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Australia Water Coolers Report 2014
2nd annual edition. Zenith Global's 2nd annual edition of Australia Water Coolers report, providing the most comprehensive analysis of both the bottled and point of use water cooler markets, offering great value for money. The report sets out market and segment totals, alongside detailed rankings and profiles of Australia’s leading industry operators, providing the only report available on water cooler market trends in the region.
Report overview
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Provides the most comprehensive report available of both the bottled water cooler and point of use cooler markets in Australia.
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Tracks industry developments, opportunities, challenges and future trends to support business planning.
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Detailed company profiles to help you understand more about your competitors.
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With over 20 years’ experience in research and consultancy to the water cooler industry Zenith offers unrivalled insight and expertise.
Background and report description
The Australian water cooler market stood at over 339,000 units at the end of 2013 seeing a marginal decline on the previous year. Bottled water coolers account for over 65% share of the total installed units but have been losing market share over the last few years as many customers switched to point of use as a cost-saving alternative.
What this report covers
- Bottled water cooler market analysis: market trends and developments of the bottled water coolers industry covering number of installed units, water volume consumed through coolers, revenue indicators addressing unit rental income and bulk water sales, water types, packaging trends, throughput, service and maintenance, machine types, outlets, leading companies and brands, regulatory environment, contract lengths and cancellation rates.
- Point of use market analysis: market trends and developments of the point of use coolers industry covering the number of installed units, replacement rate, outlets, machine types, rented vs sold units, maintenance, revenue indicators addressing unit rental income and revenue from sold units, leading companies.
- Forecasts to 2018: total bottled water market volume and per capita consumption, total installed units of bottled and point of use coolers, units per thousand people, total water sales and per capita consumption through bottled coolers, % change.
- 9 company profiles: full analysis of Australia’s leading operators including company structure, sales volume, unit placements, marketing and commentary.
Market data provided in this report
Total bottled water and water cooler market
- Total bottled water market volume, 2011-13
- Per capita consumption of bottled water, 2011-13
- Small packed water market volume, 2011-13
- Per capita consumption of small packaged water, 2011-13
- Total water cooler units, 2011-13
Bottled water coolers
- Total bottled cooler units, 2011-13
- Bottled cooler units per thousand people, 2011-13
- Bottled water cooler volume, 2011-13
- Per capita consumption of bottled cooler water, 2011-13
- Throughput per cooler, 2012-13
- Cancellation rates, 2012-13
- Distribution by outlet (unit % share) 2013
- Machine types (unit % share), 2013 Water types (volume % share), 2013
- Packaging types (volume % share), 2013
- Rented vs sold units (% share), 2013
- Average monthly rental, 2012-13
- Average bottle price, 2012-13
- Annual revenue from rental, 2012-13
- Annual revenue from water sales, 2012-13
- Leading national bottled water cooler companies (units), 2011-13
- Leading national bottled water cooler companies (water volume), 2011-13
- Leading national bottled water cooler brands (water volume), 2011-13
Point of use coolers
- Total point of use cooler units, 2011-13
- Point of use cooler units per thousand people, 2011-13
- Point of use share of total cooler units, 2011-13
- Point of use cooler conversion rate, 2013
- Distribution by outlet (unit % share), 2013
- Machine types (unit % share), 2013 Rented vs sold units (unit % share), 2013
- Average monthly rental, 2012-13
- Annual rental revenue, 2012-13
- Average sales price per unit, 2012-13
- Annual revenue from sold units, 2012-13
- Leading national point of use companies, 2011-13
Market forecast
- Total bottled water market volume, 2014-18
- Per capita consumption of bottled water, 2014-18
- Small packaged water volume, 2014-18
- Per capita consumption of small packaged water, 2014-18
- Total bottled cooler units, 2014-18
- Bottled cooler units per thousand people, 2014-18
- Bottled water cooler volume, 2014-18
- Per capita consumption of bottled water cooler, 2014-18
- Total point of use cooler units, 2014-18
- Point of use units per thousand people, 2014-18
- Total cooler units, 2014-18
- Point of use share of total cooler units, 2014-18