InnoBev Awards 2020

Events
InnoBev Awards 2020

13th Jan 2020-22nd May 2020

London, United Kingdom

Entry closure 22nd May 2020

ENTRY DEADLINE EXTENDED: In their fourth year, Zenith Global's annual InnoBev Awards are open to entrepreneurs as well as established brands from around the globe. Designed to celebrate and highlight excellence, categories cover innovation, marketing, technology and packaging across all sectors in the soft drinks industry. The winners will be announced at an online awards ceremony on the 30th of June.

Details
Entry criteria
Judges
Sponsorship
Previous winners
2020 Winners
2020 Finalists

Details

Our guide below should provide you with all the information you need about the 2020 InnoBev Awards.

Please note, entries must be received by Monday 18 May 2020.

If you have any queries, please contact us on t +44(0)1225 327900 e awards@zenithglobal.com

Products can be entered into multiple categories.

Why should I enter?

Benefit from leading industry media
Enjoy year-round exposure
Dedicated announcement of your success on our social media platforms
Attract validation for present and potential future investors
Comprehensive communications kit complete with press release, logos to use on packaging, website or email signatures; certificate; and trophy for winners!
Opportunity to have your product displayed at 2020 UK Soft Drinks Conference on 4 September, to an audience of senior industry managers, suppliers, retailers, advisers and trade press.
Presentation of your shortlisted product at an online awards ceremony on 30th June

When is the entry deadline?

Both payment and awards submission needs to be made by Monday 18 May 2020.

How do I enter?

There are two stages to the entry process.

The first stage

Simply click 'enter now'
Fill in your company information on our application form
Fill in your product/campaign name
Select the category/ies you wish you enter in to
Click submit!

The second stage

Once we have received your application and payment, a member of the awards team will be in touch to support you on your submission for the awards.

What is required?

1 short presentation (1 x title slide, 2 x slides of content) per entry made*
At least 1 high-resolution image of your product (or video of your campaign)

*If you are entering either Best Marketing or Social Media Campaign, you qualify for 1 x title slide, 3 x slides of content.

How much does it cost to enter?

You can enter multiple categories or products at a cost of £225 (plus VAT) per entry.

If you enter 3 categories, the 4th entry is free!

How do I pay?

Entries are paid by credit/debit card using the application process on our website.

On receipt of payment, you will be sent a confirmation email. An email with a pdf e-receipt as proof of purchase will follow.

If you are unable to pay by credit/debit card, please contact awards@zenithglobal.com

What happens once I have paid?

Please refer to "How do I enter?" and view 'Stage 2' on this guide.

Where are the awards presented?

The winners will be announced in an online awards ceremony on Tuesday 30th June 2020.

When will the finalists be announced?

Once all judges have submitted their feedback and scores, all points will be counted and verified.

A press release will be released announcing the finalists. All entrants and finalists will be notified by mid June 2020.

How do I contact you?

If you have a query about the awards, please get in touch!

t +44 (0)1225 327900 e awards@zenithglobal.com

Entry criteria

All products entered must have been launched/ created/ rebranded from January 2018 onwards. If you have a product that is not yet in the market, it can still be entered as long as they are in their prototype/packaging stage by the closing date of this awards scheme.

To download the full awards guideline document, click here.

For any questions or queries around the awards, please contact awards@zenithglobal.com

Best Low/No Sugar Drink

Judged on

Innovation of concept
Flavour combinations
Use of sweetening agents and product development
Product differentiation

Best Functional Drink

Judged on

Innovation of concept and product development
Product differentiation
Flavour combinations
Credibility/viability of health claims

Best Premium Drink

Judged on

Innovation of concept and product development
Product differentiation
Brand appeal relevant to target audience

Best in Can

Judged on

Appearance
Innovation of concept
Product/Initiative differentiation
Commercial/market impact

Best in Carton

Judged on

Appearance
Innovation of concept
Product/Initiative differentiation
Commercial/market impact

