From packaged water in sizes less than 10 litres, through to bulk water formats servicing the global water cooler industry - Zenith Global is regarded as the industry expert in global bottled water research and analysis.
All the data in Zenith's new 2009 Global Bottled Water Report is also featured online at the company's globaldrinks.com website. Together, the report and access to globaldrinks.com provide a wealth of insights into global bottled water consumption patterns.
Zenith's Global Bottled Water 2009 Report is meticulously researched and is divided into eight main sections - a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 75 countries plus others, across 11 years (6 years historic; 5 year forecast).
The report covers:
- Top ten global companies
- Top ten global brands
- Sparkling vs still water
- Small pack vs bulk water
- Succinct analysis of the global bottled water market in 75 countries, plus others
- Market commentary and chronology of developments by region, 2008/09
- Historic market trends, 2003-2008
- Comprehensive forecasts to 2013
Each regional section contains:
- Full market commentary on developments and trends.
- Detailed charts demonstrating historic market trends and forecasts.
- Comprehensive tables, covering consumption, % change, per person consumption, small pack vs bulk water, and forecasts to 2013.
Updated regularly, Zenith's subscription-only website at globaldrinks.com allows you to stay on top of the very latest developments in bottled water. Utilising the website, purchasers of the 2009 Global Bottled Water Report are able to manipulate information according to need. Users can perform global, regional and country level queries to determine the fastest growing, largest, slowest and smallest markets. Information in the online database at globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.
The global bottled water market advanced by nearly 5% in 2008, with bottled water volumes reaching 218 billion litres in the year. With a 7% compound annual growth rate (CAGR) in the years 2003 to 2008, bottled water clearly remains a soft drink force to be reckoned with.
In terms of growth of volume consumption, Asia/Australasia has maintained its lead, as emerging Asian economies such as China, India and Indonesia, with double digit growth rates, boosted worldwide volumes. Africa and the Middle East also sustained strong volume increases with 14% and 6% respectively. Consumption per person rose in all regions, apart from in the West Europe and North America regions, which exhibited marginal declines in volume, in part due to low summer temperatures and high rainfall.
Zenith's reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.