InnoBev Awards 2024

Events
InnoBev Awards 2024

4th Jan-5th Apr

Entry closure 5th April 2024

Zenith Global's annual InnoBev Awards celebrate excellence and innovation across all sectors of the global soft drinks industry. Open to entrepreneurs and established brands worldwide, entries are invited in 18 categories, covering product, marketing, technology and packaging innovation. The awards will open be open for entries from January 2024 until 5 April 2024. The winners will be announced on 15 May in an awards ceremony online and at the UK Soft Drinks Conference 2024 in London.

Details
Entry criteria
Judges
Sponsorship
2024 Winners
2024 Finalists
2023 Winners
2023 Finalists

Details

Our guide below should provide you with all the information you need about the InnoBev Awards 2024.

The awards will open for entries on 4 January 2024. Please note, all entries must be received by the extended deadline of 5 April 2024.

If you have any queries, please contact us on t +44(0)1225 327900 e awards@zenithglobal.com.

AWARD CATEGORIES

Best Dairy Drink
Best Functional Drink
Best Low/No Sugar Drink
Best Low/No Alcohol Drink
Best Plant-based Drink
Best Premium Drink
Best Sports/Energy Drink
Best Wellness Drink
Best in Can
Best in Carton
Best in Glass
Best in PET
Best Packaging/Label Design
Best Marketing/Social Media Campaign
Best Technology Innovation
Best New Brand
Best Brand Extension
Best New Drink Concept

Products can be entered into multiple categories.

WHY ENTER?

Gain publicity from leading industry media.
Benefit from independent international recognition.
Add credibility with buyers and investors by associating with the best in beverage innovation worldwide.
Attract consumers and build brand awareness, both locally and internationally.
Share the news of your success with a dedicated announcement across our social media platforms.
Receive a comprehensive communications kit complete with a press release, a digital logo package, certificate, and a trophy for winners!
Presentation of your shortlisted product in a special awards ceremony, attended by industry leaders, producers, suppliers and retailers.
Showcase your shortlisted product alongside other exciting innovators at the awards ceremony.

ENTRY COSTS

Early bird entry (ends 16 February): £195 per category (+ VAT if applicable)

Standard entry: £225 per category (+ VAT if applicable)

If you enter 3 categories, the 4th entry is free.

All entries must be received by the extended deadline of close of business on Friday 5 April 2024.

ENTRY PROCESS

There are two stages to the entry process.

1. Simply click 'Enter Now', and select the categories and products you wish to enter and then fill out your personal details.

2. Once we have received your application and payment, a member of the awards team will be in touch to support you on your submission for the awards.

What is required?

A 200-word description of why your product deserves to win
Two high-resolution product images

*For the category 'Best Marketing/Social Media Campaign' you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.

FINALISTS ANNOUNCEMENT

Once all judges have submitted their feedback and scores, all points will be counted and verified.

A press release will be released announcing the finalists. All entrants and finalists will be notified by the end of April.

WINNERS ANNOUNCEMENT

The winners will be announced in an awards ceremony on Wednesday 15 May 2024 during Zenith Global's UK Soft Drinks Conference 2024 in London.

CONTACT

If you have a query about the awards, please get in touch

t +44 (0)1225 327900 e awards@zenithglobal.com

2022 11 09 Zenith Evian Event Picture 578

Entry criteria

All products entered must have been launched/ created/ rebranded from January 2022 onwards.

Products that are not yet in the market can still be entered, as long as they are in their prototype/packaging stage by the closing date of the awards (22 March 2024).

To download the full awards guidelines, click here.

For any questions or queries around the awards, please contact awards@zenithglobal.com

For each category entry, you are required to submit the following only:

a 200-word description of why your product deserves to win in its category
two high-resolution product images (JPEG and PNG files only)

Text should be submitted in a word/text document and images as JPEG or PNG files. Please ensure all entry files clearly identify the category they correspond to.

For the category ‘Best Marketing or Social Media Campaign’ you are invited to send an additional 1-page document to include any video content or imagery relating to the entry.

