European Kefir Report 2019

  • Tapping into Zenith Global’s 30 years’ experience in research and consultancy to the food and drinks industry, this report tracks one of the hottest emerging trends, fermented drinks.
  • Provides insight into context within the wider kefir market, as well as segmentation and positioning.
  • Data covered includes kefir value per litre in 2013-2019 as well as volume and value in 2013-2018, with forecasts to 2023.
  • Health claims and credentials of kefir assessed.
  • Five key Country overviews we examine the established, developing and emerging markets for kefir in Europe.
  • Consumer profile and cultural factors explored.
  • Includes 25 brand profiles, tracking latest innovations from industry leaders.

Geographical coverage

Europe, covering 31 countries, with in-depth focus on five key countries: Russia, Ukraine, Poland, Germany and the UK

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Background and report description

Kefir is a fermented milk drink made by adding a live culture of yeast and bacteria to milk and allowing it to ferment. It is tart/sour in taste and a little fizzy due to carbon dioxide, which is the end product of the fermentation process.
Mapping the European market for kefir this report examines the market performance and trends behind the numbers in five key countries, Russia, Ukraine and Poland in East Europe, Germany and the UK in West Europe.

With expert commentary tracking emerging market opportunities and key cultural factors in high growth markets, Zenith Global’s  new European Kefir report gives a comprehensive overview of the market as it stands in 2018, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data required to enable your strategic decisions.

What this report covers

  • European kefir market overview: tracking the European kefir market, with volume and value data detailing leading manufacturers, value per litre, health claims, consumer profiles, cultural factors, key market developments and opportunities for the future with forecasts to 2023.
  • Five country sections: examining key countries markets for kefir in more detail.
  • Profiles of 25 leading brands: detailing product information, packaging formats, channel distribution and pricing.

Market data provided in this report

European kefir market

  • Market volume share by sub region East and West Europe 2018
  • Market value share by sub region East and West Europe 2018
  • Market volume and % growth 2013-2018
  • Market value and % growth 2013-2018
  • Top countries by volume 2013
  • Top countries by volume 2018
  • Kefir types % volume share 2018
  • Packaging volume % share 2018
  • Kefir price evolution 2013-2019
  • Kefir price per litre in Euro 2013-2019
  • Consumer profile
  • Kefir market forecast volume share by sub region 2023
  • Top countries by volume 2023
  • Kefir market volume and percentage growth forecast 2018-2023
  • Kefir market value and % growth forecast 2018-2023
  • Countries with the highest volume CAGR % 2018-23
  • Kefir market size in the highest growth countries 2023
  • Countries with the highest opportunities by 2023
  • Countries with the biggest volume gains between 2018 and 2023
  • SWOT analysis

Country level markets

  • Kefir market volume and % growth 2013-2018
  • Kefir market value and % growth 2013-2018
  • Kefir types - % volume share 2018
  • Packaging volume % share 2018
  • Kefir price evolution 2013-2019
  • Kefir price per litre in Euro 2013-2019
  • Consumer profile
  • Top kefir producers by volume 2018
  • Kefir market volume and % growth forecast 2018-2023
  • Kefir market value and % growth forecast 2018-2023

 

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