- Beverage Digest Future Smarts
Beverage Digest Future Smarts
Future Smarts is the only event to give a complete beverage industry and market overview from brand leaders to emerging issues in a single day. It’s all there from water to cannabidiol, including sharp Wall Street comment and the industry’s top guns. You’ll also have access to meaningful networking opportunities with professionals from manufacturing, marketing, finance, investment, supply chain, distribution and more.
About the event
This beverage industry event will give attendees a comprehensive review of the most important events of the past year and a road map for what's coming next year. Speakers include accomplished and knowledgeable experts on the most profitable non-alcoholic beverage market in the world. Professionals from manufacturing, marketing, finance, investment, supply chain, distribution and elsewhere, who must be in the know, should attend. Our one-day conference includes on-stage interviews, presentations, data snapshots, panels, networking breaks and the Beverage Digest Awards presentation ceremony.
Monday 9 December
Duane Stanford, Executive Editor of Beverage Digest
Arturo Gutiérrez Hernández, Chief Executive Officer of Arca Continental
Matthew Dent, President and Chief Operating Officer of Buffalo Rock
Bill O'Brien, Chief Executive Officer of Reyes Coca-Cola Bottling
Tom Burkemper, Senior Director, DMM Beverages and Fresh Foods for Walgreens
Danny Stepper, Chief Executive Officer and Co-founder of L.A. Libations
Refreshments and networking break
Andrew Conway, Vice Chairman - Global Consumer Investment Banking for Credit Suisse
Caroline Levy, Strategy Advisor
Nik Modi, Consumer Staples Analyst at RBC Capital Markets
Magomet Malsagov, CEO of PureCircle
Katherine Lugar, President and Chief Executive Officer of the American Beverage Association
Derek Hopkins, Chief Commercial Officer of Keurig Dr Pepper
James Quincey, Chairman and CEO of The Coca-Cola Company
Prof. Edward Lynch, Director and Chairman of the Scientific Advisory Board for WET Group (Beverages)
Yumi Clevenger-Lee, Executive Vice President and Chief Marketing Officer of Nestlé Waters NA
Adam Stites, Founder and CEO of Mirth Provisions
Simon Lowden, Chief Sustainability Officer of PepsiCo
Chairman and CEO of The Coca-Cola Company
James Quincey is Chairman and Chief Executive Officer of The Coca-Cola Company. He has held the position of Chairman of the Board since April 24, 2019.
Before becoming Chief Executive Officer in May 2017, he led all of the company’s operating units worldwide as President and Chief Operating Officer from August 2015. From 2013 to 2015, Quincey served as President of The Coca-Cola Company’s Europe Group, which is comprised of 38 countries including the Member States of the European Union, the European Free Trade Association countries and the Balkans. Quincey also played an instrumental role in leading the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetranke AG to form Coca-Cola European Partners Plc., which is now the world’s largest independent Coca-Cola bottler based on net revenues. Prior to his role as head of the Europe Group, Quincey served as President of the Northwest Europe and Nordics business unit (NWEN) from 2008 to 2012. From 2005 to 2008, Quincey was President of the Mexico Division. Quincey joined the company in Atlanta in 1996 as Director of Learning Strategy for the Latin America Group. He went on to serve in a series of operational roles of increased responsibility in Latin America, leading to his appointment as President of the South Latin Division in 2003. During his time in South Latin, Quincey was instrumental in developing and executing a successful brand, pack, price and channel strategy, which has now been replicated in various forms throughout Coca-Cola’s global system. Prior to joining Coca-Cola, Quincey was a Partner in strategy consulting at The Kalchas Group, a spin off from Bain & Company and McKinsey. Quincey, who is bilingual in English and Spanish, received a Bachelor's degree in Electronic Engineering from the University of Liverpool.
President and Chief Operation Officer of Buffalo Rock
Matthew Dent, President and Chief Operating Officer of the Buffalo Rock Company, is responsible for the company’s overall operations in Alabama, western Georgia and the panhandle of Florida.
