With the theme for 2019 is 'Crafting the future', there will be a special emphasis on innovative adult drinks without alcohol, alongside debate about the two key issues of plastic and health. The event will be opened by Tim Warrillow, Chief Executive Officer of Fever-Tree and includes other key craft innovators Ceder’s, The Duchess and Seedlip as well as newcomers with entries in cannabidiol, cold brew coffee and kombucha.
The major players will also be strongly represented, including the UK Managing Directors of Britvic, Innocent and Coca-Cola European Partners.
Two key sessions in the day will be Sorting Plastic and Solving Health. One year on from the launch of the UK Soft Drinks Industry Levy, Professor Jack Winkler will speak about the latest science and guidance on balancing action on sugar, sweeteners and sweetness.
The day will conclude with the 2019 InnoBev Awards to celebrate the best in global beverage innovation across 18 categories of products, marketing and sustainability. Other highlights include an Innovator Marketplace where brands can showcase their latest drinks and gain valuable feedback from industry experts and peers.
Reasons to attend:
1 Be at the heart of discussions on how the industry can improve its outlook
2 Gain insight from industry experts and analysts on trends and opportunities
3 Network with leading producers, retailers and advisers
4 Prepare and plan for the next phase of growth in your business
5 Showcase your latest drinks FREE of charge in the Innovator Marketplace
6 Discover future success drivers in the InnoBev Awards
The Congress Centre offers an ideally located and contemporary venue in the heart of London’s West End. It is situated close to Tottenham Court Road underground station, from which you use exit 3.
Address: Congress Centre, 28 Great Russell Street, London WC1B 3LS
Contact: +44 (0)207 467 1318
Dress code: Business suit or smart casual
A room allocation is available for delegates at My Bloomsbury Hotel. Rates are valid on bookings made by before 16 March and will be offered on a first come, first served basis.
Rates for Tuesday 14 and Wednesday 15 May
Standard single £195 inc VAT, standard double £215 inc VAT, breakfast £15 inc VAT per person.
Address: 11-13 Bayley Street, London WC1B 3HD
To book, please contact hotel direct at email@example.com and quote CZEN1405
to 16 March
from 17 March
|15 & 16 May
To register for Global Beverage Insights on 16 May, please contact firstname.lastname@example.org and you will be given a discount code on completion of your booking for UK Soft Drinks Conference on 15 May.
Substitutions will be accepted at any time. Cancellations will be subject to £80 + VAT administration charge and cannot be made after 16 March. Bookings are subject to Zenith Global Event terms and conditions, details of which are available on Zenith Global's website. All delegates must pay UK VAT at prevailing rate, currently 20%.
*The Concession rate will be offered to start-ups and early stage entrepreneurs. To be eligible, companies must be within two years of formation and with annual sales below £500,000. For more information and to book at this rate, please contact
Fiona Herrington at email@example.com or call +44 (0)1225 327903 or
Christine Robinson at firstname.lastname@example.org or call +44 (0)1225 327900
Tim Warrillow, Chief Executive Officer, Fever-Tree
Tim has a business management degree from Newcastle University, specialising in food marketing. During university he started his first business, a waitering agency. In 1998 he joined a London-based advertising and branding agency. Subsequently, he launched the Business Development Consultancy which included identifying opportunities in the premium food and drink sector. It was in this role that the made contact with Charles Rolls, which resulted in the formation of Fever-Tree.
Paul Graham, Managing Director Britvic Soft Drinks Ltd
Following a variety of commercial roles at both United Biscuits and Mars Confectionery, Paul Graham joined Britvic as GB General Manager in September 2012. He was then appointed GB Managing Director in April 2015. With over 25 years’ experience working with major FMCG companies, Graham leads the business in identifying the right trends and consumer insight to create a broad and relevant soft drinks portfolio that is fit for purpose today and in years to come.
Paul has a BSc in Management Sciences from Manchester University and is a member of the Executive Council of The British Soft Drinks Association.
