PROFIT FROM KINDNESS

Some quotes to savour: “Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind” – Henry James, the novelist. “Kindness = Repeat business = Profit” – Tom Peters, management guru. “Hard is soft. Soft is hard” – In search of Excellence by Tom Peters and Bob Waterman. “We don’t take people to the elevator – we take them down to the street” – David Ogilvy, the father of modern advertising. I rarely read management books. I rely more on experience and instinct. But I check against summary articles. These quotes really struck a chord. Other key words for me are courtesy, service, imagination and value. What are yours ? I’d be most interested. In terms of values, Zenith’s are expertise, excellence, challenge and partnership. I refer to them in making any serious business decision. These musings were prompted by an article in the Financial Times on 24th August. For more, go to http://www.tompeters.com/ or read his new book The Little BIG Things.