Buffalo Rock Company was founded in 1901 by the Lee Family and today is the largest privately held Pepsi Bottler in the nation with over 2,100 employees serving a population base of nearly 7 million. The company also operates as one of the largest snack vending companies in the Southeast. Matthew began his career with Buffalo Rock serving as an intern during his junior year at the University of Alabama, where he subsequently received his degree in Marketing from the Culverhouse College of Commerce. That proposed 3-month internship developed into a 2-year part-time position where Matthew garnered experience in warehouse operations, store level execution and sales, budgeting and planning, and direct support to the Tuscaloosa General Manager. Prior to his graduation in 1997, Matthew was hired full-time working directly with the Company’s Senior Leadership where he coordinated improvement projects and realigned operations, eventually being named Corporate General Manager of Marketing & Strategy. In 2005, as Vice President of Corporate Development, Marketing & Strategy, he assumed broader responsibilities, including the overall management of the 10 operating divisions and becoming directly involved with the executive management of his fellow officers. In 2008, Matthew was named Executive Vice President/Chief Operating Officer and then named President/Chief Operating Officer January 1, 2011. Matthew continues to be involved with a number of organizations locally and nationally, including the American Beverage Association and the Pepsi Cola Bottlers’ Association.
Arturo Gutiérrez Hernández
Chief Executive Officer of Arca Continental
Arturo Gutiérrez Hernández is Chief Executive Officer of Arca Continental, one of the largest Coca-Cola bottlers in the world with an international history spanning more than 91 years.
He has worked with Arca Continental for more than 18 years, holding various executive positions, including Deputy CEO, Executive Vice President of Operations; Secretary of the Board of Directors; Head of the Mexico Beverages Division; Vice President of Human Resources; Vice President of Planning and General Counsel before being named CEO on January 1, 2019. He also holds positions on several international and national industry councils. He oversaw the operational merger process of Embotelladoras Arca and Grupo Continental and most recently, in his role as Deputy CEO, he led the U.S. integration of Coca-Cola Southwest Beverages with Arca Continental. Gutiérrez holds a Law Degree from the Escuela Libre de Derecho and a Master’s Degree in Law from Harvard University.
CEO and Co-founder of LA Libations
Danny Stepper is CEO and Co-Founder of L.A. Libations and CEO and Founder of Globestepper Media. L.A. Libations is an entrepreneurial beverage company in North America.
Danny Stepper is CEO and Co-Founder of L.A. Libations and CEO and Founder of Globestepper Media. L.A. Libations is an entrepreneurial beverage company in North America. It is an emerging brand incubator specializing in brand creation and incubation, and is the Emerging Brand Category Captain of record at Walmart, Kroger, Walgreens and 7-Eleven. L.A. Libations owns 7 companies, grounded in health and wellness, in emerging categories such Aloe Vera, Turmeric, Probiotics and Relaxation. Stepper started his career and spent 9 years in the Coca-Cola System where he played various roles in sales, marketing and brand management. Recruited out of The Coca-Cola Company in 2003 by Oscar winning Film Producer Lawrence Bender (Pulp Fiction, Goodwill Hunting, An Inconvenient Truth), Stepper produced the Disney Trilogy “Goal!” Stepper financed the projects through CPG companies, a Hollywood first. These landmark deals were with global powerhouses; Adidas, FIFA & The Coca-Cola Company. To date Goal! Is the largest brand & entertainment integration deal in the history of Hollywood and Madison Ave. Danny Stepper is a film producer through his production company Globestepper Media, Stepper is currently producing 3 films in 2018, The Beautiful Game, a comedy called “Accidentes” with Tucker Tooley and “Sweet Spot” with Ron Shelton, the famed director of “Bull Durham”, “Tin Cup” and “White Men Can’t Jump.” Stepper holds an MBA from Pepperdine University, a BA from Westmont College in Santa Barbara as well as international degrees from Collegio Magisterio (Spain) and Instituto De Lingua Espanol (Costa Rica). Danny is bi-lingual in English and Spanish.
President and CEO of the American Beverage Association
Katherine Lugar is president and chief executive officer of the American Beverage Association. The association is the leading policy and public education advocate for the non-alcoholic beverage industry.
The association’s membership includes America’s leading beverage companies – The Coca-Cola Company, Keurig Dr Pepper, PepsiCo – as well as bottlers, which together represent communities from coast to coast. In this role, she is responsible for setting the strategic vision for ABA, and serving as the industry’s voice on Capitol Hill, within the Administration and beyond the Beltway. Lugar also serves as president of the Board of Directors of the American Beverage Foundation for a Healthy America, which strives to make a significant contribution to the health of local communities by providing grants to support community organizations that work to advance both the physical health of their local citizens and the environmental health of their communities. Prior to joining ABA, Lugar served as president and chief executive officer of the American Hotel & Lodging Association, and oversaw the American Hotel & Lodging Educational Foundation. With 25 years of experience in public and private sector public affairs, Lugar began her career in Washington, D.C., on the staff of Indiana Congressman Tim Roemer. She also has held positions as executive vice president of public affairs for the Retail Industry Leaders Association (RILA), vice president of government relations for Travelers Insurance, and vice president of legislative and political affairs for the National Retail Federation.
