What is it?

Zenith's annual InnoBev Awards are open to innovators and entrepreneurs as well as established brands from around the globe. The 15 categories will cover innovation, marketing, technology and packaging across all sectors in the beverage industry. 
This year the awards will be presented at the 2018 Global Soft Drinks Congress in Prague.

  • Receive exclusive feedback on your products
  • Gain PR coverage via leading industry media
  • Benefit from increased credibility
  • Enjoy year round marketing exposure
  • Attract potential future investment
  • Showcase your product, service or campaign alongside other exciting innovators
  • Network with finalists and winners at the event.

Sponsorship Opportunity

Are you interested in supporting the industry’s only Innobev Awards and attending the Global Soft Drinks Congress?

Contact Maxine Harle mailto:mharle@zenithglobal.com t +44 (0)1225 327941


This year's categories are:
  • Best Aqua Drink
  • Best Juice Drink
  • Best Children’s Drink
  • Best Adult Drink
  • Best Tea
  • Best Dairy/Dairy Alternative Drink
  • Best Functional Drink
  • Best New Drink Concept
  • Best Low/No Sugar Drink
  • Best Cap/Closure
  • Best Packaging/Label Design
  • Best Packaging Solution
  • Best Technology Innovation
  • Best Marketing or Social Media Campaign
  • Best New Brand/Brand Extension

For detailed description of the categories as well as an overview of what the judges are looking for, please download our guidelines.


It is €195.00 + VAT per category entry. Every fourth entry comes free of charge.

The closing deadline is 12 March 2018.

Sanjay Patel, Founder of Simple Better Human and Packaging Collective

Sanjay Patel has worked in the packaging industry for over 25 years in the USA, Belgium and UK.  As a cross category packaging innovator he has contributed to the electronics, agrochemical and personal care industries during his career.  He has recently left The Coca-Cola Company after 14 years where he looked after packaging for the Global water category for several years, building a 2-20 year shared value innovation strategy. Responsible for structural design, innovation and creativity within EMEA he also helped train up to 200 people a year as well as run internal hackathons, sprints and more holistic insight based innovation programs.  He is now a founding partner of both Simple Better Human and the Packaging Collective.

Jennifer Cue, Chief Executive Officer of Jones Soda Co.

Jennifer Cue is the Chief Executive Officer of Jones Soda Co., and she brings both passion and structure to the Jones family. Jennifer started at Jones Soda Co. in 1995 as a member of the Board, moving into a permanent operating role that same year.  Over 11 years as CFO & COO, Jennifer oversaw the initial growth and profitability of the brand, while eventually transitioning the company to NASDAQ.   In early 2006, Jennifer stepped away from Jones and out of the beverage industry while living in Paris, Rome and San Francisco. While Jennifer was away, the Company had numerous leadership changes and operational struggles.   In 2012, Jennifer returned to Jones as CEO, with a mission to turnaround the company, investing her own personal funds to achieve this result.  With a new diversified beverage portfolio, the company is now in a strong position to take advantage of opportunities.

Geoff Parker, Chief Executive Officer of Australian Beverages Council

Geoff Parker is one of the world’s leading beverage association executives. In 2009 following almost two decades of senior management positions in member-based organisations, government departments and private companies, Geoff took over as Chief Executive Officer of the Australian Beverages Council. Since then he has successfully managed two mergers, significantly raised the Council’s profile with key stakeholders and firmly positioned the organisation as the respected voice of authority for the entire non-alcoholic beverage industry in Australia representing CSDs, bottled water and fruit juice. In 2010 he was elected President of the International Council of Beverages Associations (ICBA) and in 2012 was elected for a consecutive two-year term. During his tenure he was responsible for step-changing the ICBA to position it as the pre-imminent global beverage trade association. Geoff also serves on the Board of the International Council of Bottled Water Associations, and in 2017 was elected as its Vice President. Geoff has been on the Board since 2009. In 2015, Geoff was instrumental in setting up the ICBA’s Asia Pacific Regional Group – the inaugural regional arm of the ICBA and which now serves as the model for other regional beverage groups. Geoff is currently Executive Director of the APAC Group, representing the diverse non-alcoholic beverage industry in the region. Geoff is a Fellow of both the Australian Institute of Management and the Australian Institute of Company Directors. He holds qualifications from the University of Queensland and Cambridge University.

Anne Wong-Evren, Advisory Director of Zenith Global Ltd

Anne Wong-Erven is a Managing Consultant within Zenith's Commercial team.  She is responsible for market opportunity assessments, route-to-market and channel distribution analysis, new product development and mergers & acquisitions studies. Prior to joining Zenith in January 2015, Anne had ten years of experience within the Canadian and UK food and drink industry in supply chain and project management roles. Anne holds an MBA degree from the University of Bath and Honours Business Administration degree from Ivey Business School.

David Beardmore, Brand and Impulse Director of Tesco Lotus

David Beardmore is the Tesco Brand & Impulse Director based in Thailand.  His role is to develop a global own label brand focusing on South East Asia. David previously lead the UK soft drinks category and lead the work on sugar reduction both at a industry, category and brand level.

