Gold Sponsors

  • Bericap
  • CO2 Sustain
  • PureCircle

Silver Sponsor

  • Wet Beverages

Supported by

  • Arla
  • CCL
  • Exberry

In association with

  • BSDA

Media partners

  • Beverage Business World
  • Beverage Daily
  • Beverfood
  • FoodBev Media
  • Plastics in Packaging

Wednesday 15 May

  • Congress Centre, Lower Ground Floor


  • Congress Hall


  • Staying ahead of the curve

    Tim Warrillow, Chief Executive Officer of Fever-Tree

  • Thrive on with Purdey’s

    Paul Graham, Managing Director of Britvic Soft Drinks Ltd

  • Hot prospects for cold infusions

    Sinead McAleese, Marketing and Innovation Director at Tata Global Beverages

  • Questions and discussion

  • Congress Foyer

    Refreshments and networking

  • Congress Hall


  • Rethinking the future of plastics

    Sanjay Patel, Founding Partner of The Packaging Collective

  • Creating an effective deposit return scheme

    Christopher Snowdon, Head of Lifestyle Economics at Institute of Economic Affairs


  • Satisfying demands for sustainability

    Leendert den Hollander, Vice President and General Manager at Coca-Cola European Partners

  • Questions and discussion

  • Optimising colour performance as packaging evolves

    Helen Vine,  Business Development Manager at GNT UK Ltd


  • Balancing action on sugar, sweeteners and sweetness

    Jack Winkler, Professor of Nutrition Policy at London Metropolitan University

  • Finding the right formula for fruit juice

    Helen Bond, Registered Dietician and Consultant to the British Fruit Juice Association 

  • New technology for reduced sugar beverages — EU Seal of Excellence Winner

    Michael Adams Founder/Chairman, with Dr.Abbas Mohammed Director of Research & Development at WET Group

  • The future of zero calorie sweeteners and innovation

    Sue Bancroft, Group Vice President - Global Sales at PureCircle

  • Questions and discussion

  • Congress Foyer

    INNOVATOR MARKETPLACE and networking lunch

  • Stalls hosted by start-up companies, established brands, entrepreneur shoot out participants and InnoBev awards entrants

  • Congress Hall


  • Transforming what to drink when you're not drinking

    Claire Warner, Head of New Brands at Seedlip and Managing Director of Æcorn Aperitifs

  • Mindful drinking - all the flavour, without the alcohol

    Craig Hutchison, Founder & Chief Executive Officer of CEDER'S

  • Elegant refreshment - anytime and anywhere

    Johannes Le Roux, Founder of The Duchess, South Africa

  • Questions and discussion

  • Congress Foyer

    Refreshments and networking

  • Congress Hall


  • Cold brew coffee to awaken your senses

    Simon and Helena Hills, Founders of TrueStart Coffee

  • Enabling customers to customise for sweetness

    Kamila Sitwell, Co-Founder of Kolibri Drinks      

  • High hopes for cannabidiol drinks

    Rebekah Hall, Founder of Botanic Lab

  • Smarter focus with nootropic drinks

    Oliver Dickinson, Founder & Managing Director of  Drink WOW

  • Panel feedback

    Jamie Sterry Head of Planning and Public Affairs - UK for Innocent Drinks
    Paul Martin, Director of Food and Beverage Brands and Principal Consultant for Zenith Springboard  
    Claire Nuttall, Managing Director of The Brand Incubator

  • Congress Hall


  • Congress Foyer

    Drinks reception

  • Close

Reflecting the theme 'Crafting the future', there will be a special emphasis on innovative adult drinks without alcohol, alongside debate about the two key issues of plastic and health.

Highlights include:

  • Opening by Tim Warrillow, Chief Executive Officer of iconic innovator Fever-Tree 
  • Presentations by key craft developers CEDER’S, The Duchess and Seedlip 
  • Major players represented, including BritvicCoca-Cola, Innocent and Tata Global Beverages
  • Sessions on Sorting plastic and Solving health
  • Newcomers front on cannabidiol, cold brew coffee, kombucha, customised sweetness and nootropic drinks 
  • 2019 InnoBev Awards to celebrate the best in global beverage innovation

Reasons to attend:

1 Be at the heart of discussions on how the industry can improve its outlook
Gain insight from industry experts and analysts on trends and opportunities
Network with leading producers, retailers and advisers 
Prepare and plan for the next phase of growth in your business
Sample the latest new drinks in the Innovator Marketplace


The Congress Centre offers an ideally located and contemporary venue in the heart of London’s West End. It is situated close to Tottenham Court Road underground station, from which you use exit 3.