Founder and CEO of Mirth Provisions
Adam Stites is a serial entrepreneur with more than 18 years of experience in consumer products. In 2010, he started and grew iStores, Inc., an ecommerce retailer, to $9.7 million in revenue, before selling the business.
In 2014, Stites launched Mirth Provisions, a Washington-based company that creates high quality, cannabis-infused products made with natural ingredients. Legal, a line of five refreshing sparkling tonics, and Drift and Swift, fast-acting sublingual sprays, Giant botanical cannabis shot, and Otto's CBD Cider are sold in 13 states. Stites has been named U.S. Small Business Administration “Young Entrepreneur of the Year."
Chief Executive Officer of Reyes Coca-Cola Bottling
Bill O’Brien serves as Chief Executive Officer for Reyes Coca-Cola Bottling (RCCB), a proud West Coast bottler and distributor of Coca-Cola products operating in California and Nevada.
Bill O’Brien serves as Chief Executive Officer for Reyes Coca-Cola Bottling (RCCB), a proud West Coast bottler and distributor of Coca-Cola products operating in California and Nevada. Formed in 2017, RCCB is a division of Reyes Holdings, one of the largest privately held companies in the world and a global leader in the distribution of food and beverage products. Bill’s passion for leading, developing and managing people has been at forefront of his 30-year career within the Coca-Cola system. Among other roles, he has served as President and General Manager of the West Operating Unit of Coca-Cola Refreshments (CCR); Vice President and General Manager of CCR’s West Region; Senior Vice President and General Manager of On-Premise Operations for Coca-Cola North America (CCNA); Senior Vice President of Commercial Leadership for CCNA’s Still Beverage Business Unit; West Region Vice President for CCNA Retail; Vice President of Sales Operations for the CCNA Food Service division; and Vice President of Sales for the West Group of Coca-Cola Food Service. Bill joined Coca-Cola in an engineering role in the Company’s bottle and can division. He completed his undergraduate studies with a Bachelor of Industrial Engineering degree from the Georgia Institute of Technology and completed his graduate work with an MBA from Georgia State University. Bill is actively involved in the community. In addition to volunteering with organizations like Special Olympics of Southern California, he currently serves on the Board of Directors of the Los Angeles Sports & Entertainment Commission and LA84 Foundation. He is also an avid cyclist. Bill resides in Southern California with his wife Ellen, son Aidan and daughter Brook.
Founder of Caroline Levy Advisory Services
Caroline has been a Consumer Stock Analyst for more than 20 years, beginning her career on the buy side in South Africa and continuing on the sell side following her move to New York.
She has followed sectors including Restaurants, Beverages, Household/Personal Care and Lodging/Cruise Lines. Prior to joining Macquarie, Caroline spent eight years as a Managing Director and Senior Analyst in the research department at CLSA. She also headed the Consumer Research team at UBS, where she was COO in US Research and Chair of the Investment Review Committee. Caroline brings a broad and deep perspective to the industries she covers resulting from an extensive network of strong business relationships, expertise in Asia from her eight years at a leading Asian research firm, and her long-term coverage of the sectors. She has made numerous media appearances including CNBC’s “Mad Money with Jim Cramer” and Bloomberg. Additionally, she has been recognized multiple times in the Institutional Investor All-Star Survey and The Wall Street Journal Survey for stock picking and earnings accuracy.
SR DIR, DMM – Beverages for Walgreens
Tom’s responsibilities include division business unit leadership in support of Walgreens alcohol & non-alcohol beverage categories which includes:
beer, wine, spirits, energy, soft drinks, waters, sports drinks, juices, coffees, teas, and functional beverages. Tom’s background includes over 25 years of experience working for leading drug and convenience retailers as well as manufacturer’s across industrial, consumer package good, pharmaceutical, and beverage industries. He has held positions in merchandising, brand and trade marketing, sales, category management, retail analytics, e‐commerce, and shopper insights. Tom received his PhD in Sociology with an emphasis in social psychology and organizations from the University of Notre Dame. He also holds an MBA with an emphasis in marketing and finance, a Masters in Marketing Research from Southern Illinois University at Edwardsville, and Bachelors degrees from Washington University/St. Louis in Economics and Maryville University in St. Louis in Management Information Systems.
Executive Vice President and CMO of Nestlé Waters North America
Yumi has experience spanning areas of new product innovation, reinventing brands through purpose, developing engaging campaigns, and creating new communication and business models.
