• Bericap
  • CSI
  • NSF
  • SmartSeal

Supported by

  • Aneabe
  • British Soft Drinks Association
  • EFBW
  • International Bottled Water As
  • NHC
  • South Africa National Bottled

Media partners

  • FoodBev
  • The Water Network

Monday 8 October

  • Hotel Fira Palace foyer



  • Coaches depart for visit to Vichy Catalan in Caldes de Malavella. Lunch will be provided.

  • Coaches return to hotel.


    Grupo Vichy Catalan is Spain’s leading domestic producer of both still and sparkling natural mineral waters. Established over 130 years ago, the Vichy Catalan brand maintains strong links with health and medicine, having received numerous acknowledgements by gastronomy and health professionals. Filling a total of 400 million litres per year, the group’s portfolio includes Vichy Catalan, Font d’Or, Font d’Or Maximum, Font del Regas and Les Creus.


    Production is located at two main sites.  Just over one hour’s drive from Barcelona, Caldes de Malavella is home to the Vichy Catalan source. The site operates glass and PET bottling lines across a range of formats from 33cl to 2 litres. The tour will comprise bottle blowing, washing, filling and packing lines. Visitors will also take part in a tasting session.


  • Patio Jardin

    Welcome drinks reception and networking

Tuesday 9 October


  • Jardin & Vivaldi

    Registration and refreshments

  • Salon Verdi


  • Welcome and Spanish market overview

    Amador Vallmayor, Managing Director of Grupo Vichy Catalan

  • Portuguese market overview: the “Pedras” case

    Antonio Pires de Lima, Chief Executive Officer of Unicer Bebidas

  • Industry priorities and expectations

    Irene Zafra, Secretary General of ANEABE - Spanish Bottled Water Association

  • Questions and discussion

  • Jardin & Vivaldi

    Refreshments and networking

  • Salon Verdi


  • Latest global trends and developments

    Matt Wilton, Commercial Consulting Director of Zenith International Ltd

  • Achieving consistent category growth

    Frédéric Guichard, Vice President of Danone Waters France

  • Managing market and industry change successfully

    Dirk Hinkel, Managing Partner of HassiaGroup, Germany

  • Creating and maintaining shared value

    Wolfgang Pasewald, Senior Vice President – European Markets for Nestlé Waters SA

  • Questions and discussion

  • New opportunities through supplier innovation

    Paal Steensland, Head of Sales for SmartSeal

  • Maximising natural value through closure and capping solutions

    Javier Espagnol, Commercial Director of CSI Europe

  • Salon Rossini

    Buffet lunch and networking

  • Salon Verdi


    The panel will discuss all aspects of packaging innovation from lightweighting to recycling, with a focus on the surge in attention to plant based materials and its implications.


    Tom van Aken, Chief Executive Officer of Avantium, Netherlands


    Scott Vitters, General Manager - PlantBottle Packaging Platform for The Coca-Cola Company, United States

    Marco Jansen, Commercial Manager for Braskem, Brazil

    Alberto Bertone, Chief Executive Officer of Fonti di Vinadio, Italy

  • Jardin & Vivaldi

    Refreshments and networking

  • Salon Verdi


  • Developing an emerging market strategy for growth

    Rui Leandro, Portfolio Manager for Arisaig Partners

  • China: achieving high volumes at premium prices

    Fu Lin, Chief Executive Officer of Tibet 5100 Water Resources Holdings Ltd

  • Latin America: untapped opportunities for export growth

    Jorge Lopez Doriga, Chief Marketing Officer for Ajegroup, Peru

  • The future is in Africa

    Joao Sampaio, Executive Director of Wayfield Refriango, Angola

  • Questions and discussion

  • Close

  • Esferic


  • Coaches depart from Hotel Fira Palace for the short journey to Esferic.

    Famous for its characteristic spherical architecture, the pavilion Esferic was originally constructed for the 1929 Barcelona International Expo. The venue is located in the Joan Brossa Gardens, named after the renowned Catalan poet, playwright and artist, and enjoys stunning views across the city from the hillside of Montjuic.

    Dress code: business suit

  • Cocktail reception

  • Gala Dinner

  • Water Innovation Awards 2012 presented by FoodBev Media

  • Coaches depart for journey back to Hotel Fira Palace

Wednesday 10 October

  • Jardin & Vivaldi

    Registration and refreshments

  • Salon Verdi


  • Social media: redefining marketing

    Gianni Catalfamo, European Director – Digital & Social Media from Ketchum

  • How fragmented consumer needs are changing the retail landscape

    Kalle Koutajoki, Chief Executive Officer of Digital Foodie

  • Listen to your customer for truly successful innovation

    Ainara Andueza, FMCG Manager for Emnos Iberia

  • Questions and discussion

  • Jardin & Vivaldi

    Refreshments and networking break

  • Salon Verdi


  • Creating new opportunities for water

    Eric Lewis, Glacéau Global Brand Director for The Coca-Cola Company

  • Selecting and investing in the best ideas

    William Anderson, Founder and Chief Executive Officer of First Beverage Group, United States

  • Magma de Cabreiroá: naturally different

    José Manuel Garcia Pérez, Board Member of Aguas de Cabreiroá and Vice President of ANEABE

  • Accelerating market leadership through a multi-source product portfolio strategy

    Maya Gerasimova, Marketing Director of Devin, Bulgaria

  • Questions and discussion

  • Salon Rossini

    Buffet lunch and networking


    The panel will review the competing challenges, how the industry is responding and what more can be achieved.

