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Global Energy Shot Drinks Report 2009
Support your NPD investment decisions Zenith Global new topical market report on the emerging energy shot drinks category investigates the reasons behind its appearance, its performance to date and the potential for future development that it might hold.
Report overview
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Energy shots are essentially a phenomenon that is emanating from the US.
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Alongside the move towards healthy energy, they represent one of the energy drinks sector's strongest growth areas.
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Packaged predominantly in 2oz plastic bottles, their presence could well start to proliferate the globe in the foreseeable future.
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A derivative of regular energy drinks, the segment is emerging for a number of reasons: manufacturers' desire to find their point of differentiation; consumers' changing needs and energy requirements; and through an increasingly pressing demand for innovation.
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Their positioning as vitamin/dietary supplements opens up new product placement options outside regular energy drinks channels.
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Opportunities also exist in terms of new target markets, ingredients and base applications.
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Challenges to overcome include the current economic climate, carving out new niches, finding effective packaging solutions and the increasingly regulatory environment surrounding claims.
Background and report description
Combining analysis, insight and opinion, Zenith Global is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:
- Identify new growth opportunities allowing you to be early to market
- Adapt quickly to change and remain aware of what your competitors are doing
- Support your NPD investment decisions
Zenith Global's Energy Shot Drinks 2009 report provides full market totals by volume and value, two year forecasts and brand profiles, complete with a full market commentary including a look at target market and product placement opportunities, typical and emerging ingredients, as well as examining challenges the category could face.
Data included in this report
- Energy shot drinks volume sales in million litres, 2007-10
- Energy shot drinks volume growth, 2007-10
- Energy shot drinks in million units, 2007-10
- Energy shot drinks market value in million dollars, 2007-10
- Energy shot drinks value growth, 2007-10
- Category origins
- Target market and product placement
- Typical and emerging energy drink ingredients
- Potential energy shot drinks applications
- Challenges and regulation
- Energy shot drinks SWOT analysis
- Brand profiles