Zenith Global - Home
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • Our team
  • Case studies
  • Careers
  • Community
  • Commercial Consulting
    • Market and category research
    • International expansion and market entry
    • Commercial strategy development
    • Partner search, recommendations and connections
  • Transaction Services
    • Due diligence
    • Acquisitions and target search
    • Valuation
    • Business sale and divestment
  • Water & Environment
    • Water source search development and sustainability
    • Water source inspection testing rehabilitation
    • Source vulnerability assessment
    • Groundwater protection and risk management
    • Water quality troubleshooting
    • Due diligence
    • Regulatory advice
    • Water stewardship
  • Operations Consulting
    • Design consultation
    • Feasibility
    • Operational excellence
    • Capital projects
  • Associates & Sustainability
  • Reports
  • Globaldrinks
  • Mergers & acquisitions
  • Upcoming events
  • Past events
  • Sponsorship
  • Industry news
    • Daily news subscription
  • Press releases
  • Blogs
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • About Us
  • Our team
  • Case studies
  • Careers
  • Community
  • Consulting Services
  • Commercial Consulting
  • Transaction Services
  • Water & Environment
  • Operations Consulting
  • Associates & Sustainability
  • Commercial Consulting
  • Market and category research
  • International expansion and market entry
  • Commercial strategy development
  • Partner search, recommendations and connections
  • Transaction Services
  • Due diligence
  • Acquisitions and target search
  • Valuation
  • Business sale and divestment
  • Water & Environment
  • Water source search development and sustainability
  • Water source inspection testing rehabilitation
  • Source vulnerability assessment
  • Groundwater protection and risk management
  • Water quality troubleshooting
  • Due diligence
  • Regulatory advice
  • Water stewardship
  • Operations Consulting
  • Design consultation
  • Feasibility
  • Operational excellence
  • Capital projects
  • Market Insights
  • Reports
  • Globaldrinks
  • Mergers & acquisitions
  • Events
  • Upcoming events
  • Past events
  • Sponsorship
  • News
  • Industry news
  • Press releases
  • Blogs
  • Industry news
  • Daily news subscription
  • News
  • Blogs
  • WE ARE WHAT WE DRINK
News
  • Industry news
    • Daily news subscription
  • Press releases
  • Blogs
21st May 2009 Health

WE ARE WHAT WE DRINK

But what do we drink ? A recent British Government study tells us in quite a lot of detail.
  • In 2008 our average daily liquid consumption was almost exactly 2 litres per person, the amount recommended and similar to 30 years ago.
  • Tap water accounted for around 1.3 litres of this, up from about 1.1 litres in 1978, much of it being used in hot drinks.
  • In the spring of 2008, tea was the most popular drink with a 33% share, followed by soft drinks on 26% and coffee on 22%. Coffee fell to 14% in the summer, while soft drinks rose to 29%.
  • Two thirds or more of tea (77%), fruit juice (74%), coffee (68%) and soft drinks (66%) were consumed at home. Work was the next most important place for many categories. 41% of alcohol was drunk in pubs and bars, compared with 48% at home.
  • Our drinks preferences vary markedly at different times of day. Mornings between 07.00 and 11.00 accounted for 44% of coffee, 38% of tea and 39% of fruit juice. Afternoons were responsible for 41% of fizzy drinks. 45% of alcohol and 32% of fizzy drinks were consumed in the early evening. 47% of hot milky drinks and 40% of alcohol were drunk after 21.00.
  • Our drinks repertoire is very wide. 86% of us drink tap water, 79% tea, 79% fruit juice, 70% coffee, 70% squash, 63% fizzy drinks, 59% milk, 58% beer/cider, 56% wine and 53% still bottled water.
  • 26% of us treat our tap water in some way. 18% use filters, 13% boil it first and 8% use sterilising tablets.
If you’d like to know more, my source was the 2008 National Tap Water Consumption Study prepared for the Drinking Water Inspectorate. The findings were drawn from adults in a sample of 1,000 households across 10 regions of England and Wales.
Related news
Melissa belanger 544371 unsplash
27th August 2020 Health
Price barrier to healthy diets
Adobe Stock 183294930
25th August 2020 Health
Taxing sugar vs fat, salt or junk
Comments(0)
    Leave a comment
    • Terms and conditions
    • Privacy policy
    • Cookies
    • Terms of use
    • Standards and policies
    Address
    Zenith Global Ltd
    7 Kingsmead Square
    Bath
    BA1 2AB
    United Kingdom
    Phone +44 (0)1225 327900
    Email info@zenithglobal.com
    • Zenith on twitter
    • Zenith on linkedin
    Copyright Zenith Global Ltd 2022 Registered in England no. 2596583