12 innovation trends for premium bottled water
A new report on Premium Bottled Water Innovation from specialist food and drink consultancy Zenith International has highlighted 12 key trends for recent new product launches worldwide (see slide 1).
70 in-depth brand profiles, which contain product images as well as detailed information such as launch dates, pack type and size, pricing and positioning, are categorised under 4 headings (see slide 2).
“Premiumisation is a growth opportunity across all market sectors and bottled water is no exception. A unique story, great design, powerful branding and strong communication help set successful premium brands apart,” commented Zenith Chairman Richard Hall.
“Beyond taste and quality, premium bottled waters aim to offer an elevated drinking experience. Some come in bottles designed by top names in global fashion, while others are taken from sources with histories dating back hundreds or thousands of year.”
“Bottled water has the particular advantage of its connection with nature and conservation of an unspoiled environment from a specific, defined origin.
“This report is the essential guide for anyone with an interest in the premium bottled water market with a view of offering innovation to consumers,” he concluded.
The Zenith report also focuses on:
- 4 key concepts used by the industry to describe premium bottled waters – virginality, minerality, alkalinity, hardness.
- 8 minerals and trace elements, along with associated claims.
- Global consumption trends, challenges and opportunities.
The Zenith Report on Premium Bottled Water Innovation contains over 100 pages including full profiles on 70 brands launched in 4 categories across 12 innovation trends. Contact Zenith International on +44 (0)1225 327900 or e-mail firstname.lastname@example.org.
Notes for Editors:
- Two slides are attached for publication.
- For further information, please contact:
Richard Hall or Nick Crossland, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901