Principal sponsor

  • Elopak


  • Beneo
  • Bericap
  • Colormatrix

Tuesday 24 April

  • Holmenkollen Hotel lobby


  • Tine and Elopak plant tours

  • depart return
    From Holmenkollen

    Tour A -Tine and Elopak

    Tine Dairy Oslo is half an hour by coach from Holmenkollen Hotel. It is the largest consumer milk dairy in Norway, producing a range of fresh products including consumer milk, sour milk, fruit juice, fruit drinks and yogurt. The Oslo site stocks and distributes Tine’s entire portfolio, which encompasses 750 products.  113 distribution routes serve approximately 4,000 customers.
    Tine’s Oslo workforce of around 320 employees is made up from some 20 different nationalities. During the past year, the dairy has undergone a major expansion programme, which has resulted in enhanced capacity with more automated equipment as well as improvements in the flow of goods, products and people through the dairy.  The floor space has increased by 18,000 square meters.

    Elopak’s technical centre in Norway is the focal point for the company’s creation and testing of its latest innovations in packaging and filling machines.  During the tour, Elopak will unveil its newest developments in filling technology and multipacks for the ambient market.  The centre is well equipped with process equipment, test rigs and filling lines as well as laboratory and testing facilities for detailed package and product testing.

    Tour A will go to Tine first then Elopak. A snack lunch will be provided at the Tine factory.

    Please note there are some competitor restrictions on the Elopak tour.

  • depart return
    From Holmenkollen

    Tour B – Tine only

    A snack lunch will be provided at the Tine factory.
    Tours have limited capacity - please book early.

  • -
    Dragon building

    Welcome drinks reception

Wednesday 25 April


  • Saga Hall Foyer

    Registration and refreshments

  • Saga Hall A + B


  • Welcome and setting strategic objectives

    Niels Petter Wright, Chief Executive Officer of Elopak

  • Norwegian market profile

    Hege Holter Brekke, Senior Vice President of Tine, Norway

  • Challenges for the future

    Caroline Olsson, Brand and Communications Director for Skånemejerier, Sweden

  • Questions and discussion

  • Refreshment break


  • Market developments and setting the global scene

    Christer Åberg, Executive Vice President of Arla Foods Amba

  • Meeting demand and remaining competitive in the global market

    Connie Tipton, President and Chief Executive Officer of International Dairy Foods Association (IDFA), United States

  • European response to the post CAP reform environment

    Kevin Bellamy, Senior Analyst - Dairy at Rabobank

  • Questions and discussion

  • Gallery



  • The right way to use health claims to grow your brand

    Neal Cavalier-Smith, Director of Consulting at Healthy Marketing Team, United Kingdom

  • The producer perspective on building brands

    Philipp Siebrecht, Group Brand Manager – Wellbeing at Emmi, Switzerland

  • Questions and discussion

  • Refreshment break


  • Strengthening the industry through partnerships

    Koert Liekelema, Managing Director of Fonterra Europe

  • A portfolio approach

    Thom Albers, Director of Strategy for FrieslandCampina, Netherlands

  • Growth through consolidation

    Esther Renfrew, Market Intelligence Director at Zenith International Ltd

  • Questions and discussion

  • Close

  • Dairy innovation awards and Elopak Dairy Marketing Awards dinner

  • Dress code: business suit

  • Coaches depart from hotel for 30 minute drive to Gamle Logen.

    Surrounded by Akershus Castle, the National Museum of Contemporary Art and the Central Bank of Norway, Gamle Logen lies in a quiet and historical setting, a short walking distance from the city centre.   Originally built in 1836
    as a Masonic lodge with a banqueting and concert hall, Gamle Logen has played a major role in the development of Norway’s cultural life, with many nationally and internationally renowned artists performing there.  Following years of neglect, the building underwent a complete restoration and reopened its doors in 1988.

