49% carton recycling in Europe

1% better than in 2017. Some countries achieve above 70%. Others much less.

This needs to improve further. Recycling should be straightforward. A simple, water-based process can separate the 3 main materials.

The average carton today consists of 75% paperboard, 21% polymers and 4% aluminium.

If consumers are to love cartons as much as they appreciate paper, then there needs to be far more investment and consistency in carton collection and recycling.