Below are some ideas and recommendations for what you may wish to include in your 200-word description. For all categories, you may wish to consider including the following:

What: Vision and mission of your product

How: Market gap analysis/product differentiation

Where: Your product is sold, developed, sourced from and why

Why: Your product is the most innovative/exciting product in this category and what makes it stand out

CATEGORIES

Best Dairy Drink

Recognises outstanding innovations in dairy-based beverages, milk-based drinks, yoghurt drinks or other dairy infused beverages. *

Best Functional Drink

Highlights beverages designed to offer specific health or functional benefits that go beyond basic hydration, such as added vitamins, probiotics or other functional ingredients that deliver a unique proposition to consumers. *

Best Low/No Sugar Drink

Celebrates beverages that excel in reducing sugar content or providing a sugar-free alternative.*

Best Low/No Alcohol Drink (no more than 0.5% ABV)

Acknowledges the best non-alcoholic or low-alcohol beverages (no more than 0.5% ABV) which are positioned as a favourable alternative to alcoholic beverages and deliver a unique proposition to consumers. *

Best Plant-based Drink

Recognises excellence in plant-based beverages, including those made from ingredients such as nuts, grains, seeds, or other plant sources, or those that act as a plant-based alternative to animal products. *

Best Premium Drink

Celebrates beverages positioned as premium offerings, often characterised by high-quality ingredients and craftsmanship, unique flavour profiles, or luxury branding/packaging. *

Best Sports/Energy Drink

Recognises beverages formulated to boost energy, hydration or performance during physical activity. This may include energy enhancing ingredients. *

Best Wellness Drink

Focuses on beverages promoting overall wellness, through immune support, stress relied, relaxation or other health-centric benefits. *

*You may wish to highlight flavour combinations, points of differentiation, added value, market impact, packaging design and brand appeal to target audience.

Best in Can, Carton, Glass and PET

Recognises excellence and innovation in packaging design within respective material categories, considering innovation, sustainability and consumer appeal. You may wish to highlight how your product differentiates itself from other products in the same format, as well as the benefits of choosing to package your product in this format. We are looking for innovation of concept, as well as commercial/market impact.

Best Packaging/Label Design

Acknowledges outstanding creativity and effectiveness in beverage packaging and label design, that measurably improve consumer convenience, usability, reduction of waste material and showcase innovative brand design. You may wish to include how the packaging has been utilised, it’s brand appeal relevant to the target audience and how it stands out from competitors in the same categories. The packaging/label design needs to effectively communicate the ingredients and benefits of what is inside.

Best Marketing/Social Media Campaign

Recognises the most impactful and innovative marketing campaigns, activations, promotions, print, digital, or point-of-sale campaigns that entertain, raise awareness or educate, demonstrate originality and promote the brand or specific products. You are welcome to send a one-page document of additional video content and imagery to help illustrate your marketing message.

Best Technology Innovation

Honors innovative technological advancements in the production, formulation, or delivery of beverages. This includes innovations that offer new technologies that save time or money in beverage manufacturing, change the way in which consumers access and consume beverages, improve packaging line efficiency and safety, improve tracking through smart technology, or improve environmental sustainability criteria.

Best New Brand

Celebrates the most promising new beverage brand that has made a significant impact in a short time period, that clearly communicate benefits – from nutrition, health, functionality, or superior refreshment - and have delivered a unique proposition either through innovative ingredients or packaging, environmental sustainability, clean label, or ethical behaviour.

Best Brand Extension

Acknowledges successful brand extensions or line expansions that clearly communicate benefits – from nutrition, health, functionality, or superior refreshment - and have delivered a unique proposition either through innovative ingredients or packaging, environmental sustainability, clean label, or ethical behaviour.

Best New Drink Concept

Recognises innovative and forward-thinking beverage concepts and product differentiation that may challenge traditional norms or introduce entirely new drinking experiences or a new product category to extend consumer choices.

Judges

Gareth Jones

Director of Harness Insights

Gareth Jones, Harness Insights. Gareth is a consultant advising on commercial topics in the Drinks Industry. Gareth has a had a long career in Drinks with global experience.

He has led Nestle’s Tea global business unit, been a Coke and Pepsi bottler, managed Carlsberg’s portfolio of licensed brands, as well as leading Tesco’s Soft Drink, Water, Juices & Hot Beverages category.

More Close

Bill Sipper

Managing Partner of Cascadia Managing Brands

Bill is a food and beverage industry leader who has guided numerous brands from concept to commercialization to category leadership. He held senior positions at leading brands including Evian, Nantucket Nectars, Fresh Samantha/Odwalla, Naked Juice..

...and Clearly Canadian. Bill’s strategic expertise and executional focus helped those brands succeed and can help your brand succeed, too.