  • Store Sal Foyer

    Cocktail reception

  • Store Sal

    Gala industry dinner

  • Presentation of Dairy Innovation Awards and Elopak Dairy Marketing Awards

  • Coaches leave for return to Holmenkollen Hotel

  • Arrive at Holmenkollen Hotel

Thursday 26 April

  • Saga Hall A + B


  • Dairy marketing from a global perspective

    Vivien Godfrey, Chief Executive Officer of MilkPEP, United States

  • Revolutionising the liquid milk aisle

    Dr Matti Harju, Vice President - Technology for Valio R&D

  • Social media and digital marketing

    Gianni Catalfamo, European Director – Digital at Ketchum

  • Questions and discussion

  • Refreshment break


  • Latest developments in packaging design

    Barbra Wright, Director of Consumer Brand Identity & Packaging for Dragon Rouge

  • Maximising the opportunities for cheese snacking

    Lorraine Beaton, Marketing Director at Bridgehead Food Partners Ltd, United Kingdom

  • Dairy innovations around the world – what caught my eye

    Geoff Platt, Editor of dairy innovation magazine

  • Importing texture and creaminess in fat reduced food products

    Frank Soetaerts, Food Application Technologist for BENEO-Technology Centre

  • Questions and discussion

  • Gallery


  • Saga Hall A + B


  • Price volatility and managing risk

    Liam Fenton, Managing Director of FC Stone

  • Global trends and innovation in fresh dairy products and cheese

    Natasha Maiseyeva, Senior Consultant at Zenith International Ltd

  • Close

  • Programme as of 20 January 2012 – final details subject to change

With a particular emphasis on markets and marketing, consumers and innovation rather than on farming or technology, the Global Dairy Congress is designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest industry, trends and developments across all continents from top companies around the world as well as providing extensive time for informal networking.

Now in its 6th year, it is fitting that the event should come to the dairy stronghold of Scandinavia.  The Marketing for growth theme aims to focus on insights into brand building and adding value in support of healthy and sustainable business expansion for the future.

Dress code
Business suit or smart casual for the Congress.  Casual with closed walking shoes for the tours.

Please note that visas may be required from some countries.  Please check with your local consulate for more information.

Dairy Innovation Awards and Elopak Marketing Awards entry details and deadline:

Please go to for information on how to enter the Dairy innovation Awards and Elopak Dairy Marketing Awards.

Deadline for entries is Friday 30 March 2012. The Awards will take place on the 25 April in Oslo as part of the Global Dairy Congress gala dinner.

Norway forms the western part of Scandinavia in Northern Europe and is home to some of the world’s longest and deepest fjords.  The Norwegian dairy industry is highly modernised, using advanced and environmentally friendly technology.  Recent market developments have been influenced by greater awareness of health and obesity, which has led to many new low fat product launches, including lighter and organic versions of traditional dairy products.  Tine is the largest Norwegian dairy co-operative, offering a full range of dairy products.  Its Jarlsberg cheese is well known not only in Norway but also in the UK, USA, Canada, Australia, Japan and many other countries. It accounts for over 80% of Tine’s total exports.

Oslo is the capital of Norway and has a population of almost 600,000. Located on an arc of land at the end of the Oslofjord, the city is surrounded by hills and mountains, with some 40 islands and 340 lakes included within its boundaries.  As Norway’s cultural, scientific and government centre, Oslo is also the hub for Norwegian trade, banking, industry and shipping, creating a key focal point for maritime trade and industry in Europe.

Holmenkollen Park Hotel Rica is a beautiful 4 star hotel with  breathtaking views over Oslo.  Located next to the outdoor Holmenkollen ski jump, the hotel has 336 rooms including a new deluxe wing as well as 2 restaurants, a bar, an indoor pool, spa/wellness centre and gym. The hotel is within easy reach of the city centre, taking around 30 minutes by metro, and is a 40 minute (45 km) taxi ride from Oslo Gardermoen airport.  Other nearby airports are Oslo Rygge (65km from Holmenkollen) and Oslo Torp (95km from Holmenkollen).

Holmenkollen Park Hotel Rica

Kongeveien 26
P.O. Box 60
N-0712 Oslo, Norway

Tel:  +47 22 92 20 00 
Fax: +47 22 14 61 92

Please click here for information about the sponsorship and table top display opportunities at the conference. Alternatively, please contact Louise Gascoigne at or +44 (0) 1225 327942.

Our allocation of rooms for Global Dairy Congress delegates at negotiated rates has now been used up at the Holmenkollen Park Hotel. Rooms are currently still available but rates may fluctuate depending on availability.
Enquiries on best available rates and reservations are to be made direct with the hotel using the link below:*G07$
Confirmations will be issued direct from the hotel with full details of their terms and conditions, including cancellation policy.

Please contact Holmenkollen Park Hotel Rica for any queries on hotel rooms:
T: +47 22 92 20 00
F: +47 22 14 61 92

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