2009 Global Soft Drinks Congress Links with Anuga FoodTec
The 2009 InnoBev Global Soft Drinks Congress will be held alongside the Anuga FoodTec international trade fair for food and beverage technology, on 9-11 March in KÃ¶ln, Germany. The Congress will include a visit to one of Coca-Cola's local plants, followed by a two day conference at Koelnmesse. There will also be a gala dinner at the Grandhotel Schloss Bensberg in nearby Bergisch Gladbach.
The InnoBev Global Soft Drinks Congress is a key event in the industry's annual diary and brings together leading producers, suppliers and analysts to gain a complete overview of the latest trends and developments across all continents. BÃ©atrice Guillaume-Grabisch, Coca-Cola Germany Business Unit President, will open the conference on 10 March. Delegates will have the opportunity as part of the programme to receive a guided tour of beverage highlights around the Anuga FoodTec show.
Anuga FoodTec, which runs on 10-13 March, is the world's only specialist trade fair whose multi-sector approach covers all aspects of processing, packaging, hygiene, storage and distribution in food and beverage production. It takes place every three years and is jointly organized by Koelnmesse GmbH and the German Agricultural Society (DLG). In 2006 the show had 1,172 exhibitors and was attended by 39,000 visitors from 151 countries.
"Nearly 50% of Anuga FoodTec exhibitors are active in the beverage sector and want to strengthen this aspect of their business," commented Richard Hall, Chairman of Congress organiser Zenith International. "Now brand owners and suppliers will be able to combine attending the Congress with extra insights into future beverage technological innovation. With an increasing cross over between dairy and beverages, an expanded representation of dairy technologies will enhance their experience."
Vice President Technology and Environment at Koelnmesse Sabine Loos added: "Anuga FoodTec has a unique cross technology and cross category approach which results in valuable synergies and learnings from different sectors. We are delighted that the InnoBev Global Soft Drinks Congress is being held during Anuga FoodTec and we believe it will prove to be the start of a successful relationship that will benefit exhibitors and visitors alike."
Full programme details will be available towards the end of 2008. To register interest to attend the Congress, please visit www.zenithinternational.com/events
For more information about Anuga FoodTec, please visit www.anugafoodtec.com
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