She is a seasoned and visionary marketer with a passion for consumers and building brands that matter. Yumi Clevenger-Lee oversees marketing strategy and business development of the company’s brands, including Poland Spring®, Deer Park®, Nestlé® Pure Life®, Perrier®, Acqua Panna® and S. Pellegrino®, as well as the company’s work in the areas of Insights, Innovation and eBusiness. She serves on the Executive Management Team of Nestlé Waters North America, reporting to the President and Chief Executive Officer. Most recently, Yumi led marketing for Latin America at Cereal Partners Worldwide (CPW), a joint venture between General Mills and Nestlé to manufacture and market cereal globally in more than 120 markets. Based in Mexico, she was responsible for all marketing activities across 14 countries, including brand building, innovation/renovation, promotions, category advocacy, regulatory affairs, and margin expansion. In her first eight months in the position, she launched an assortment of 14 new products across 12 markets. She also stabilized market share following three consecutive years of decline Prior to joining CPW in 2013, Yumi spent nearly a decade in numerous marketing roles at General Mills, based in Minneapolis and Toronto, where she worked on a range of brands including Green Giant Vegetables, Cheerios and Walmart & Sam’s Club Bakeries. Yumi holds a Bachelor of Science and Bachelor of Arts in Business and International Studies from the University of Missouri-Columbia, and an MBA from Northwestern University – Kellogg School of Management.
Vice Chairman of Global Consumer Products for Credit Suisse
Andrew Conway is the Vice Chairman of Global Consumer Products within Credit Suisse’s Investment Banking division where he has responsibility for providing strategic and financial advice to global consumer products companies.
Mr. Conway joined Credit Suisse First Boston in August 2001 from Morgan Stanley where he served as a Managing Director for six years in the equity research department. Prior to that, he worked at Salomon Brothers and The Coca-Cola Company. Mr. Conway was a leading Institutional Investor ranked beverage analyst for 12 years. Mr. Conway holds a BS in Finance from Lehigh University and an MBA from Emory University's Golzueta Business School. He is based in New York.
Executive Editor of Beverage Digest
Duane is Executive Editor of Beverage Digest, a newsletter covering the non-alcoholic drinks business. Previously, he spent 23 years at the Atlanta Journal-Constitution and Bloomberg News.
His experience in the beverage industry spans more than a decade. While at Bloomberg’s Atlanta bureau, Duane was a regular contributor to Businessweek magazine and to Bloomberg television and radio. He also appeared on programs including NPR’s Marketplace. Most of Duane’s time at the AJC was spent covering local, state and federal government, as well as politics. He joined the Business Desk in 2006 to cover beverages.
Managing Director of RBC Capital Markets
Nik Modi is a Managing Director at RBC Capital Markets, where he has responsibility for coverage of Beverage, Household Personal Care and Tobacco industries. The companies under Nik's coverage total over $1 trillion in combined market value...
Nik Modi is a Managing Director at RBC Capital Markets, where he has responsibility for coverage of Beverage, Household Personal Care and Tobacco industries. The companies under Nik's coverage total over $1 trillion in combined market value, the most market capitalization under coverage across all consumer analysts worldwide. Nik has consistently been ranked as one of the top analysts across the consumer space by Institutional Investor's All Star Analyst Survey and was recently ranked the #1 analyst by hedge funds. He has also been top rated across various analyst polls, including the Wall Street Journal, Fortune and Forbes.
Chief Commercial Officer for Keurig Dr Pepper
Derek Hopkins serves as Chief Commercial Officer for Keurig Dr Pepper. Before this role, he was the Chief Integration Officer leading the Keurig Dr Pepper merger and, prior to that, was President of the Keurig Green Mountain U.S. business.
Derek Hopkins serves as Chief Commercial Officer for Keurig Dr Pepper. Before this role, he was the Chief Integration Officer leading the Keurig Dr Pepper merger and, prior to that, was President of the Keurig Green Mountain U.S. business. Derek joined Keurig in 2015 and has spent the last 25+ years in the beverage industry across the U.S., Canada, and Europe. He has held a number of general management, strategy, commercial and marketing roles for companies including Bacardi, Coca-Cola Company, AB InBev, and Guinness Diageo. In the Chief Commercial Officer role, Derek has responsibility for direct store delivery, warehouse direct, e-commerce, direct-to-consumer, fountain foodservice, away from home, partner, and private label businesses. He also has responsibility for customer management across all channels and brands and all commercial functions. Derek holds a BBA from Texas Wesleyan University and has completed a postgraduate program with INSEAD in Fontainebleau, France.
