of Celsius Holdings Inc, Finland

  • Textures in beverages: new ways of delivering functionality with Fruktomania

    Marek Marzec, Board Member of Ewa-Bis, Poland

  • Bellevue

    Maximising growth in sports nutirition

    Daniel Herman, Chief Executive Officer of Bio-synergy, United Kingdom

  • Questions and discussion

  • Refreshments and networking


  • Key criteria for investing in the right idea

    Garyth Stone, Managing Director - Consumer, Food & Retail Group at Houlihan Lokey, United Kingdom


  • Hydration and balance: Introducing revolution in functional beverages

    Lucia Brezovská, Chief Executive Officer of DIVAS Drink

  • Delivering zero sugar with bold flavours

    Sabrina Brooks and Richard Barltrop, Co-founders of Peel & Spice, United Kingdom

  • Liquid death: an anti-brand brand

    Mike Cessario, Founder of Liquid Death, United States

  • Panel: panel will comment on innovator presentations, offering perspectives on success so far and on the scope for taking products to the next level of investment, branding and distribution.


    Garyth Stone, Managing Director - Consumer, Food & Retail Group at Houlihan Lokey, United Kingdom

    Francois Sonneville, Senior Analyst - Beverages at Rabobank International

    Robin Lybeck, Chief Executive Officer of Celsius Holdings Inc, Finland

  • Let’s Eat Restaurant


  • Close

Zenith’s Global Soft Drinks Congress is now entering its 14th year and continues to provide a key source for international market updates, plus excellent networking opportunities. The event is designed for industry leaders, suppliers, customers and advisors to gain a complete overview of the latest market trends, along with key innovation insights and extensive time for informal discussion.

Soft drinks offer all the virtues of refreshment, taste and hydration, as well as opportunities for health and functionality without alcohol. Under the theme ‘Uncapping potential’ the conference will lift the lid on the heart of the public debate around calories and plastic. The programme aims to help the industry assert and affirm its healthy future by addressing the issues and forging ahead with innovation.

The Congress will include two days of conference sessions, with extensive networking opportunities and a gala awards dinner. Delegates will hear from leading international and regional manufacturers on strategic and market developments, as well as from innovators and entrepreneurs, creating new concepts and products which are helping to shape future market growth. There will be a special session looking at the challenges and opportunities around CSR to include how reducing your carbon footprint can impact on your bottom line, new packaging alternatives and the latest recycling initiatives.

Highlights include:

  • Regional perspectives from Karlovarské, Kofola and Zentis
  • International developments from PepsiCo and Zenith
  • Environmental guidance from Rabobank, Synvina and Ecosurety
  • Key market initiatives from Anheuser-Busch, Capri-Sun Group and Celsius
  • Functional product innovation involving Bio-synergy and VitHit
  • Investment and innovation with Houlihan Lokey, Divas Drink, Peel & Spice and Liquid Death
  • 2018 InnoBev Global Beverage Awards at the gala dinner on 18 April.

Located on the Vltava River, Prague is the largest city and capital of the Czech Republic. It has played a key political, cultural and economic role in Central Europe and in 1992 the historic centre of the city was named a UNESCO World Heritage Site. Welcoming around 6.5 million visitors every year, famous attractions include Prague Castle and the Old Town Square.

The Congress will be held at the Corinthia Hotel Prague, which is located a short metro ride from the city’s most famous landmarks and enjoys breathtaking views across the city. Facilities include a choice of restaurants, a café and jazz bar, a luxury day spa including pool, gym and sauna. The hotel is 20km from Vaclav Havel Airport.

We have informed by the Corinthia Hotel that our allocation of rooms for the congress at a guaranteed rate has now been released. There are rooms still available, but you will need to book them directly with the hotel using the following contact and email address: Andrea Brabcova

Rates may fluctuate depending on availability, although the hotel has indicated they will do all they can to honour our special rate. We advise you to book as soon as possible.

Our negotiated rates were as follows:

Single room occupancy            €115 per room per night

Double room occupancy           €130 per room per night

Rates are inclusive of buffet breakfast, exclusive of 15% VAT. VAT is subject to change.  

In the event of cancellation by an individual anytime from 20.3.2018 until 7 days prior to the arrival date, the hotel reserves the right to charge the individual the first night of the stay.  In the event of cancellation less than 7 days prior to the arrival date, or in the event of a no-show, the hotel reserves the right to charge the individual the full length of the stay as cancellation fees. Room reservations must be secured against a valid credit card.

Hotel check-in is from 14.00 and check-out must be by midday on the day of departure.

Corinthia Hotel Prague, Kongresova 1, Prague 4, 140 69, Czech Republic t +420 261 191 111  f + 420 261 225 011 e

Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible.

Interested in sponsoring?

We have Platinum, Gold and Silver sponsorship opportunities available with space for a limited number of exhibitor displays.

All packages include a number of discounted delegate places, which can be used for colleagues, existing or potential clients, as well as pre and post event social media exposure. We are also happy to tailor a bespoke package to suit your particular needs and budget.

For more information on our sponsorship packages, contact Maxine Harle on: 

 e t +44 (0)1225 327341

To book your place, please click here.  Prices below are per delegate.

Congress package includes conference sessions and documentation, reception and awards dinner. Excludes accommodation.


Pay by 31 December



Payment by 2 Mar



Payment from 3 Mar



Full event  
One delegate rate € 1,230.00 € 1,488.30 € 1,495.00 € 1,808.95 € 1,645.00 € 1,990.45
Separate elements  
17 Apr Reception     € 80.00 € 96.80 € 100.00 € 121.00
18 Apr Conference     € 900.00 € 1,089.00 € 950.00 € 1,149.50
18 Apr Awards dinner     € 150.00 € 181.50 € 200.00 € 242.00
19 Apr Conference     € 700.00 € 847.00 € 750.00 € 907.50

Substitutions will be accepted at any time. Cancellations will be subject to a €150 plus VAT administration charge and cannot be made after 2 March. Bookings are subject to Zenith Events terms and conditions, see All delegates must pay Czech VAT at prevailing rate, currently 21%. Rate may be subject to change. VAT reclaim information is available on request.

Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible.

Sponsorship: If you would like further information on the range of table top display and other sponsorship opportunities available for the Congress, please contact Maxine Harle e  t +44 (0) 1225 327942

This year, we are holding our 2nd InnoBev Awards which will be presented at our 2018 InnoBev Global Beverages Congress in Prague. The 17 categories will cover innovation, taste, marketing, technology, packaging and sustainability across all sectors in the beverage industry.

The awards are open to innovators and entrepreneurs as well as established brands from around the globe.

For information on the 2018 InnoBev awards, please see the awards page

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Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

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