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  • RED BULL ROUND UP
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16th June 2011 Energy drinks

RED BULL ROUND UP

Bloomberg published some great insights on Red Bull, with comments from its owner Dietrich Mateschitz, last month. First, some figures. 2010 sales were up 7.9% to 4.2 billion cans and up 15.8% to $5.2 billion, with 7,758 employees and a Formula 1 spend of $200 million. Second, some choice remarks. “Taste is of no importance whatsoever … It’s an efficiency product … Is it a drug ? Is it harmless ? Is it dangerous ? That ambivalence is so important. The most dangerous thing for a product is low interest.”
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