Zenith Global - Home
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • Our team
  • Case studies
  • Careers
  • Community
  • Commercial Consulting
    • Market and category research
    • International expansion and market entry
    • Commercial strategy development
    • Partner search, recommendations and connections
  • Transaction Services
    • Due diligence
    • Acquisitions and target search
    • Valuation
    • Business sale and divestment
  • Water & Environment
    • Water source search development and sustainability
    • Water source inspection testing rehabilitation
    • Source vulnerability assessment
    • Groundwater protection and risk management
    • Water quality troubleshooting
    • Due diligence
    • Regulatory advice
    • Water stewardship
  • Operations Consulting
    • Design consultation
    • Feasibility
    • Operational excellence
    • Capital projects
  • Associates & Sustainability
  • Reports
  • Mergers & acquisitions
  • Upcoming events
  • Past events
  • Sponsorship
  • Industry news
  • Press releases
  • Blogs
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • About Us
  • Our team
  • Case studies
  • Careers
  • Community
  • Consulting Services
  • Commercial Consulting
  • Transaction Services
  • Water & Environment
  • Operations Consulting
  • Associates & Sustainability
  • Commercial Consulting
  • Market and category research
  • International expansion and market entry
  • Commercial strategy development
  • Partner search, recommendations and connections
  • Transaction Services
  • Due diligence
  • Acquisitions and target search
  • Valuation
  • Business sale and divestment
  • Water & Environment
  • Water source search development and sustainability
  • Water source inspection testing rehabilitation
  • Source vulnerability assessment
  • Groundwater protection and risk management
  • Water quality troubleshooting
  • Due diligence
  • Regulatory advice
  • Water stewardship
  • Operations Consulting
  • Design consultation
  • Feasibility
  • Operational excellence
  • Capital projects
  • Market Insights
  • Reports
  • Mergers & acquisitions
  • Events
  • Upcoming events
  • Past events
  • Sponsorship
  • News
  • Industry news
  • Press releases
  • Blogs
  • News
  • Blogs
  • Fascinating findings on soft drinks
News
  • Industry news
  • Press releases
  • Blogs
3rd May 2022 Soft drinks

Fascinating findings on soft drinks

New shopper insights will be presented by Field Agent at next week’s UK Soft Drinks Conference on 10 May in London, based on 100 visits to Asda, Sainsbury’s, Tesco and Waitrose over the Bank Holiday weekend.

In preparation, Field Agent conducted an online survey last week of 500 UK consumers who buy soft drinks.

Here are the findings I found most fascinating:

  • 61% drink soft drinks as a replacement for alcohol when socialising.
  • 45% buy soft drinks for an energy boost.
  • The greatest shift in behaviour over the past year has been towards low sugar/calorie (+23%).
  • 38% don’t decide what to buy until in store.
  • The biggest factors in deciding what to buy are taste (9.3 out of 10), flavour known and liked (9.0) and price (8.1), with promotion on 7.5, brand on 7.2 and environment friendly packaging down at 5.7.
  • Assuming the same price, 35% would prefer cans, 28% glass, 22% recycled plastic and 7% plastic.

It’s not too late to book for the conference, which features a powerful platform of industry leaders including Britvic, Coca-Cola, Fever-Tree and Suntory, innovators like Biotiful Dairy, Illy, The Naked Collective and Trip as well as Asda and DEFRA. Go to zenithglobal.com/events.

Comments(0)
    Leave a comment
    • Terms and conditions
    • Privacy policy
    • Cookies
    • Terms of use
    • Standards and policies
    Address
    Zenith Global Ltd
    7 Kingsmead Square
    Bath
    BA1 2AB
    United Kingdom
    Phone +44 (0)1225 327900
    Email info@zenithglobal.com
    • Zenith on twitter
    • Zenith on linkedin
    Copyright Zenith Global Ltd 2023 Registered in England no. 2596583