UK Plain Bottled Water Report 2018

  • The most comprehensive report available on the UK plain bottled water market
  • Provides unparalleled insights into the sector’s dynamics
  • Volume data from 2012 through to 2022 forecast, with value data to 2017
  • Sets out full market and segment totals, including packaging, distribution, and water types
  • Leading company and brand volume sales at both full market and segment level
  • Assesses challenges and future trends within the market
  • Detailed profiles of the leading companies in the plain bottled water sector

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Background and report description

UK consumption of water drinks increased by 7% in 2017 to nearly 4,000 million litres, with a value of £3.1 billion. Growth was led by sales of plain bottled water in retail packs which rose by 8% to over 3,100 million litres, while volume through bottled water coolers advanced a more modest 2% to 310 million litres. Sales of flavoured, functional and juicy waters advanced by 5% in 2017, after more strong branded players entered the market.

One of the very first market reports in Zenith’s portfolio, the UK Plain Bottled Water Report remains the most comprehensive report available on the UK bottled water market, as a result of established relationships and detailed discussions with industry players. This report investigates all significant factors shaping the bottled water market, featuring detailed insights, data with full market, sector and segment totals, and company and brand volume sales. 

What this report covers

  • In-depth market and industry analysis: investigates all significant factors shaping the plain bottled water market in the UK, providing detailed insights on production/imports/exports, water types, industry structure, segment dynamics, packaging, distribution, consumer behaviour, socio-economic and socio-demographic trends, leading companies and brands. Significant industry, company and brand developments are also tracked.
  • Over 30 comprehensive tables: data detailing the UK market and each segment covering consumption, distribution channels, leading companies and brands, and forecasts to 2022.
  • Leading 28 UK bottled water company profiles: company structure, water production, product range, sales volume, market analysis and commentary.

Market data provided in this report

UK plain bottled water market by volume

  • Local production, import and export volume, 2012-2017
  • Total consumption volume, 2012-2022f
  • Consumption by still vs sparkling water, 2012-2022f
  • Consumption by water type (spring, mineral, others), 2012-2017
  • Small-pack vs water coolers consumption volume, 2012-2022f
  • Own label volume, 2016-2017
  • Per capita consumption (still, sparkling, small pack and coolers), 2012-2017
  • International comparison: per capita consumption, 2012-2022f
  • GB bottled water consumer by age group and gender, 2012-2017
  • Plain vs flavoured water volume, 2012-2017
  • Flavoured water still and sparkling volume, 2012-2017
  • Plain bottled water packaging volume by type and pack size, 2015-2017
  • Distribution by channel, 2015-2017

UK plain bottled water market by value

  • Plain bottled water market value, 2015-2017
  • Packaged water market value by distribution channel, 2015-2017
  • Water cooler market value, 2015-2017
  • Total market vpl, 2015-2017
  • Packaged water vpl by channel, 2015-2017
  • Water cooler vpl, 2015-2017
  • Premium vs plain water vpl, 2016-2017
  • Vpl by pack size, 2016-2017
  • International comparison: plain, premium and private label vpl, 2017

UK plain bottled water industry structure by volume

  • Industry consolidation (top 5 and top 10), 2012-2017
  • Top 50 plain bottled water companies, 2016-2017
  • Top 5 plain bottled water companies, 2012 vs 2017
  • Top 50 plain bottled water brands, 2016-2017
  • Top 10 water cooler companies, 2012-2017
  • Top 10 still water brands, 2016-2017
  • Top 10 sparkling water brands, 2016-2017
  • Top 5 own label water producers, 2016-2017
  • Top 20 mineral water brands, 2016-2017
  • Top 20 spring water brands, 2016-2017
  • Top 10 companies in glass packaging, 2016-2017
  • Top 10 companies in plastic packaging, 2016-2017
  • Top 10 domestic plain bottled water producers, 2016-2017
  • Top 10 domestically produced brands, 2016-2017
  • Top 10 UK export brands, 2012-2017
  • Imports by brands, 2012-2017

Production, imports and exports by volume

  • Production volume, 2012-2017
  • Export volume, 2012-2017
  • Exports by country, 2012-2017
  • Import volume, 2012-2017
  • Imports by country, 2012-2017


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