Do you have growth ambitions beyond your current market?
Zenith Global’s international market expertise helps companies expedite international expansion plans and growth strategies. Our process includes identifying and prioritising key opportunity markets, completing a full market assessment, determining market entry feasibility and recommending a competitive market entry strategy.
We recognise that not all markets are attractive to all clients. As such, we ensure we understand your strategy and criteria before prioritisation so that this is aligned to your international expansion ambitions.
Once we have prioritised the markets, we complete a full market assessment to provide you with an in-depth understanding of the target market. This includes analysis of category performance in the specific market, competitors and competitive dynamics, all relevant distribution channels, route to market, and critical partners and alliances required to succeed.
Finally, we determine the feasibility of the market entry and recommend a competitive market entry strategy.
We support your international expansion and market entry at your pace, by staging each part of the process or completing the project in its entirety, from identifying opportunity markets to recommending the entry strategy.