Best in Glass

Judged on

Appearance
Innovation of concept
Product/Initiative differentiation
Commercial/market impact

Best in PET

Judged on

Appearance
Innovation of concept
Product/Initiative differentiation
Commercial/market impact

Best Packaging/Label Design

Judged on

Innovation of concept
Product/Initiative differentiation
Design/appearance
On pack communication

Best Cap/Closure

Judged on

Value
Functionality
Ease of use
Innovation
Recyclability

Best Marketing/Social Media Campaign

Judged on

Innovation
Conceptulisation
Execution
Responses

Judged in proportion to budget spent, i.e. low-budget o localised campaigns will not be executed to generate as great responses and the execution is evaluated with the budget limitations.

Best Technology Innovation

Judged on

Degree of improvement from previous technology
Degree of innovation from incremental to ground-breaking new concept
Value of benefit in cost saving, efficiency improvement, breadth of application to wider industry.

Best New Brand/Brand Extension

Judged on

Innovation
Functionality
Differentiation
Design/appearance

Best New Drink Concept

Judged on

Innovation
Differentiation
Uniqueness of concept
Value proposition
Presentation of concept

Judges

Claire Nuttall

Managing Director of The Brand Incubator

With over 20 years experience working in high calibre, demanding agency world with many successes working with big blue chip brands, businesses and entrepreneurial start ups.

Claire has a highly sought after mix of instinct, skills and down to earth approaches to innovation. Inspiring, fresh and challenging in her thinking, she adds that bit of a difference when you need it most or you have hit a block that seems impossible to break through. Her approach is entrepreneurial, identifying insights that will make a difference is a speciality, diagnosing where barriers or opportunities lie is another, then identifying, prescribing and implementing effective innovation, commercial strategies and creative/marketing solutions which help clients to accelerate growth and profitability of their business.

From identifying the gap and solution for GSK's now £100m brand Sensodyne Pronamel or partnering the creation of a £19m food brand year 1 Claire delivers growth. Claire writes a monthly Talking Shop for the Food & Drink industry magazine The Grocer and feeds trend insights into LS :N bi-monthly from 2014. She regularly speaks at industry seminars giving talks about innovation, NPD, future trends and the ever changing health agenda. She also co-founded the much talked of Thrive Talk Executive business club who meet bi-monthly to discuss edgy industry issues and challenges involving entrepreneurs, retailers, venture capital and big blue chip marketers and directors.

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Vanessa Walker

Founder of Millennial Brands Consulting Inc

Vanessa Walker founded Millennial Brands Consulting, Inc., and uses her previous experiences, along with those of the other principles, to usher brands from concept to commercialization.

Formed in late 2018, Millennial Brands Consulting has several clients including, Fresh Blends, Tohi Ventures, Niagara Bottling, and Jones Soda Co., of which Walker serves on the Board of Directors. Walker has worked in beverage and retail for 25 years and has a proven track record building strong business infrastructures, turning brands around, and creating brands to attract consumers and develop winning categories at retail.

Prior to founding Millennial Brands Consulting, Walker served as the EVP Sales and Marketing, then EVP Marketing & Innovation for Celsius Holdings Inc. (Nasdaq: CELH). During her time at CELSIUS, she lead the re-development repositioning the brand from calorie burning to a healthy energy for the masses with tagline, “Live Fit”. She lead the creation of a global brand brandmark, setting global standards for the brand working with Asia and EU business partners to create a uniform global brand. Walker reported directly to the CEO of global Celsius Holdings, Inc.

Previous, to 2016, Walker served as EVP Sales and Marketing of La Croix Sparkling Water, National Beverage Corp. (NASDAQ: FIZZ). She visualized the brand’s repositioning creating a revised mission statement for La Croix and began strategically planning the revitalization transitioning the brand and the sparkling water category from a largely on premise category, to an everyday category growing category dollars from $624 million in 2007, to over $2 billion in 2016. Under Walker’s leadership, La Croix grew from a small regional brand into a major national brand, ranking number one in dollar share, then besting Nestle’s Perrier and San Pellegrino and leading the sparkling water segment in growth. A new corporate division was formed to support the rapid La Croix brand growth and Walker, named EVP Sales and Marketing lead the brand for eight years.