Address: Congress Centre, 28 Great Russell Street, London WC1B 3LS

Contact: +44 (0)207 467 1318 


Dress code: Business suit or smart casual


A room allocation is available for delegates at My Bloomsbury Hotel. Rates are valid on bookings made by before 16 March and will be offered on a first come, first served basis. 

Rates for Tuesday 14 and Wednesday 15 May

Standard single £195 inc VAT, standard double £215 inc VAT, breakfast £15 inc VAT per person.

Address: 11-13 Bayley Street, London WC1B 3HD 


To book, please contact hotel direct at and quote CZEN1405


Full day Super Saver
to 16 March
With VAT   Standard
from 17 March
With VAT
Per delegate £595 £714   £675 £810
Concession* £195 £234   £225 £270
15 & 16 May £800 £960   £900 £1,080

To register for Global Beverage Insights on 16 May, please contact and you will be given a discount code on completion of your booking for UK Soft Drinks Conference on 15 May.

Substitutions will be accepted at any time. Cancellations will be subject to £80 + VAT administration charge and cannot be made after 16 March. Bookings are subject to Zenith Global Event terms and conditions, details of which are available on Zenith Global's website. All delegates must pay UK VAT at prevailing rate, currently 20%.

*The Concession rate will be offered to start-ups and early stage entrepreneurs. To be eligible, companies must be within two years of formation and with annual sales below £500,000. For more information and to book at this rate, please contact

Fiona Herrington at or call +44 (0)1225 327903 or
Christine Robinson at or call +44 (0)1225 327900

Interested in sponsoring?

We have a range of packages and exhibitor display opportunities available which will help offer a unique and effective opportunity to showcase your products and services to a highly captive audience.  We are happy to tailor a bespoke package to suit your needs and budget.

Packages can include:

  • Table top display in the refreshment/networking area providing a high level of branding
  • The opportunity to take full advantage of excellent networking opportunities
  • Exclusivity in your sector (platinum level sponsorship only)
  • Presentation opportunity within the event programme
  • Promotion of your company through branding on all marketing materials including Zenith Global's marketing emails, website and Twitter account
  • Company branding on the stage backdrop during the event
  • The opportunity to distribute marketing material/products at delegate places
  • A chance to build your company profile further through inclusion in Zenith Global press releases, social media activity and in the download material post event
  • Additional delegates places at discounted rates
  • The opportunity to host a breakfast meeting, drinks reception, delegate workshop
  • Sponsored tweets from Zenith Global's company account
  • The opportunity for a live Q&A with the audience during the sponsor presentation through an interactive poll
  • Category sponsorship of the InnoBev Awards

For more information, please contact

Maxine Harle at or call +44 (0)1225 327941

Tim Warrillow, Chief Executive Officer, Fever-Tree

Tim has a business management degree from Newcastle University, specialising in food marketing. During university he started his first business, a waitering agency. In 1998 he joined a London-based advertising and branding agency. Subsequently, he launched the Business Development Consultancy which included identifying opportunities in the premium food and drink sector. It was in this role that the made contact with Charles Rolls, which resulted in the formation of Fever-Tree.

Paul Graham, Managing Director Britvic Soft Drinks Ltd

Following a variety of commercial roles at both United Biscuits and Mars Confectionery, Paul Graham joined Britvic as GB General Manager in September 2012. He was then appointed GB Managing Director in April 2015.  With over 25 years’ experience working with major FMCG companies, Graham leads the business in identifying the right trends and consumer insight to create a broad and relevant soft drinks portfolio that is fit for purpose today and in years to come.

Paul has a BSc in Management Sciences from Manchester University and is a member of the Executive Council of The British Soft Drinks Association.

Sinead McAleese, Marketing and Innovation Director, Tata Global Beverages

Sinead has 18 years of FMCG Blue chip marketing and business experience with a strong track record of leading Transformation across brands and portfolios. Sinead’s international career has been characterised by leading successful step changes across brands and portfolio to drive excellent business results.  Before joining Tata Global Beverages, Sinead held senior marketing roles across Europe with Diageo, Danone and Kimberly-Clark. 

A fluent French speaker, Sinead is also a qualified RYA Yachtmaster. 

Sanjay Patel, Founder of The Packaging Collective

Sanjay Patel has worked in the packaging industry for over 25 years in the USA, Belgium and UK.  As a cross category packaging innovator he has contributed to the electronics, agrochemical and personal care industries during his career. 