    Patricia Fosselard, Secretary General of the European Federation of Bottled Waters

    Bill Bruce, Editor of Water Innovation and Group Editorial Director of FoodBev Media


    Global market, regional breakdown, key countries, market dynamics, main trends, flavours, functions, innovation, leading companies and brands, volumes to 2011, outlook to 2016.

    Esther Renfrew, Market Intelligence Director for Zenith International Ltd

  • Close

Now in its 9th year, the Global Bottled Water Congress is designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and thinking across all continents from top companies in each region, with extensive time for informal networking and discussion.

The global bottled water market has found new impetus despite challenging economic conditions. With strong consumer interest in health, wellness and added value, along with vigorous industry efforts to address concerns about sustainability and the environment, the 2012 Global Bottled Water Congress aims to help improve future performance by unlocking more natural value. The event will address all the key issues, from consumers and markets, through retailing and technology to health, sustainability and innovation.

The full programme includes:

  • Two day conference covering market development, insights, innovations and challenges
  • Extensive industry networking time with leading global figures
  • Plant tour hosted by Vichy Catalan
  • Gala dinner and presentation of the 2012 Water Innovation Awards

Booking: Please use the available form. Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible.

Water Innovation Awards 2012 entry details and deadline:
Please go to www.foodbevawards.com for information on how to enter the Water Innovation Awards 2012.

Deadline for entries is Friday 24 August 2012. The Awards will be presented at the Global Bottled Water Congress gala dinner on 9 October at Esferic.

Dress code: Business suit or smart casual for the Congress and awards dinner. Casual with closed walking shoes for the tour.

The Spanish bottled water market is the 11th largest in the world, growing by 1.6% in 2011 to reach 7.5 billion litres. Last year, economic pressures led to  modern retail and discount outlets gaining share over bars and restaurants, with sales of larger still water sizes increasing by 7.5%.

Barcelona is the capital of Catalonia and Spain’s second largest city. Of Roman origin, many of its landmarks are designated World Heritage Sites including Gaudi’s famous and still unfinished Sagrada Familia. One of the world’s most important tourist destinations, the city also has a long sporting tradition and hosted the 1992 Olympics.

Please note that the Hotel Fira Palace is now fully booked.

If you would like to search for alternative accommodation you can do so via the Barcelona Convention Bureau. You can contact their Call Centre directly on +34 93 285 38 32 or visit their website at www.hotelsbcn.com To find the closest hotels to Fira Palace, select the zone "Montjuïc-Fires", "Eixample" or "Ciutat Vella" (Old City).

You can still contact The Hotel Fira Palace and ask to be put on a waiting list but we cannot guarantee at this stage that you will be able to reserve a room at the hotel.

If rooms become available, reservations are to be made direct with the hotel. Click here to download a pdf of the hotel booking form and fax over the completed and signed form to +34 934 255 047. Hotel terms and conditions are included

The following rates are being offered to Congress delegates subject to availability up to 9 September 2012. After this date, room rates may fluctuate:

Double standard for single occupancy: €154.00
Double standard for double occupancy: €170.50
Double executive for single occupancy: €176.00
Double executive for double occupancy: €192.50

Rates include VAT and buffet breakfast.

Centrally located, the Hotel Fira Palace has 276 rooms and suites, a choice of restaurants, indoor pool, health club and extensive meeting facilities.

Hotel Fira Palace, Barcelona Avda Ruis 1 Taulet, 1-3, Barcelona 08004, Spain t + 34 934 262 223 f + 34 934 248 679 e reception@fira-palace.com

Barcelona International Airport is approximately 12 kilometres away.

For information about sponsorship opportunities available for the Congress, please contact Linda Leonard at lleonard@zenithinternational.com or call +44 (0) 1225327904.

Sponsoring our event will increase awareness of your company and provides an excellent opportunity to increase your profile among existing clients and reach a new audience. We work with our sponsors to develop a package that meets your specific needs and therefore delivers the best value. Sponsorship exposure includes: branding of the event, presentations, table top displays, networking opportunities and product placement.

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Zenith Global Ltd
7 Kingsmead Square
United Kingdom
UK tel: +44 (0) 1225 327900
US tel: +1 (646) 512-5861

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