Prior to her time at National Beverage Corp., Walker was Director of Marketing, Big Red, VP National Accounts, IN ZONE Brands, and Regional Buyer (foods/beverages), and store manager, Target Stores. A graduate of The Florida State University, Walker received her EMBA in International Business from Mercer University. Most recently, Walker was named to the Zenith Global Beverage Digest judging panel for the inaugural awards, 2018, and to BevNet’s Leaning in to the Most Powerful Women in Beverage (August, 2018).

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Gavin Partington

Director General at British Soft Drinks Association

Gavin Partington is the Director General of the British Soft Drinks Association (BSDA). The BSDA is the collective voice of the British soft drinks industry.

Gavin Partington joined the BSDA as Director General in October 2012. He was previously interim Chief Executive and Director of Communications of the Wine and Spirit Trade Association.
An experienced public relations consultant, he has advised and media trained a wide range of corporate clients. He was previously Director of Communications for the Lawn Tennis Association and telecoms firm Energis. Gavin started his career in journalism, training in regional newspapers before joining ITV as a political correspondent with Tyne Tees TV and Anglia TV. Latterly he was political editor of Good Morning TV (GMTV).

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Geoff Parker

Executive Director - Asia Pacific Regional Group - International Council of Beverage Associations

Geoff Parker is one of the world’s leading beverage association executives.

In 2009 following almost two decades of senior management positions in member-based organisations, government departments and private companies, Geoff took over as Chief Executive Officer of the Australian Beverages Council. Since then he has successfully managed two mergers, significantly raised the Council’s profile with key stakeholders and firmly positioned the organisation as the respected voice of authority for the entire non-alcoholic beverage industry in Australia representing CSDs, bottled water and fruit juice. In 2010 he was elected President of the International Council of Beverages Associations (ICBA) and in 2012 was elected for a consecutive two-year term. During his tenure he was responsible for step-changing the ICBA to position it as the pre-imminent global beverage trade association.Geoff also serves on the Board of the International Council of Bottled Water Associations, and in 2017 was elected as its Vice President. Geoff has been on the Board since 2009. In 2015, Geoff was instrumental in setting up the ICBA’s Asia Pacific Regional Group – the inaugural regional arm of the ICBA and which now serves as the model for other regional beverage groups. Geoff is currently Executive Director of the APAC Group, representing the diverse non-alcoholic beverage industry in the region. Geoff is a Fellow of both the Australian Institute of Management and the Australian Institute of Company Directors. He holds qualifications from the University of Queensland and Cambridge University.

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Alexandre Jobim

President of the Brazilian Association of Soft Drinks and Non-Alcoholic Beverages (ABIR)

Since 2015 Alexandre Kruel Jobim has chaired ABIR - Brazilian Association of Soft Drink and Non-Alcoholic Beverages Industries.

He was a Vice President of ALAIAB - Latin American Alliance of Food and Beverage Industry, and was also a President of ICBA - International Council of Beverage Associations. Alexandre always worked in associations. He was a legal advisor and member of the Board of ABERT, the Brazilian Association of Radio and Television; he was a legal advisor and coordinator of the Legal Committee of ANJ - National Association of Newspapers. He was chairman of the legal committee, chairman of the copyright committee, and also president of AIR - International Broadcasting Association. He was the Vice President of Legal and Government Relations of the RBS Group and former Member of the National Congress Communication Council. Alexandre is a Master of Laws from the University of Texas and Bachelor of Laws from Uniceub in Brazil.