He has recently left The Coca-Cola Company after 14 years where he looked after packaging for the Global water category for several years, building a 2-20 year shared value innovation strategy. Responsible for structural design, innovation and creativity within EMEA he also helped train up to 200 people a year as well as run internal hackathons, sprints and more holistic insight based innovation programs.  He is now a founding partner of both Simple Better Human and the Packaging Collective.

Professor Jack Winkler, Professor of Nutrition, London Metropolitan University

Specialist researcher, policy analyst, writer, lecturer and consumer advocate on food, nutrition, and health.  Director, Nutrition Policy Unit, an independent consultancy to improve public health through dietary change, working primarily with public interest organisations. 

Founder/officer/member of most UK food advocacy groups: Action on Sugars, Sustain, Consensus Action on Salt and Health, London Food Commission, National Food Alliance, Coronary Prevention Group, Joint Health Claims Initiative, Chair Action & Information on Sugars.

Trained as sociologist at the London School of Economics and Stanford University. Academic posts at University of Kent, Imperial College London, Cranfield University, Wissenschaftszentrum Berlin, King’s Fund Institute, working on diverse economic and social policy issues.

Author of numerous articles, research reports, consultation documents, and briefing papers, on nutrition policy.  

Christopher Snowdon, Head of Lifestyle Economics at Institute of Economics Affairs

 Christopher Snowdon is the head of lifestyle economics at the Institute of Economic Affairs. He is a regular contributor to Spectator Health, Cap-X and Spiked, and is the editor of the Nanny State Index. He is the author of ‘Killjoys’ (2017), ‘Selfishness, Greed and Capitalism’ (2015), ‘The Art of Suppression: Pleasure, Panic and Prohibition Since 1800' (2011), ‘The Spirit Level Delusion’ (2010) and ‘Velvet Glove, Iron Fist’ (2009).

A Load of Rubbish? Introducing a DRS to the UK

Leendert den Hollander, Vice President and General Manager at Coca-Cola European Partners

Leendert den Hollander serves as Vice President and General Manager at Coca-Cola European Partners, Great Britain, since May 2014.

Leendert joined from Young’s Seafood Ltd, where he had been Chief Executive Officer since 2011. Previously, he was UK Managing Director and Chief Marketing Officer of its parent company Findus group.

Earlier in his career, Leendert spent 15 years at Procter & Gamble in senior marketing positions including leading their Global Household Cleaners business.

He is President of The Institute of Grocery Distribution (IGD) as well as The British Soft Drinks Association (BSDA) and was elected by DEFRA as a member of the newly established Food & Drinks Sector Council. 

A native of the Netherlands, Leendert was educated at Erasmus University, Rotterdam.

Jamie Sterry, Head of Planning and Public Affairs, UK for Innocent Drinks


Helen Bond, Registered Dietitian and Consultant to the British Fruit Juice Association

Helen is a registered dietitian with 23 years experience in food, diet, and it’s relationship to health. She practiced as a clinical dietitian in acute and community health settings within the NHS, and then moved into PR and marketing where she helped communicate the important role of food, drink and good nutrition towards health and well-being to consumers and healthcare professionals.

Helen now manages her own dietetic practice ‘Spring Vale Dietetic Clinic’, providing consultancy and dietetic services to private clients, and a number of top name food businesses, pharmaceutical companies, Public Relations consultancies and marketing agencies.  Helen enjoys translating nutrition research into simple, practical and meaningful messages, and dietary advice for her clients and the public.  As an active spokesperson for the British Dietetic Association (BDA), Helen is constantly in demand to write and provide expert comment on nutrition news stories for national newspapers and magazines.  In 2013, she was named runner up BDA’s media spokesperson of the Year.


Claire Warner, Head of New Brands at Seedlip and Managing Director of Æcorn Aperitifs

Claire Warner (nee Smith) began her corporate career in 2003, joining the LVMH owned brand, Belvedere Vodka and was appointed Head of Spirit Creation and Mixology in 2009.  In this role, Claire led the development of all new Belvedere expressions, as well as creating the global educational programmes for Belvedere. Belvedere was awarded ‘Vodka Producer of the Year’ in 2015, 2016 and 2017 by the International Spirit Challenge.

In 2015 Claire was awarded both Best International Brand Ambassador at Tales of the Cocktail, the ‘Oscar’s’ of the drinks industry, and Wine Spectator Ambassador of the year. 

A tireless advocate for better health and wellness within the hospitality industry, Claire joined the alcohol-­free world of Seedlip in January 2018 as Head of New Brands. In this role, Claire continues her mission to develop delicious drinks, regardless of their alcohol content, providing more sophisticated options for ‘what to drink when you’re not drinking’.