Consulting closely with client leaders as they consider a sale or acquisition, Bill has supported several brands through the process. (Naked Juice was sold to Pepsico, Fresh Samantha/Odwalla was sold to Coca Cola, and Nantucket Nectars was sold to Ocean Spray). Bill has significant international experience, and works with clients in Asia, Europe, South America and the Middle East. He draws on this expertise to help international brands establish presence in the US and to help US brands expand internationally.

Through Cascadia, Bill has earned industry respect for helping to build brands like Liquid Death, HINT Water, Zico Coconut Water and many more.

Bill is active in philanthropic causes: He served as president of Robert Kennedy Jr.’s clean water charity, Tear of the Clouds; was an Advisory Board Member to The Walden Woods Project; and served two terms on the Board of Directors of the National Osteoporosis Foundation.

Bill has been featured on Food Network’s “Unwrapped” and in the PBS documentary “The Water Wars.” He has been a featured speaker at Columbia University School of Business, The Bottled Water Congress (Torino, Italy), the Pan Arab Congress on Osteoporosis (Tunisia), and at virtually every major US food and beverage show, including Natural Products Expo, BevNet, Nosh Live and more. His articles have appeared in leading trade publications, and he is frequently quoted in media including The Wall Street Journal, Barron’s and the New York Times.

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Claire Nuttall

Managing Director of The Brand Incubator

With over 20 years experience working in high calibre, demanding agency world with many successes working with big blue chip brands, businesses and entrepreneurial start ups.

Claire has a highly sought after mix of instinct, skills and down to earth approaches to innovation. Inspiring, fresh and challenging in her thinking, she adds that bit of a difference when you need it most or you have hit a block that seems impossible to break through. Her approach is entrepreneurial, identifying insights that will make a difference is a speciality, diagnosing where barriers or opportunities lie is another, then identifying, prescribing and implementing effective innovation, commercial strategies and creative/marketing solutions which help clients to accelerate growth and profitability of their business.

From identifying the gap and solution for GSK's now £100m brand Sensodyne Pronamel or partnering the creation of a £19m food brand year 1 Claire delivers growth. Claire writes a monthly Talking Shop for the Food & Drink industry magazine The Grocer and feeds trend insights into LS :N bi-monthly from 2014. She regularly speaks at industry seminars giving talks about innovation, NPD, future trends and the ever changing health agenda. She also co-founded the much talked of Thrive Talk Executive business club who meet bi-monthly to discuss edgy industry issues and challenges involving entrepreneurs, retailers, venture capital and big blue chip marketers and directors.

More Close

Duane Stanford

Editor and Publisher of Beverage Digest

Duane Stanford is Editor & Publisher of Beverage Digest, a U.S.-based business newsletter covering the drinks industry. He has written extensively about the global food and beverage sectors since 2006.

Before taking over and later acquiring Beverage Digest, Duane spent 23 years at the Atlanta Journal-Constitution and Bloomberg writing breaking news, investigations, and magazine features. While at Bloomberg’s Atlanta bureau, Duane was a regular contributor to Businessweek magazine and Bloomberg television and radio.

Duane regularly appears on radio and television and in print as an expert commentator on global beverage trends and developments.

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Tim Brett

Former President of the European Soft Drinks Association

Tim Brett is the Former President of the European Soft Drinks Association and Former President of The Coca-Cola Company's Western Europe business unit.

He was previously responsible for The Coca-Cola Company’s operations throughout Japan.

Brett joined The Coca-Cola Company in 1997 in the marketing function in Romania. In 1999, he joined one of Coca-Cola’s largest bottlers -- Coca-Cola Hellenic – in the Czech Republic with responsibility for commercial strategy. Tim was appointed General Manager of The Coca-Cola Company in the Czech Republic in 2001. He moved to Warsaw, Poland in 2003 to lead the company’s business in Poland and the Baltic States. In 2006, he moved to Vienna and was named President of the Alpine business unit which included Austria, Switzerland and Slovenia. This business unit was later expanded to include Hungary, Croatia, Serbia, Bosnia, FYROM and Montenegro.

Brett moved to Coca-Cola Japan in March 2011 as Executive Vice President with responsibility for franchise operations and commercial leadership.

Before joining The Coca-Cola Company, Brett held marketing positions in the UK for United Distillers, The Guinness Group and Walkers Snack Foods, Frito-Lay. Brett holds an M.A. degree in History from The University of St. Andrews in the United Kingdom.

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Vanessa Walker

President of NEW YOU Brands

Vanessa Walker is President of NEW YOU Brands where she utilises her expertise in turnarounds and scaling brands to increase valuation. In 2018, Vanessa was named in BevNet's 31 Most Powerful Women in the Beverage Industry.