He has both a retailer and supplier background leading commercial teams at Unilever, SC Johnson and Premier Foods. David holds a BA Hons degree in business and finance from Oxford Brookes University.  

Best Aqua Drink

Virtue Energy Water – Virtue Drinks, United Kingdom 

Best Juice Drink

Vegified – Coca-Cola HBC, Ireland 

Best Low Calorie Drink

no&more – Nuva, United Kingdom 

Best Children’s Drink

Little Rebel – Rebel Kitchen, United Kingdom 

Best Adult Drink

Pimento – Pimento, France 

Best Coffee Drink

selo coffee fruit - Selosoda, Germany 

Best Tea Drink

Ice-Rooibos – BOS, South Africa 


Best Craft Drink

Fentimans Rose Lemonade – Fentimans Ltd, United Kingdom 

Best Dairy Drink

Dairy Free Organic Chocolate Mylk – Rebel Kitchen, United Kingdom 

Best Functional Drink

CELSIUS – CELSIUS, United States 

Best New Drink Concept

AquaBotanical – AquaBotanical Beverages, Australia 

Best Packaging Solution

Magma Original (Aluminium) – Hijos de Rivera, Spain 

Best Packaging Design

LIFEWTR – PepsiCo, United States 

Best Closure Innovation

NutraPress – NutraPress, Australia 

Best New Brand/Brand Extension

Vegified – Coca-Cola HBC, Ireland 

Best Sustainability Initiative

AquaBotanical – AquaBotanical Beverages, Australia 

Best Marketing including Social Media

Niagara Bottling – Niagara Bottling, United States 

InnoBev Gold Award

LIFEWTR – PepsiCo, United States 

This year has attracted over 100 entries from around the world including the UK, Ireland, across Europe including the Baltic States, the US, Australia and the Middle East. Both the number and quality of entries has seen a significant rise this year and we are extremely excited to be supporting both established brands and new product and concepts!

We are delighted to showcase the level of creativity, innovation and exciting new product development taking place in soft drinks and are very grateful for the support we have received. Thank you to everyone who entered this year's InnoBev Awards!

The Finalists

Best Aqua Drink

  • AquaBotanical Beverages – AquaBotanical

  • CAPI – Lemongrass & Ginger Infused Mineral Water

  • CAPI – Sparkling Mineral Water

  • JUST Goods – JUST Water

Best Juice Drink

  • Love Taste Co – Detox-Zing

  • Love Taste Co – Pash n Shoot

  • Love Taste Co – Blueberry Thrill

  • VIT HIT – VIT HIT Lean & Green

Best Children’s Drink

  • Hijos de Rivera – Superwings Edition 0.33L Sport Cap

  • Radnor Hills – Fruella 125ml Tetra

  • Tao Family – Bionina

Best Adult Drink

  • Dalston’s – Dalston’s Cherryade

  • Fizzique – Sparkling protein water

  • GUNNA Drinks  – Gunna Drinks

  • Tao Family – Tao Botanic Drinks

  • The Duchess – The Duchess Virgin Gin and Tonic

Best Tea

  • Good Earth – Coconut Tulsi Melody

  • STICKSOLOGY – Tea Infusion Sticks

  • Tao Family – Tao Pure Infusion

Best Dairy/Dairy Alternative Drink

  • Fizzique – Sparkling protein water

  • Vita Coco – Vita Coco Coconut Milk

Best Functional Drink

  • Diva’s Drinks – Melon Drink HYDRATE + Hyaluronic Acid

  • Fizzique – Sparkling Protein Water

  • Tao Family – Tao Energizer

  • VIT HIT – VIT HIT Lean & Green

Best New Drink Concept

  • ACME Naturals – Tree Below Zero

  • AquaBotanical Beverages – AquaBotanical

  • Tao Family – Tao Botanic Drinks

  • The Duchess – The Duchess Virgin Gin and Tonic

  • Vita Coco – Vita Coco Sparkling

Best Low/No Sugar Drink

  • Talking Rain – Sparling Ice

  • Tao Family – Tao Pure Infusion

  • Tao Family – Tao Botanic Drinks

  • Virtue Drinks – Virtue Energy Water

  • VIT HIT – VIT HIT Boost

Best Cap/Closure

  • Just Goods – JUST Water

  • NutraPress (Australia) – NUTRAPRESS

  • Water.IO – Water.Connected

Best Packaging/Label Design

  • Celsius – Celsius Heat

  • Dalston’s – Dalston’s Fizzy Elderflower

  • Hijos de Rivera - "Es lo que somos" Special Edition by Mundopiruuu

  • Hijos de Rivera – Magma Original Aluminio

Best Packaging Solution

  • Andreas Hoflinger - evoCan

  • JUST Goods – JUST Water

Best Technology Innovation

  • AquaBotanical Beverages – AquaBotanical

  • Fizzique – Sparkling Protein Water

  • Power Supplements – PATRIA

Best Marketing or Social Media Campaign

  • Liquid Death – Liquid Death Spring Water

  • Primo Water – Primo Seedy Joints Campaign

Best New Brand/Brand Extension

  • Eviva – Eviva Collagen Elixir

  • JUST Goods – JUST Infused

  • Liquid Death – Liquid Death Spring Water


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