Professor Jack Winkler, Professor of Nutrition, London Metropolitan University
Specialist researcher, policy analyst, writer, lecturer and consumer advocate on food, nutrition, and health. Director, Nutrition Policy Unit, an independent consultancy to improve public health through dietary change, working primarily with public interest organisations.
Founder/officer/member of most UK food advocacy groups: Action on Sugars, Sustain, Consensus Action on Salt and Health, London Food Commission, National Food Alliance, Coronary Prevention Group, Joint Health Claims Initiative, Chair Action & Information on Sugars.
Trained as sociologist at the London School of Economics and Stanford University. Academic posts at University of Kent, Imperial College London, Cranfield University, Wissenschaftszentrum Berlin, King’s Fund Institute, working on diverse economic and social policy issues.
Author of numerous articles, research reports, consultation documents, and briefing papers, on nutrition policy.
Leendert den Hollander, Vice President and General Manager at Coca-Cola European Partners
Leendert den Hollander serves as Vice President and General Manager at Coca-Cola European Partners, Great Britain, since May 2014.
Leendert joined from Young’s Seafood Ltd, where he had been Chief Executive Officer since 2011. Previously, he was UK Managing Director and Chief Marketing Officer of its parent company Findus group.
Earlier in his career, Leendert spent 15 years at Procter & Gamble in senior marketing positions including leading their Global Household Cleaners business.
He is President of The Institute of Grocery Distribution (IGD) as well as The British Soft Drinks Association (BSDA) and was elected by DEFRA as a member of the newly established Food & Drinks Sector Council.
A native of the Netherlands, Leendert was educated at Erasmus University, Rotterdam.
Nick Canney, Managing Director - UK & Ireland for Innocent Drinks
Nick joined innocent at the beginning of 2015 as the Managing Director for the UK&I business having lead both commercial and supply chain teams at Coca-Cola Enterprises and Cadbury.
The innocent promise to taste good and do good through their products and their actions was what was originally attracted and continues to inspire Nick in his role.
Claire Warner, Managing Director of Seedlip
Claire Warner (nee Smith) began her corporate career in 2003, joining the LVMH owned brand, Belvedere Vodka and was appointed Head of Spirit Creation and Mixology in 2009. In this role, Claire led the development of all new Belvedere expressions, as well as creating the global educational programmes for Belvedere. Belvedere was awarded ‘Vodka Producer of the Year’ in 2015, 2016 and 2017 by the International Spirit Challenge.
In 2015 Claire was awarded both Best International Brand Ambassador at Tales of the Cocktail, the ‘Oscar’s’ of the drinks industry, and Wine Spectator Ambassador of the year.
A tireless advocate for better health and wellness within the hospitality industry, Claire joined the alcohol-free world of Seedlip in January 2018 as Head of New Brands. In this role, Claire continues her mission to develop delicious drinks, regardless of their alcohol content, providing more sophisticated options for ‘what to drink when you’re not drinking’.
Claire is considered one of the most respected authorities on drinks worldwide and is regularly interviewed by industry and consumer magazines including The Telegraph, The Independent, The Sunday Times, The New York Times, GQ, Cosmopolitan, Cocktail Lovers, Wine Spectator, Drinks Business, among many others. Claire has also made several television appearances including the Tonight Show with Conan O’Brien, The Today Show and regularly on CONAN.
Craig Hutchison, Founder & CEO of Ceder's
As a previous drinks industry executive, Craig developed the strategy, built the structure, & implemented the RTM & brand plans for Pernod Ricard’s charge into Africa. Before that he was Strategy Director for Absolut, Malibu and Kahlua, driving the strategic plan & brand development strategy.
Since leaving the drinks world in 2015 he has been involved in business process outsourcing to Africa, setting up a values-based, people management web-platform, and consulting. He also presents on futurology; how our lives are going to change dramatically over the coming decades.
Early 2017, Craig (South African) and his wife Maria (Swedish) discovered a magical valley, home to many intriguing botanicals, in the Cederberg mountains, just north of Cape Town. The valley, which they now co-own, inspired them to distil rare Cape & classic gin botanicals, and then blend with pristine Swedish water. The result is CEDER’S, a distilled non-alcoholic alt-gin, your Everyday Escape.
