Soft drinks to overtake hot drinks globally
Global drinks consumption rose by 2.5% during 2005, according to the newly updated globaldrinks.com online database from leading drinks consultancy Zenith International. The total volume consumed was 1.47 million million (trillion) litres, equivalent to 227 litres per person.
The rise in beverage sales was driven by soft drinks, whose worldwide consumption increased by 3.9% to 499 billion litres, equal to 77 litres per person. In the context of growing concern about obesity levels and greater public interest in health, the advance of soft drinks was led by ‘better for you’ categories such as bottled water, fruit drinks and functional drinks. This trend is expected to continue, with bottled water set to beat carbonated soft drinks by 2009 and still drinks fast approaching the combined volume of dilutables, nectars and fruit juices.
Around the globe, milk drinks and hot drinks remain major competitors for ‘share of throat’. But the popularity of soft drinks with children, alongside higher demand for bottled water and fruit juices amongst adults, has weakened the position of milk. At the same time, more widespread preference for cold beverages, especially iced tea, is slowing down the pace of hot drinks.
Meanwhile, alcoholic drinks have experienced mixed fortunes in recent years, though overall growth rates have been fairly steady if modest. Alcohol has faced numerous changes in government taxation as well as a range of emerging new drinking habits. The appearance of pre-mixed spirits, also known as flavoured alcoholic beverages, helped boost the spirits sector for a time, but these have now waned as fashions move on.
"globaldrinks.com presents a comprehensive and flexible approach to analysing commercial beverage trends across the world, offering endless insights into national and regional market dynamics," commented Zenith Research Director Gary Roethenbaugh. "This user friendly database not only allows subscribers to study behaviour over time and target future growth opportunities, it also never goes out of date - unlike traditional reports, the data and forecasts are updated as new research becomes available."
Among the latest findings displayed on globaldrinks.com:
Tea is the world's most popular drink at 57 litres per person in 2005, followed by milk and carbonates.
Bottled water is the fastest growing market, recording a 34% gain between 2001 and 2005, and is projected to jump a further 25% by 2009.
Asia/Australasia has the highest regional share of world consumption at 34% of the total in 2005. The region’s influence is expected to grow, with volumes forecast to climb an extra 13% by 2009.
East Europe has achieved the greatest consumption growth per person, advancing by 69 litres per person over the last five years.
The United States, China and India were the three largest national markets in 2005, with Brazil and Japan some way behind in fourth and fifth places.
Zenith’s globaldrinks.com database anticipates that total world consumption will pass 1.6 trillion litres in 2009, reflecting growth of 2.2% a year. "Asia contains over half the world’s population, but its consumption per person is less than one quarter that of North America. The region holds huge growth potential for those companies willing to invest there," concluded Gary Roethenbaugh.
globaldrinks.com contains over 50,000 individual market figures. It provides a comprehensive analysis on 14 beverage categories across 75 profiled countries and 7 continental regions from 1999 to 2009, covering all hot drinks, milk drinks, soft drinks and alcoholic drinks. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
The rise in beverage sales was driven by soft drinks, whose worldwide consumption increased by 3.9% to 499 billion litres, equal to 77 litres per person. In the context of growing concern about obesity levels and greater public interest in health, the advance of soft drinks was led by ‘better for you’ categories such as bottled water, fruit drinks and functional drinks. This trend is expected to continue, with bottled water set to beat carbonated soft drinks by 2009 and still drinks fast approaching the combined volume of dilutables, nectars and fruit juices.
Around the globe, milk drinks and hot drinks remain major competitors for ‘share of throat’. But the popularity of soft drinks with children, alongside higher demand for bottled water and fruit juices amongst adults, has weakened the position of milk. At the same time, more widespread preference for cold beverages, especially iced tea, is slowing down the pace of hot drinks.
Meanwhile, alcoholic drinks have experienced mixed fortunes in recent years, though overall growth rates have been fairly steady if modest. Alcohol has faced numerous changes in government taxation as well as a range of emerging new drinking habits. The appearance of pre-mixed spirits, also known as flavoured alcoholic beverages, helped boost the spirits sector for a time, but these have now waned as fashions move on.
"globaldrinks.com presents a comprehensive and flexible approach to analysing commercial beverage trends across the world, offering endless insights into national and regional market dynamics," commented Zenith Research Director Gary Roethenbaugh. "This user friendly database not only allows subscribers to study behaviour over time and target future growth opportunities, it also never goes out of date - unlike traditional reports, the data and forecasts are updated as new research becomes available."
Among the latest findings displayed on globaldrinks.com:
Tea is the world's most popular drink at 57 litres per person in 2005, followed by milk and carbonates.
Bottled water is the fastest growing market, recording a 34% gain between 2001 and 2005, and is projected to jump a further 25% by 2009.
Asia/Australasia has the highest regional share of world consumption at 34% of the total in 2005. The region’s influence is expected to grow, with volumes forecast to climb an extra 13% by 2009.
East Europe has achieved the greatest consumption growth per person, advancing by 69 litres per person over the last five years.
The United States, China and India were the three largest national markets in 2005, with Brazil and Japan some way behind in fourth and fifth places.
Zenith’s globaldrinks.com database anticipates that total world consumption will pass 1.6 trillion litres in 2009, reflecting growth of 2.2% a year. "Asia contains over half the world’s population, but its consumption per person is less than one quarter that of North America. The region holds huge growth potential for those companies willing to invest there," concluded Gary Roethenbaugh.
globaldrinks.com contains over 50,000 individual market figures. It provides a comprehensive analysis on 14 beverage categories across 75 profiled countries and 7 continental regions from 1999 to 2009, covering all hot drinks, milk drinks, soft drinks and alcoholic drinks. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com