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West Europe Energy Drinks Report 2008

Published October 2008
217 pages

With over 15 years' research expertise on emerging beverage categories, Zenith Global is regarded as the trusted source for energy drinks market information.

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Report overview

Background and report description

Zenith Global's report includes preliminary consumption figures for 2007, comprehensive European market commentary and detailed tables and charts. In addition, the report has 16 in-depth country profiles - providing a specific focus on the unique attributes of each West European country.

With over 15 years' research expertise on emerging beverage categories, Zenith Global is regarded as the trusted source for energy drinks market information.

West Europe Energy Drinks 2008 is broken down into 3 main sections:

1. A full West Europe market commentary provides an in-depth analysis of the latest trends.

2. Comprehensive tables and charts interrogate the West European energy drinks market in full. New tables include an analysis of value per litre and value per can (retail and away from home distribution) in 2007.

3. 16 country profiles contain expert market interpretation and national brand rankings, alongside comprehensive national tables and charts.

The West European energy drinks market has continued to exhibit stable growth over the last five years, and has continually outperformed mainstream carbonated soft drinks.

On a country by country basis across West Europe, energy drinks have had mixed fortunes. In the early 2000s, the market began to stir when a number of smaller, more marginal, energy drinks operators withdrew their products or decided to focus on other business activities.

From 2005 the market has experienced a resurgence. Sustained growth in the United Kingdom and new product launches specially tailored for the French market have boosted average growth rates. West European energy drink volume sales grew by 10.6% in 2007 to 486.7 million litres to give a market value of just under €3.8 billion.

Geographical coverage

Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

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