European Zero Alcohol Drinks Report 2019

  • Data, charts and tables includes segment volume and value with forecasts to 2023.
  • An overview of the European zero alcohol market with a deep-dive into four key countries.
  • A SWOT analysis that identifies and understands key issues affecting producers and consumers.
  • An in-depth analysis of over 20 product profiles and their positioning
  • Capitalising on Zenith’s extensive drinks expertise, this unique report details the market dynamics in one of the fastest growing beverage trends.

Our country benchmarking classifies attractive markets worldwide for zero-alcohol drinks. In addition to an analysis on the framework and volume and value data with forecasts to 2023, our European Zero Alcohol Drinks Report 2019 gathers over 20 detailed profiles of the latest innovations available on the market.

Geographical coverage


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Background and report description

More recently, growing consumer concern with health and wellness and the increasingly public debate about ‘safe’ levels of alcohol consumption has supported the development of a wider range of low and no alcohol alternatives, furthermore technological advances have been producing better tasting variants not only in the beer sector but also in wine and spirits.

Growth in the zero-alcohol market has been supported through intensified marketing and new product development from the major brewers. Beer consumption across Europe is in long-term decline and increasing sales of zero-alcohol alternatives are seen as a means of countering this inexorable trend.

Zenith’s European Zero Alcohol Drinks report 2019 gives a comprehensive overview of the emerging market, For the purposes of this report, Zero-alcohol drinks are defined as beverages containing less than 0.5% alcohol by volume (abv), marketed as alternatives to beer, cider, wine and spirits. Including a study of four key countries which highlight the hot spots for future growth. Our report quantifies zero alcohol beverages already available in the market, their price points, distribution and positioning and is essential support for prospective entrants to the market but also for established businesses looking to expand their portfolio. With expert commentary tracking the trends behind the data this report is a must for companies looking to operate in the zero alcohol drinks market.

What this report covers

  • European overview: Monitoring the European zero alcohol drinks market, with sales volume growth and trends and developments with forecasts to 2023.
  • An overview of the zero alcohol drinks market, analysing the European drinks market with data, expert commentary, key market developments and opportunities for the future.
  • Quantification covering both volume and value, with projections for a 5-year period to 2023.
  • Profiles of over 20 leading brands: product information, channel distribution and pricing.

Market data provided in this report

European zero alcohol drinks market

  • Volume share by sub region 2018
  • Value share by sub region 2018
  • Market volume 2013-2018
  • Market value 2013-2018
  • Top 4 countries by volume 2018
  • Top 4 countries by value 2018
  • Zero alcohol drinks price evolution 2013-2019
  • Volume share by sub region forecast 2023
  • Top 4 countries by volume forecast 2023
  • Forecast volume 2019-2023
  • Market volume and % growth 2018-2023
  • Market value and % growth 2018-2023

European zero alcohol drinks opportunities

  • Countries with highest volume CAGR % 2018-2023
  • Zero alcohol drinks market size in the highest growth countries 2018 and 2023
  • Zero alcohol drinks dynamics by country forecast 2018-2023
  • Countries with the biggest volume gains between 2018-2023

Country reports - market analysis

  • Market volume 2013-2018
  • Market value 2013-2018
  • Drinks type % volume share 2018
  • Packaging type % Volume share 2018
  • Zero alcohol drinks price evolution 2013-2019
  • Top producers by volume 2018
  • Market volume and % growth 2018-2023
  • Market value and % growth 2018-2023


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