WHAT I FOUND AT IFE
I found many genuinely new product ideas at the International Food and Drink Event in London last week. Here is a selection:
- Birch wood juice For just one month at the beginning of spring, before leaves appear, a tree can produce 15 litres a day. It’s pasteurised for a two year shelf life and has many natural benefits.
- Ice slush in pouches Launched three years ago in the US, Rips Ice uses tear off pouches for its premium ice slushes, which contain white grape juice and can be stored at ambient temperatures before freezing.
- Mixed Ape cocktails With and without alcohol, these night club cocktails in ring pull aluminium bottles were introduced in Belgium last year including Sex on the Beach.
- Olive water Coming out in May, the Olive Living range includes sufficient olive polyphenols for health claims but doesn’t taste of olive.
- Prize winning Stream One of IFE’s winners, Stream from South Africa has uniquely designed tall triangular bottles with a tall thin cap, which dramatically dispenses flavours and functions when pressed.
- Tapioca tea bubbles The strangest drink I tried, because you chew the tapioca after drinking the cloudy tea, but it tasted fine and will be the focus of a new cult club in Soho run by a former JP Morgan banker.