Claire is considered one of the most respected authorities on drinks worldwide and is regularly interviewed by industry and consumer magazines including The Telegraph, The Independent, The Sunday Times, The New York Times, GQ, Cosmopolitan, Cocktail Lovers, Wine Spectator, Drinks Business, among many others.  Claire has also made several television appearances including the Tonight Show with Conan O’Brien, The Today Show and regularly on CONAN.


Craig Hutchison, Founder and CEO of  Ceder's

As a previous drinks industry executive, Craig developed the strategy, built the structure, & implemented the RTM & brand plans for Pernod Ricard’s charge into Africa. Before that he was Strategy Director for Absolut, Malibu and Kahlua, driving the strategic plan & brand development strategy.

Since leaving the drinks world in 2015 he has been involved in business process outsourcing to Africa, setting up a values-based, people management web-platform, and consulting. He also presents on futurology; how our lives are going to change dramatically over the coming decades.

Early 2017, Craig (South African) and his wife Maria (Swedish) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER’S, a distilled non-alcoholic alt-gin, your Everyday Escape.

Johannes Le Roux, Founder of The Duchess

Johannes Le Roux is the Founder of The Duchess Drinks Company, the new market leaders in developing alcohol-free adult drinks.

Johannes is an entrepreneur at heart, with a passion for conceptualising, developing and building innovative (and often disruptive) beverage brands.

Following his studies at the University of Cape Town in South Africa, he then decided to join a start-up advertising agency. This creative and flexible environment suited his creative approach and provided the ideal platform for him to explore the beverage world.

In early 2016, whilst traveling in Amsterdam, he observed the global phenomena in the growth of Gin sales, whilst at the same time, a major shift towards low sugar and alcohol free drinks. This lead to the incubation of ‘The Duchess’, the world’s first alcohol free gin & tonic. Building on the success in South Africa, The Duchess has launched in the UK, Belgium and Sweden.

Johannes aims to be a global market leader in the development of alcohol free adult drinks, a category set to explode internationally over the next few years. 

Simon and Helena Hills, Founders of TrueStart Coffee

Helena and Simon Hills are the Co-Founders of multi award winning Bristol brand, TrueStart Coffee. The husband-and-wife team started TrueStart to prove a point; that you can take the path less travelled and build an awesome brand that makes people feel wild for life, without compromising on ethics. TrueStart is one of the fastest growing young drinks brands in the UK and after just two years, their vibrant, healthy, hyper-sustainable approach to coffee can now be found all over the world, with a focus on their new range of phenomenal flavoured Cold Brew Coffees. Helena and Simon believe that normal is boring and TrueStart is a reflection of that - colourful, vibrant and absolutely Wild for Life! 

Kamila Sitwell, Co-founder of Kolibri Drinks

Kamila Sitwell is a passionate trend spotter for the UK Eating Out market with thousands following her widely popular blogs Divine Eating Out and Bespoke.World. She’s also an author of bestselling book “Bespoke. How to radically grow your bar and restaurant business through personalisation”.

With a decade of hands-on experience collaborating with hospitality influencers and insight experts, advising on soft drinks category and market solutions, and background in setting strategies for leading brands, Kamila has become the industry champion for truly bespoke and guest-centric experiences. So much so, she recently launched Kolibri – the world’s first bottled soft drink that one can tailor to taste.

Kolibri is the only brand in market which provides consumers with the ability to customise the amount of sugar they consume through custom-designed and patented bottlecap. The bespoke product was born from growing public concern about added sugar in drinks. By allowing customers to adjust the amount of sweetener to their taste, they’re able to personalize their overall nutrition and dietary choices.

Kamila passionately believes that the solution to the soft drinks industry biggest problem - sugar, is in the act of empowering consumers through personalisation.

Rebekah Hall, Founder of Botanic Lab 

Rebekah is the CEO and Founder of Botanic Lab, the innovative drinks business making waves in the UK market, with products taking over the shelves of Sainsbury’s, Waitrose, Ocado, Eat, Gail’s and many more retailers. Since 2014, her strategic vision and business acumen have been the driving force behind Botanic Lab, bringing innovation to the drinks market and catapulting the business to success in a very competitive landscape. 

She says, “I’m no health pin up. Our products were developed for someone just like me. Yes, I’m health aware, but with the best will in the world I drink, never restrict what I eat and don’t have time to devote my existence to food prep and gym selfies. I won’t feel guilty about that. I am also a stickler for quality. I want the best that my money can buy and I want it to be convenient, taste good and if it looks great as well, that’s a bonus. Life is too short for bad drinks, whatever your lifestyle choices.”  

Oliver Dickinson, Founder of WOW

Serial entrepreneur, Oliver Dickinson, 27, is the founder of health drinks brand, WOW.

