In 2019, the total UK water plus market fell by 8.8% to 506 million litres. The flavoured water market saw a decline of 9.9%, dropping its share of all water plus from 87.2% to 86.1%. Juicy waters increased share from 10% in 2018 to 10.6% in 2019 as volumes fell less rapidly. For functional waters, volumes increased from 15.7 million litres in 2018 to 16.5 million litres in 2019 and its share rose from 2.8% to 3.3% of all water plus.

In the most comprehensive report available on the combined flavoured, functional and juicy water sectors, Zenith Global’s UK Water Plus Report investigates all significant factors shaping the industry. Building on nearly 30 years of experience specialising in the water drinks industry, the report covers production, imports, channel distribution, segment dynamics, consumer trends and leading company and brand volume sales.

New for this year: innovation segment; legislation and water stewardship segments overhauled by Zenith Global's Water & Environment experts.