Latin America Energy Drinks market spurts ahead to $1.2 billion
Latin America’s energy drinks consumption surged by 22.6% in 2012 to 249.3 million litres adding over 148 million litres since 2008, according to the latest report from leading food and drink consultancy Zenith International. Average growth over the past five years has been 25% a year. Value has risen slightly less sharply by an average 22% a year to €974 million or $1,252 million in 2012. Sugar Free drinks have rocketted to over $50 millions in 2012 .
“Although some countries face challenging atmospheres due to restrictive regulations, energy drinks still remain the most dynamic segment in the soft drinks market in the region, with strong growth in most countries,” commented Zenith consultant Jose Saiz.
The top three consuming countries among the 7 covered by the Zenith report were Brazil, Argentina, and Mexico. Argentina, Brazil, and Chile had the highest consumption per person in 2012. Brazil is still the leading region, with 56% of global volume in 2012, followed by Argentina with 17.8% and Mexico with 15%. Chile has made significant gains over the last few years rising to a 4% share. Colombia has also seen its volume share nearly double to 4.5%.
Other findings in the Zenith 2013 Latin America Energy Drinks report:
- The leading brand is Red Bull, which is present in every country covered by the report.
- Key regional brands include Speed in Argentina and Volt and Vive100 in Colombia.
- Supermarket and other private labels are only presence in Colombia.
- As much as 41% of purchases were made in bars and other away from home outlets compared to 59% in supermarkets and convenience stores.
- Sugar Free energy drinks hold a 3.6% volume share.
- PET bottles are present in 4 out of 7 countries analyzed.
By 2017, Zenith estimates that the global market will have jumped by a further 119% to 545 million litres.
The 2013 Zenith report on Latin America Energy Drinks contains over 138 pages of tables, charts, market developments and analysis on energy drinks consumption in 7 countries. Contact Zenith International on tel +44 (0)1225 327900 or e-mail firstname.lastname@example.org.
Notes for Editors
- Zenith’s definition of energy drinks excludes glucose-based products and sports drinks.
- Two charts are attached for publication.
http://www.zenithinternational.com/_files/latam press _charts_page_1.tif
3. For further information, please contact:
Esther Renfrew or Jose Saiz, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901