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  • European soft drinks pop up again
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13th May 1998

European soft drinks pop up again

After a flat 1996, West European soft drinks consumption fizzed forward by 3.5% to over 76,000 million litres in 1997, according to new figures from specialist consultancy Zenith International in its latest report on Europe's Top 100 Soft Drinks Companies.

Germany was the largest national market at almost 20,000 million litres, followed by Italy and France at around 12,000 million litres, then the United Kingdom at more than 10,000 million litres. Portugal saw the greatest growth of 11%. Norway, Finland, Ireland and Sweden were all up by over 5%. No country achieved growth of less than 2%.

Switzerland had the highest consumption per person at 261 litres, well ahead of Germany on 241 litres and Belgium on 235 litres, compared with a European average of 198 litres. Finland and Greece had the lowest levels at around 120 litres each, but are forecast to be up among the fastest climbers over the next few years.

Still drinks had the most effervescent year in 1997, gaining 7% to 3,500 million litres as a result of a continuing warm glow from iced tea. Carbonates and bottled water both beat the overall average slightly to reach 27,400 and 31,000 million litres respectively. Fruit juice/nectars and dilutables were held back to nearer 2% increases.

Europe's Top 100 Soft Drinks Companies contains a full European market overview, 16 national market profiles and 100 company profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901.


Notes for Editors

1. For further information, please contact:

Richard Hall, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 32790
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