Johannes Le Roux, Founder of The Duchess
Johannes Le Roux is the Founder of The Duchess Drinks Company, the new market leaders in developing alcohol-free adult drinks.
Johannes is an entrepreneur at heart, with a passion for conceptualising, developing and building innovative (and often disruptive) beverage brands.
Following his studies at the University of Cape Town in South Africa, he then decided to join a start-up advertising agency. This creative and flexible environment suited his creative approach and provided the ideal platform for him to explore the beverage world.
In early 2016, whilst traveling in Amsterdam, he observed the global phenomena in the growth of Gin sales, whilst at the same time, a major shift towards low sugar and alcohol free drinks. This lead to the incubation of ‘The Duchess’, the world’s first alcohol free gin & tonic. Building on the success in South Africa, The Duchess has launched in the UK, Belgium and Sweden.
Johannes aims to be a global market leader in the development of alcohol free adult drinks, a category set to explode internationally over the next few years.
Simon and Helena Hills, Founders of TrueStart Coffee
Helena and Simon Hills are the Co-Founders of multi award winning Bristol brand, TrueStart Coffee. The husband-and-wife team started TrueStart to prove a point; that you can take the path less travelled and build an awesome brand that makes people feel wild for life, without compromising on ethics. TrueStart is one of the fastest growing young drinks brands in the UK and after just two years, their vibrant, healthy, hyper-sustainable approach to coffee can now be found all over the world, with a focus on their new range of phenomenal flavoured Cold Brew Coffees. Helena and Simon believe that normal is boring and TrueStart is a reflection of that - colourful, vibrant and absolutely Wild for Life!
Tim Lennox, CEO of No.1 Kombucha
Tim Lennox is a brand builder and entrepreneur with years of experience in the industry.
Lennox started his career in Management Consulting after obtaining a Masters from Cambridge University in Manufacturing Engineering, Management & Design. He joined the Sainsbury’s team in 2003, where he established himself as a vital cog in the marketing team, which includes spending seven years overseeing the ‘Own Brand’ range and heading up Sainsbury’s sponsorship of the London 2012 Paralympic Games.
Having worked in grocery most of his working life, Lennox has vast experience collaborating with distributors, foodservice companies and the on-Trade sector.
Alongside No.1 Kombucha Founder Jonny Wilkinson, Lennox is passionate about developing products that put health and wellbeing first and are designed to help people thrive. Nothing pleases him more than walking down the street and seeing someone with a bottle of No.1 Kombucha in their hand!
Kamila Sitwell, Co-founder of Kolibri Drinks
Kamila Sitwell is a passionate trend spotter for the UK Eating Out market with thousands following her widely popular blogs Divine Eating Out and Bespoke.World. She’s also an author of bestselling book “Bespoke. How to radically grow your bar and restaurant business through personalisation”.
With a decade of hands-on experience collaborating with hospitality influencers and insight experts, advising on soft drinks category and market solutions, and background in setting strategies for leading brands, Kamila has become the industry champion for truly bespoke and guest-centric experiences. So much so, she recently launched Kolibri – the world’s first bottled soft drink that one can tailor to taste.
Kolibri is the only brand in market which provides consumers with the ability to customise the amount of sugar they consume through custom-designed and patented bottlecap. The bespoke product was born from growing public concern about added sugar in drinks. By allowing customers to adjust the amount of sweetener to their taste, they’re able to personalize their overall nutrition and dietary choices.
Kamila passionately believes that the solution to the soft drinks industry biggest problem - sugar, is in the act of empowering consumers through personalisation.
Rebekah Hall, Founder of Botanic Lab
Rebekah is the CEO and Founder of Botanic Lab, the innovative drinks business making waves in the UK market, with products taking over the shelves of Sainsbury’s, Waitrose, Ocado, Eat, Gail’s and many more retailers. Since 2014, her strategic vision and business acumen have been the driving force behind Botanic Lab, bringing innovation to the drinks market and catapulting the business to success in a very competitive landscape.
