LOVING OUR PLANET
Today is a day when most of our love is focused on other people. We may also love our pets and brands, culture and countries. But do we love our planet enough ? There’s increasing evidence that business really does mean to conquer some of society’s biggest environmental concerns. Like packaging. In the latest issue of Bioplastics magazine, Coca-Cola provides an update on its new PlantBottle, which started out as 30% plant-based and 70% oil-based. The company accepts that “we still have more work to do to crack the code on a plant-based … other 70% of PET plastic,” and then comes a momentous statement, “but we know it is feasible. We’re aiming for a package that is 100% recyclable and 100% plant-based.” Happy Valentine’s Day.