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  • Healthy trends broaden functional drink horizons in 2006
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5th January 2006

Healthy trends broaden functional drink horizons in 2006

2006 will see continued functional product innovation across all beverage categories as companies respond to consumer priorities such as health, wellbeing and added value, according to the functionaldrinks newsletter from leading industry consultants Zenith International.

"Drinks companies around the world are taking advantage of new advances in healthy beverage ingredients and technology to develop cutting edge formulations that apply the latest health concepts," commented functionaldrinks Editor Sophie Carkeek.

As obesity concerns spread to more countries, the links between diet, weight and health have become an increasing preoccupation for new product development. People who are overweight or obese are known to have a greater chance of developing heart disease, type 2 diabetes and certain cancers. In 2005 functionaldrinks reported on over 20 major new heart health products. Drinks that proactively assist weight management and low glycaemic index (GI) drinks are also gaining momentum.

The energy drinks category, although crowded, continues to grow unabated. Diet energy drinks, psychographic consumer targeting (based on lifestyle), the inclusion of unusual energising ingredients and the emergence of hybrid energy drinks are helping to maintain consumer interest, despite a large number of me too products.

Sports drinks are moving into the mainstream and this is reflected in recent innovations. Lightly coloured, lower carbohydrate products are more suitable than isotonic or hypertonic formulations for casual exercisers as they rehydrate more quickly and contain less sodium. Other sports drink trends include protein formulations and the positioning of naturally isotonic drinks such as coconut water as sports drinks.

Emerging trends pinpointed by functionaldrinks for 2006 include: the use of floral ingredients with health benefits, multi-functional ingredients that address a number of health issues, combi-functional products utilising more than one targeted functional ingredient and all natural functional formulations.

Issued 25 times a year, Zenith International’s functionaldrinks newsletter on the global functional drinks market is the definitive resource for tracking this dynamic beverage category. Call Zenith International on +44 (0)1225 327900 or visit www.functionaldrinksnews.com

For further information, please contact:

Gary Roethenbaugh or Sophie Carkeek, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
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