Oliver’s entrepreneurial career started at 16 when he founded a guerrilla marketing agency, employing 12 people by the age of 17. After graduating from university, Oliver launched a SaaS product and exited the business three years later at the age of 23 to pursue his true passion, food and drink.

WOW became the first company to gain EU wide FSA approval to make chia seed based drinks. In 2016 Oliver launched the brand simultaneously in to the UK, Germany and Austria, with France and Scandinavia following less than 12 months later. He has since diversified WOW’s portfolio of products to a total of 4 ranges (with more to come) which are now stocked in over 6,000 stores in six countries across Europe.

Whilst the WOW team has worked hard and enjoyed exciting growth, Oliver does not hide the battle scars and openly admits to having already made every mistake in the book along the way. From drinks blowing up in investors' cars to branding blunders and production mayhem, Oliver now enjoys sharing his experiences so that others can avoid making similar mistakes and concentrate on adding value and gaining velocity.

Paul Martin, Director at Food and Beverage Brands and Principle Consultant at Zenith Springboard 

Paul has been in the food and drinks industry for over 35 years and been a shareholder and board director of since 1990.

As a Sales and Marketing led CEO Paul has created and developed brands including Harrogate Spring Water and Thirsty Planet. He has also developed brands and strategies for the leading UK food retailers.

Paul is now working with Start-Ups and more recently has set up Food and Beverage Brands which offers end-to-end Sales and Marketing services for both UK and overseas brands.

Claire Nuttall, Managing Director of The Brand Incubator 

With over 20 years experience working in high calibre, demanding agency world with many successes working with big blue chip brands, businesses and entrepreneurial start ups, Claire has a highly sought after mix of instinct, skills and down to earth approaches to innovation. Inspiring, fresh and challenging in her thinking, she adds that bit of a difference when you need it most or you have hit a block that seems impossible to break through. Her approach is entrepreneurial, identifying insights that will make a difference is a speciality, diagnosing where barriers or opportunities lie is another, then identifying, prescribing and implementing effective innovation, commercial strategies and creative / marketing solutions which help clients to accelerate growth and profitability of their business. From identifying the gap and solution for GSK's now £100m brand Sensodyne Pronamel or partnering the creation of a £19m food brand year 1 Claire delivers growth. Claire writes a monthly Talking Shop for the Food & Drink industry magazine The Grocer and feeds trend insights into LS:N bi-monthly from 2014. She regularly speaks at industry seminars giving talks about innovation, NPD, future trends and the ever changing health agenda. She also co-founded the much talked of Thrive Talk Executive business club who meet bi-monthly to discuss edgy industry issues and challenges involving entrepreneurs, retailers, venture capital and big blue chip marketers and directors.

Innovator Marketplace

Our new Innovator Marketplace gives entrepreneurs, start-ups and entrants in the 2019 InnoBev Awards the opportunity to display and promote products to all attendees as well as gaining valuable, first hand feedback from industry experts and peers.

Once registered for the conference, delegates can sign up for shelf space absolutely free in one of our sampling fridges and for inclusion in a table display within the networking foyer. There is limited space available and will be offered on a first come, first served basis. 

Reasons to sign up

  • Priceless feedback
    Gain invaluable advice on all aspects of your product from taste, feel, look and design. Take the opportunity to chat to other industry members about your wider marketing and business approach. Use constructive criticism to your advantage and come away with key ideas and opportunities to help move your product forward.

  • Great brand visibility
    Put your product in the hands of gate keepers, investors, retailers, buyers and consultants. Gain the high quality industry exposure you have been looking for.

  • Get people talking
    Product sampling creates the opportunity for great conversation. Watch and listen as attendees react to and talk about your product. Take notes and see how competitor products are also received.

Please contact us once you have received your booking confirmation for the conference if you would like to take part in the Innovator Marketplace.  Full details and guidelines will be given, if you qualify for this opportunity.

For more information, please contact

Maxine Harle at or call +44 (0)1225 327941

Zenith Global's InnoBev Awards are designed to celebrate and highlight excellence, each category covers innovation, marketing, technology and packaging across all sectors in the beverage industry. 

This year's entrants include....

The winners will be announced at an awards ceremony during the 2019 UK Soft Drinks conference in London. 
Entry is now closed in to this year's awards! However, to register your interest for our 2020 awards, contact
e  t +44 (0)1225 327900

Click HERE for details of the 2018 UK Soft Drinks Conference

To view the event album, click HERE

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Zenith Global Ltd
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UK tel: +44 (0) 1225 327900
US tel: +1 (404) 372 2758

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