Leading the way for UK Soft Drinks
Coca-Cola Great Britain & Ireland Marketing Director Cathryn Sleight will open this yearÃ¢â‚¬â„¢s UK Soft Drinks Industry Conference on 7th May in central London with a keynote address about seizing the opportunity in a turbulent economic climate. Offering insight into how the worldÃ¢â‚¬â„¢s largest soft drinks company plans to weather the storm, the session promises strategic guidance and practical advice relevant to all industry players.
Other speakers at this yearÃ¢â‚¬â„¢s event include: Gary Roethenbaugh, Zenith International Market Intelligence Director, presenting findings from the BSDA 2009 UK Soft Drinks Market Report; Jonathan Kemp, Commercial Director of A G Barr, on brand building; and Jonathan Banks with consumer insights from Nielsen. A session on innovation will bring together four new concepts and fast growing producers - RDA Organic, For Goodness Shakes, Energy Beverages Worldwide and The Juice Brewery. In addition, there will be a debate about health and nutrition labelling with representatives from the European Food Information Council, Food and Drink Federation and Food Standards Agency.
The day will close with a presentation from Chris Dow, Managing Director of Closed Loop Recycling, followed by an opportunity for delegates to visit the companyÃ¢â‚¬â„¢s plant in East London. The new site is the UKÃ¢â‚¬â„¢s first food-grade recycling plant and processes 35,000 tonnes per year of mixed plastic bottle waste, which would otherwise be exported for recycling or sent to landfill.
The UK Soft Drinks Industry Conference is organised by industry experts at Zenith International and is sponsored this year by leading bottling line supplier Sidel.
Zenith International Chairman Richard Hall commented: Ã¢â‚¬Å“We are especially delighted that delegates will be able to visit such a pioneering plant, which is already helping UK producers reduce their environmental impact. For example, Coca-Cola Enterprises has access to around a quarter of the plantÃ¢â‚¬â„¢s recycled PET, one of a number of measures that will enable it to reach its target of an average 25% recycled PET content across its European operations by the end of 2010.Ã¢â‚¬Â
For full programme details and to book online, please visit www.zenithinternational.com/events. Early booking discounted rates are available until 9th April 2009.
For further information, please contact:
Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901