18% rise for water coolers in East Europe
More than 230,000 new bottled water coolers, dispensers and pumps were installed across East Europe during 2007, bringing the total number to 1.54 million, an 18% increase on 2006, according to the latest findings from leading drinks consultancy Zenith International. At 1,529 million litres, 2007 sales through coolers rose to 11% of total bottled water consumption, compared with just 4% in 1999.
"East European countries that have become EU members now account for 47% of all cooler, dispenser and pump placements, led by Poland, Lithuania, Czech Republic and Romania" observed Zenith Market Intelligence Director Gary Roethenbaugh.
Russia has been East Europe's biggest cooler market since the concept first gained a foothold in the early 1990s. In 2007 the country was responsible for 43% of units and 38% of volume. However, its share is being eroded year on year and smaller nations with increasingly dynamic economies are driving extra demand.
Romania has taken a place in the 2007 top five rankings for bottlers as well as distributors in East Europe through La Fantana. Poland's NestlÃ© Waters and Eden Springs achieved first and second place in both lists.
"By 2012, we are forecasting that 3.1 million bottled coolers, dispensers and pumps will have been placed in East Europe, of which 1.1 million will be in EU member states," concluded Gary Roethenbaugh. "International cooler industry heavyweights such as NestlÃ©, Eden and Culligan have already recognised the potential in this region and are looking to expand their presence in emerging East European cooler markets."
The 2008 Zenith Report on East Europe Water Coolers contains 278 pages with 51 overview tables and charts, 15 detailed country profiles and 70 company profiles plus a full market analysis and commentary. Contact Zenith International on tel +44 (0)1225 327900 or e-mail firstname.lastname@example.org.
Notes for Editors
1. For further information, please contact:
Gary Roethenbaugh, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901