CEO of PureCircle
Since 2002, Founder and Chief Executive Officer, Magomet Malsagov, has led the development of PureCircle from a bio-tech start-up based in Malaysia to a multi-national, natural ingredient business serving the largest brands around the world.
Since 2002, Founder and Chief Executive Officer, Magomet Malsagov, has led the development of PureCircle from a bio-tech start-up based in Malaysia to a multi-national, natural ingredient business serving the largest brands around the world. Under his leadership, PureCircle has pioneered the development of the high purity stevia industry into a mainstream ingredient with widespread use for food and beverage products. The company now has clients and operations on all continents and helps to support about 25,000 independent farmers globally through the production of stevia. Highlighting the growing development of the business and its leadership position within the high purity stevia industry, PureCircle was recently listed on the Main Market of the London Stock Exchange in October 2015 (LSE: PURE). Due to Malsagov’s vision, today more than four billion people around the world have access to stevia sweetened food and beverage products.
Prof. Dr. Edward Lynch
Director and Chairman of the Scientific Advisory Board for WET Group (Beverages)
Professor Dr Edward Lynch has been elected the most influential person in UK Dentistry in 2010 by his peers (Google dentistry top 50 vote 2010 result) and has been WET Group’s Global Director & Chairman of the Scientific Advisory Board since 2012...
Professor Dr Edward Lynch has been elected the most influential person in UK Dentistry in 2010 by his peers (Google dentistry top 50 vote 2010 result) and has been WET Group’s Global Director & Chairman of the Scientific Advisory Board since 2012 developing the WECAN - Smile brand and a range of nutraceuticals beverages that will be launched in 2020. He completed a full term as the Head of Dentistry from 2010 in Warwick Dentistry at the University of Warwick, which has been ranked the third best University in the UK, with only Oxford and Cambridge being more highly ranked in 2011. Edward Lynch left The University of Warwick to join UNLV as Professor and Principal Director of Biomedical and Clinical Research in the School of Dental Medicine in the University of Nevada Las Vegas, USA in 2016 and has really enjoyed these past 3 years in UNLV. He is also an Honorary Professor in DeMontfort University in the UK.
Location and hotel
Future Smarts will be held at the Crowne Plaza Times Square, New York.
We have a negotiated booking rate with the Crowne Plaza for nights of December 7, 8 & 9:
If you would like to book accommodation at the venue, please visit https://book.passkey.com/e/49801700
Crowne Plaza Times Square Manhattan, 1605 Broadway @ 49th Street, New York, NY 10019
t +1 212 977 4000
Delegates registered for this year's event include:
|Pay by 28 Oct Early booking rate||Pay by 28 Oct Standard booking rate|
|Conference pass||One delegate rate||US$875.00||US$995.00|
Cost of a delegate pass includes: conference sessions, networking reception, lunch, Beverage Digest Awards ceremony and presentation downloads where available. Excludes accommodation.
Cancellations will be subject to a $100 administration charge and cannot be made after October 28. Substitutions will be accepted at any time. Bookings are subject to Beverage Digest Event Terms & Conditions, click HERE to download.
*Concession rate will be offered to start-ups and early stage entrepreneurs. To be eligible, companies must be within two years of formation and with annual sales below $1,000,000. For more information and to book at this rate, please contact
Beverage Digest and Zenith Global conferences offer a unique and effective opportunity to showcase your products. With manufacturers looking for new ways to develop brands and streamline production, Future Smarts can be a valuable way to demonstrate how your company can assist in this process.
Sponsorship will build brand awareness of your company, providing an excellent opportunity to increase your profile among existing clients and to reach a new audience. We work with our sponsors to develop a package that meets specific needs and helps to deliver maximum benefit.
Click HERE to download the sponsorship and exhibitor opportunities for the event.
Please contact Lisa Solovieva at firstname.lastname@example.org to find out more information and to discuss the opportunities in further detail.
The Beverage Digest Awards celebrate excellence across the North American beverage industry.
These awards are a great way for you to enhance the promotion of your brand and ensure your products are recognized on an international scale.
Beverage Digest will announce the winners during an awards ceremony at this year's Future Smarts conference on December 9 at the Crowne Plaza Times Square, New York.
- Best Low/No Sugar Drink
- Best Premium Drink
- Best Functional Drink
- Best Packaging Design
- Best Label Design
- Best Technology Innovation
- Best Marketing or Social Media Campaign
- Best New Brand/Brand Extension
- Best New Drink Concept
For more information on last year's awards please click HERE