WHAT FRENCH PEOPLE WANT

Some interesting survey results appeared in the latest issue of Rayon Boissons. The first was about eating habits. A study of 503 French adults in May 2010 found: 30% wish to avoid ‘light’ products.

• 50% aim to eat five fruit and vegetable portions a day
• 60% are unaware of the European organic label.
• 75% prefer local products.

The second was about product loyalty. 38,000 were asked by Symphony IRI what would they do today if the product they had just bought was not available. Cola fared best, water worst – though the figures don’t always add up.