PEPSICO’S DAIRY DIMENSION
At last week’s Global Dairy Congress, one of the most keenly anticipated presentations was from dairy newcomer PepsiCo. Indeed, following its acquisition of Wimm-Bill-Dann, PepsiCo now has a General Manager – Global Dairy. What did Kim Small have to say ? I hope she’ll forgive me if I’ve oversimplified.
- PepsiCo’s new strategy revolves around four natural ingredients – fruits, whole grain, veggies and milk.
- Innovation will take place across and between these product types.
- Milk is seen as a nutrition powerhouse.
- Emphasis will be placed on value added dairy, breakfast and snacking.