She says, “I’m no health pin up. Our products were developed for someone just like me. Yes, I’m health aware, but with the best will in the world I drink, never restrict what I eat and don’t have time to devote my existence to food prep and gym selfies. I won’t feel guilty about that. I am also a stickler for quality. I want the best that my money can buy and I want it to be convenient, taste good and if it looks great as well, that’s a bonus. Life is too short for bad drinks, whatever your lifestyle choices.”
Paul Martin, Director at Food and Beverage Brands and Principle Consultant at Zenith Springboard
Paul has been in the food and drinks industry for over 35 years and been a shareholder and board director of since 1990.
As a Sales and Marketing led CEO Paul has created and developed brands including Harrogate Spring Water and Thirsty Planet. He has also developed brands and strategies for the leading UK food retailers.
Paul is now working with Start-Ups and more recently has set up Food and Beverage Brands which offers end-to-end Sales and Marketing services for both UK and overseas brands.
Claire Nuttall, Managing Director of The Brand Incubator
With over 20 years experience working in high calibre, demanding agency world with many successes working with big blue chip brands, businesses and entrepreneurial start ups, Claire has a highly sought after mix of instinct, skills and down to earth approaches to innovation. Inspiring, fresh and challenging in her thinking, she adds that bit of a difference when you need it most or you have hit a block that seems impossible to break through. Her approach is entrepreneurial, identifying insights that will make a difference is a speciality, diagnosing where barriers or opportunities lie is another, then identifying, prescribing and implementing effective innovation, commercial strategies and creative / marketing solutions which help clients to accelerate growth and profitability of their business. From identifying the gap and solution for GSK's now £100m brand Sensodyne Pronamel or partnering the creation of a £19m food brand year 1 Claire delivers growth. Claire writes a monthly Talking Shop for the Food & Drink industry magazine The Grocer and feeds trend insights into LS:N bi-monthly from 2014. She regularly speaks at industry seminars giving talks about innovation, NPD, future trends and the ever changing health agenda. She also co-founded the much talked of Thrive Talk Executive business club who meet bi-monthly to discuss edgy industry issues and challenges involving entrepreneurs, retailers, venture capital and big blue chip marketers and directors.
Our new Innovator Marketplace gives entrepreneurs, start-ups and entrants in the 2019 InnoBev Awards the opportunity to display and promote products to all attendees as well as gaining valuable, first hand feedback from industry experts and peers.
Once registered for the conference, delegates can sign up for shelf space absolutely free in one of our sampling fridges and for inclusion in a table display within the networking foyer. There is limited space available and will be offered on a first come, first served basis.
Reasons to sign up
Gain invaluable advice on all aspects of your product from taste, feel, look and design. Take the opportunity to chat to other industry members about your wider marketing and business approach. Use constructive criticism to your advantage and come away with key ideas and opportunities to help move your product forward.
Great brand visibility
Put your product in the hands of gate keepers, investors, retailers, buyers and consultants. Gain the high quality industry exposure you have been looking for.
Get people talking
Product sampling creates the opportunity for great conversation. Watch and listen as attendees react to and talk about your product. Take notes and see how competitor products are also received.
Please contact us once you have received your booking confirmation for the conference if you would like to take part in the Innovator Marketplace. Full details and guidelines will be given, if you qualify for this opportunity.
For more information, please contact
Maxine Harle at email@example.com or call +44 (0)1225 327941
In it's fourth year, Zenith Global's annual InnoBev Awards are open to innovators and entrepreneurs as well as established brands from around the globe.
Designed to celebrate and highlight excellence, each category covers innovation, marketing, technology and packaging across all sectors in the beverage industry.
The winners will be announced at an awards ceremony during the 2019 UK Soft Drinks conference in London.
For further details on this year's awards, visit our website
. You've got to be in it, to win it! Enter today
e firstname.lastname@example.org t +44 (0)1225 327900
Click HERE for details of the 2018 UK Soft Drinks Conference
To view the event album, click HERE