Market and category research

Commercial Consulting

Zenith Global was commissioned by a large dairy organisation to identify the opportunity in Asia Pacific and Middle East for dairy and dairy ingredients supply to support the process of setting up an in-country office.

A market assessment of the Middle East, North Africa, South East Asia and China was completed, quantifying the volume and value split of dairy products- including milk, milk powder, whey protein, yogurt, cheese, butter, cream and ice cream- by category and channel. Zenith Global analysed dairy innovation in each region, the uses and applications of dairy ingredients as well as the local culture of consumption for dairy products, the competition and dairy import and export markets. Trade tariffs, import requirements and label regulations were reviewed; and regions were ranked to identify the dairy markets with the greatest opportunities for investment.

What our clients say

We have worked with Zenith Global throughout the last 30 years. Their team has supported us across a wide range of specialist expertise, from water resource management and market insights to transaction services and improving sustainability. We also regularly participate in Zenith Global events, which are highly professional.

Maurizio Patarnello Executive Vice President, Nestlé Waters

Zenith managed a challenging project with professionalism and sound technical judgement that enables us to move forward with a greater security of our supplies

Derek Quilter Divisional Director- Major Projects, Bath & North East Somerset Council