The UK plain water market grew by 9.1% in 2021 to 3,480 million litres as the market began to recover from the worst of the Covid-19 pandemic. Value showed stronger growth but remained much further from its pre-pandemic levels as a result of the closure of the hospitality industry for the first few months of 2021 and a fall in demand for on the go pack sizes in the convenience channel.

With more than 30 years of experience specialising in the water drinks industry, Zenith Global’s UK Plain Water Report remains the most comprehensive report available on the sector. This is made possible because of our established relationships and detailed discussions with industry players. This report investigates all significant factors shaping the plain water market, featuring detailed insights and data by sector and segment, and company and brand volume sales.

For the first time in the report's 31 year history we have streamlined the written report so that all accompanying tables can be found and extracted in an easily navigable Excel datasheet.