Kombucha

European Kombucha Report 2019

Published May 2019
110 pages

Zenith Global’s new European Kombucha report gives a comprehensive overview of the market as it stands in 2018, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data. This report examines the market performance and trends behind the numbers in three key West European countries; Germany, UK and France and highlights two further countries with growth potential.

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Report overview

  • Tapping into Zenith Global’s 30 years’ experience in research and consultancy to the food and drinks industry, this report tracks one of the hottest emerging trends, fermented drinks.

  • Provides insight into the context of the kombucha market, identifies countries with future opportunities as well as detailing segmentation and positioning.

  • Data covered includes segment value per litre in 2018 as well as volume and value in 2013-2018, with forecasts to 2023.

  • Three key country overviews as we examine the established, developing and emerging markets for Kombucha in Europe.

  • Consumer profile and cultural factors explored.

  • Includes over 50 in-depth brand profiles, tracking latest innovations from industry leaders.

Background and report description

Kombucha is a fermented beverage made by adding a live culture of yeast and bacteria to tea and leaving it to ferment at room temperature. Fermented drinks are currently experiencing significant momentum in the food and drink space where they are mainly marketed as a support for digestive wellness. The beverage is also positioned as a natural alternative to sugar-laden carbonated soft drinks and also as a substitute for consumers either cutting down on their alcohol intake or quitting drinking altogether.

Mapping the European market for kombucha this report examines the market performance and trends behind the numbers in three key West European countries; Germany, UK and France.

With expert commentary tracking emerging market opportunities and highlighting two countries with growth potential, Zenith Global’s new European Kombucha report gives a comprehensive overview of the market as it stands in 2018, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data required to enable your strategic decisions.