Global Premium Bottled Water Report 2018

  • 7th edition of one of Zenith’s most popular reports.
  • Provides insight into recent market developments and global trends by both volume and value.
  • Global overview, with in-depth analysis of five key markets: China, Japan, UAE, UK and USA.
  • Includes premium still and sparkling water split, pricing structure and commentary.
  • Tracks industry and commercial developments, opportunities and challenges.
  • Providing over 45 leading global premium water brand profiles to help you understand more about your competitors.
  • With 30 years’ experience in research and consultancy to the bottled water industry, Zenith offers unrivalled insight and expertise.


Also available for purchase: Global Premium Water Report + Datasheet 2018
Full report + 86 country level excel workbook. Volume and value datasheets for 2010-2017

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Background and report description

The global premium bottled water market grew by almost 6% by volume in 2017, with value sales increasing by 10%. Although growth in the overall packaged water market outpaced that of the premium segment in 2017, premium water has experienced a slow decline of its share of the market due to vast growth of mainstream and value brands in core markets such as the USA. Premium bottled water sales are dominated by West Europe and North America with the emerging markets of Asia Pacific and the Middle East providing attractive opportunities for a growing number of manufacturers. The rising levels of disposable income in these markets, coupled with the generally poor quality of tap water, serves to increase the appeal of premium water amongst consumers.

This report looks at premium water’s place in the market, at both a global and country level. The driving forces behind its growth are examined including consumer perceptions of premium attributes, and forecasts made for its likely future performance.

Offering Zenith’s wealth of knowledge in the bottled water category, this report provides insights and expertise into the global premium water market. An essential guide for any player or prospective entrant, providing you with the key qualitative and quantitative data required to support your business planning. 

Geographical coverage: Global, covering 86 countries worldwide, with in-depth focus on five key markets: China, Japan, UAE, UK and USA.

What this report covers

  • Global water market overview: reviewing the global packaged and premium water markets, with top-line volume and value data for packaged and premium water and forecasts to 2022. 
  • Premium bottled water industry overview: in-depth tracking of the premium water category, its evolution in volume, value, pricing, share of still vs sparkling, as well as consumer perception insights. 
  • Five individual country sections: a review of packaged and premium water performance in China, Japan, UAE, the UK and USA, including key trends and developments, and industry SWOT analysis.
  • Profiles of 46 leading brands: brand description and manufacturer overview, product portfolio, latest innovations, channel distribution, product range, packaging formats, provenance and mineral content.

Market data provided in this report

All volume in million litres and value in US$

Global packaged water

  • Market volume, 2013-2017
  • Market value, 2013-2017
  • Average value per litre, 2013-2017

Global premium water

  • Segment volume, 2010-2017
  • Segment volume share of total packaged water market, 2013-2017
  • Segment value, 2010-2017
  • Segment value share of total packaged water market, 2013-2017
  • Average value per litre, 2013-2017
  • Leading 5 regions’ volume, 2017
  • Leading 5 regions’ value, 2017
  • Leading 5 countries’ volume, 2017
  • Leading 5 countries’ value, 2017
  • Still and sparkling water volume split, 2013 vs 2017
  • Segment volume forecasts, 2018-2022
  • Segment value forecasts, 2018-2022

Packaged water by country: China, Japan, UAE, UK and USA

  • Market volume, 2013-2017
  • Market value, 2013-2017
  • Market value per litre, 2013-2017

Premium water by country: China, Germany, Japan, UAE and USA

  • Segment volume, 2013-2017
  • Segment volume share of total packaged water market, 2013-2017
  • Segment value, 2013-2017
  • Segment value share of total packaged water market, 2013-2017
  • Segment per capita consumption, 2017
  • Segment per capita expenditure, 2017
  • Average value per litre (US$), 2013-2017
  • Leading 5 brands’ volume share, 2013 vs 2017
  • Leading 5 brands’ value share, 2013 vs 2017
  • Key brands retail value per litre (local currency), 2017
  • Sparkling water volume split of total packaged water, 2013-2017
  • Sparkling water value split of total packaged water, 2013-2017
  • Sparkling water volume, 2013-2017
  • Sparkling water value, 2013-2017
  • Sparkling water value per litre (local currency), 2013-2017
  • Sparkling water price positioning by unit size and pack type
  • Still water volume split of total packaged water, 2013-2017
  • Still water value split of total packaged water, 2013-2017
  • Still water volume, 2013-2017
  • Still water value, 2013-2017
  • Still water value per litre (local currency), 2013-2017
  • Still water price positioning by unit size and pack type

 

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