Global Alkaline Water Report 2018

  • Tapping into Zenith’s 30 years’ experience in research and consultancy to the bottled water industry, this report tracks one of the hottest emerging trends.
  • Provides insight into context within the wider premium bottled water market, as well as segmentation and positioning mapping for artificially enhanced vs natural high pH waters.
  • Data covered includes segment value per litre in 2017 as well as volume, value and per capita consumption 2013-2017, with forecasts to 2023.
  • Health claims and credentials of alkaline water assessed.
  • Three key regional overviews examine the established (Asia Pacific), developing (North America), and emerging (West Europe) markets for alkaline waters.
  • Consumer profile and cultural factors explored.
  • Includes 20 in-depth brand profiles, tracking latest innovations to industry leaders.

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Background and report description

In recent years alkalinity has been a growing diet trend, and alkaline water has some strong selling points for consumers seeking enhanced health and wellness benefits from their water, including faster re-hydration, replacement of minerals lost through exercise, the balancing the body’s pH levels and as a way to prevent future illness. 

Mapping the global market for alkaline water this report examines the market performance and trends behind the numbers in three key regional markets: North America, West Europe and Asia Pacific. 

With expert commentary tracking emerging market opportunities and key cultural factors in high growth markets, Zenith’s global alkaline water report gives a comprehensive overview of the market as it stands in 2017, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data required to support your business planning. 

Geographical coverage: Global, covering 86 countries worldwide, with in-depth focus on three key regions: North America, West Europe, and Asia Pacific.

What this report covers

  • Global premium water market overview: tracking the global premium water market, with volume and value data, value per litre, trends and developments with forecasts to 2022.
  • Global alkaline water market overview: tracking the global alkaline water market, with volume and value data detailing leading brands, value per litre, health claims, consumer profiles, cultural factors, key market developments and opportunities for the future with forecasts to 2023.
  • Three regional sections: examining North America, West Europe and Asia Pacific markets for alkaline waters in more detail.
  • Profiles of 20 leading brands: detailing product information, packaging formats, channel distribution and pricing.

Market data provided in this report

Global premium water market

  • Market volume 2013-2017
  • Forecast volume 2018-2022
  • Market value 2013-2017
  • Forecast value 2017-2022
  • Value per litre 2013-2017

Global alkaline water market

  • Market volume 2013-2017
  • Forecast volume 2018-2023
  • Market value 2013-2017
  • Forecast value 2018-2023
  • Value per litre 2013-2017

Regional alkaline water market: North America / West Europe / Asia Pacific

  • Market volume 2013-2017
  • Forecast volume 2018-2023
  • Market value 2013-2017
  • Forecast value 2018-2023
  • Value per litre 2017
  • Per capita consumption 2013-2017
  • Per capita consumption forecast 2018-2023


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