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2020 Finalists

Best Low/No Sugar Drink

Icelandic Glacial Water - Icelandic Glacial Flavored Sparkling Water

Shaka Tea - Shaka Tea

The London Essence Company - The London Essence Company Pomelo & Pink Pepper Tonic Water

The London Essence Company - The London Essence Company Rhubarb & Cardamom Crafted Soda

Virtue Drinks - Virtue Yerba Mate

Best Functional Drink

Get More Vits - Get More Vits

MODe LLC dba ATAQ - ATAQ Plant Based Recovery & Immune Booster Shot

Upbeat Drinks - Upbeat Sparkling Drinks

Virtue Drinks - Virtue Yerba Mate

WellDrinks USA Inc. - qwell Collagen Waters

Best Premium Drink

Abstract Flavour - Abstract Basil Lemonade

Caleño Drinks - Caleño ‘Juniper & Inca Berry’ Non-Alcoholic Spirit

Cannasa - Botanical Rose and Raspberry Lemonade with CBD

Double Dutch Drinks - Double Dutch Drinks

The London Essence Company - The London Essence Company Pomelo & Pink Pepper Tonic Water

The London Essence Company - The London Essence Company Rhubarb & Cardamom Crafted Soda

Best in Can

Lofoten Arctic Water AS - Lofoten Arctic Water

PepsiCo Design & Innovation - MTN DEW A Can Has No Name

PepsiCo Design & Innovation - Pepsi NFL Laces Can

Tohi Ventures LLC - Tohi

Yugen - Yugen Kombucha

Best in Glass

Caleño Drinks - Caleño ‘Juniper & Inca Berry’ Non-Alcoholic Spirit

Cedea Srl - Cedea Mineral water

Icelandic Glacial Water - Icelandic Glacial Natural Spring Water (750ml Glass Bottle)

Shaka Tea - Shaka Tea

VOSS Water - VOSS Water

Best in PET

Highland Spring Group - Highland Spring Eco Bottle

Icelandic Glacial Water - Icelandic Glacial Natural Spring Water (500ml rPET/PET Bottle) – Carbon Neutral & 100% Recyclable

Lewis Road Creamery - Lewis Road Creamery Milk

PepsiCo Design & Innovation - LIFEWTR Series 9 Art of Recycling

Best Packaging/Label Design

Dewdrop, Inc. - Dewdrop Sparkling Functional Beverages

Lofoten Arctic Water AS - Lofoten Arctic Water

PepsiCo Design & Innovation - PEPSI x MOMHANDWORKS - GCR - LTO CAN SET (China)

PepsiCo Design & Innovation - Pepsi NFL Laces Can

Shaka Tea - Shaka Tea

Best Cap/Closure

Incap Europe GmbH - Incap (Infusion Cap)

ISOline EU, Ltd. - ESCALATE responsible energy drink

Kolibri Drinks - Kolibri CBD Non-Alcoholic Cocktails

Best Marketing/Social Media Campaign

Essentia Water, LLC - Essentia Water "It Might As Well Be You"

Highland Spring Group - Highland Spring Eco Bottle launch

Lewis Road Creamery - Lewis Road Creamery S'mores Flavoured Milk

Shaka Tea - Aloha: Founders' Story

Tao Family - Tao Tips social media campaign

Best Technology Innovation

LUQEL - LUQEL Water Station Excellence

MODe LLC dba ATAQ - ATAQ Plant Based Functional Performance Shots

Wayout International AB - Wayout Micro Factories

Best New Brand/Brand Extension

Avo 88 Limited - avocadomilk

Get More Vits - Get More Vits

Lofoten Arctic Water AS - Lofoten Arctic Water

MODe LLC dba ATAQ - ATAQ Plant-Based Functional Nutrition

Yugen - Yugen Kombucha

Best New Drink Concept

Avo 88 Limited - avocadomilk

Biotiful Dairy - Biotiful Dairy Kids Kefir

Lewis Road Creamery - Lewis Road Creamery S'mores Flavoured Milk

MODe LLC dba ATAQ - ATAQ Plant-Based Functional Performance Shots

STRYYK - STRYYK NOT RUM

WellDrinks USA Inc. - qwell Collagen Waters