A division of direct-to-consumer wellness company, Great HealthWorks (GHW), NEW YOU has transitioned from a publication to a .com, and is home to the popular NEW YOU Beauty Awards, for the best in the business, seven years running.

Vanessa is also Chief Strategy Officer of Great HealthWorks, and makers of joint health supplement, Omega XL. In addition, she advises several beverage brands today including 100 Coconuts and United Sodas of America, and formerly served on the board of publicly traded, Jones Soda Co.

Prior to joining client (GHW) full time, she Founded Millennial Brands Consulting, a beverage focused firm specializing in the strategy and commercialization of early stage beverages.

Recently as EVP Sales and Marketing, and Global Marketing, Product Development of CELSIUS (NASDAQ: CELH), (January 2016 - October 2018), she worked to turnaround brand’s position, building the foundation for the tremendous success and growth it has achieved for the past few years. In her role, she broadened the appeal from former calorie burning supplement by rebranding and repositioning CELSIUS creating today’s global C brand mark and tagline “Live Fit”. She and team dubbed the phrase "Performance Energy", now recognized by Nielsen and used throughout the industry to denote a highly caffeinated, fitness or pre-workout, sub-segment of the Energy Drink category. Line extensions and packaging strategies included powder, natural and increased caffeine in 16oz were designed to expand brand franchise and revenue streams.

Prior, she reimagined a new future for then regional brand, La Croix Sparkling Water (NASDAQ: FIZZ). Through her category knowledge and leadership as EVP Sales/Marketing (2008-2016), she lead the brand to become the #1 national sparkling water total US. La Croix’s success revolutionized the sparkling water category to a become a mainstream alternative to artificial diet sodas as it grew from $620+m in ’08 to over $3.5B in 2019.

Throughout her career, she drew on her former experiences as Regional Beverage / Snack buyer at Target Stores, and as store executive, to forge new futures for the consumable brands she managed. She also served as Director of Marketing for soda brand, Big Red, and the VP National Accounts for kid's beverage startup, IN ZONE Brands, (now Good to Grow), winning early on with Kid's Zone merchandising concepts in C-stores and the Mass Channel. She resides in South FL today.

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2024 Finalists

The finalists for the 2024 InnoBev Awards have been published today. The winners will be announced on Wednesday 15 May in an awards ceremony during the 2024 UK Soft Drinks Conference in London.

Organised by the food and drink experts Zenith Global, the InnoBev Awards celebrate excellence and innovation across all sectors of the global soft drinks industry. In its 8th year, 182 award entries were reviewed by the eminent panel of independent judges to select this year’s finalists and winners:

Best Dairy Drink

Inner Mongolia Yili Industrial Group Co.,Ltd - Yili Guliduo Coconut Oat Milk
Mengniu - Mengniu Just Pure yogurt with yellow peach and oat
Mengniu - Mengniu SHINY MEADOW Fresh Milk
Multiple Marketing Limited - SIRCO®: A new functional health yogurt shot drink with Fruitflow®

Best Functional Drink

FHIRST Ltd. - FHIRST Living Soda
Multiple Marketing Limited - SIRCO®: A new functional health yogurt shot drink with Fruitflow®
Nirvana Water Sciences - Nirvana Super Seltzer
PepsiCo - Adrenaline Redesign
The Pickle Juice Company - Pickle Juice®

Best Low/No Sugar Drink

Candy Can - Candy Can
FHIRST Ltd. - FHIRST Living Soda
Herbel Crest LTD (King of Kefir) - King of Kefir Organic Cucumber Mint & Thyme 330ml
Inner Mongolia Yili Industrial Group Co.,Ltd - Inikin freshly brewed tea
MUSE ORGANIC, LLC - MyMuse Inspired Sodas

Best Low/No Alcohol Drink

Ghia - Original Apéritif
Happi Co - Happi
Illicit Elixirs - Illicit Elixirs
HOP WTR - HOP WTR
The Social Drinks Company Ltd - SENTIA Spirits

Best Plant-based Drink

Happi Co – Happi Nightcap
PREPARADOS & INSTANTANEOS APPYOGURT, LDA - Yogoody, 123YOG Vegan Range
Inner Mongolia Yili Industrial Group Co., Ltd - Plant Selected Chocolate-flavoured Soy Milk

Best Premium Drink

BODYARMOR Sports Nutrition - BODYARMOR Zero Sugar
Clearly Canadian - Clearly Essence
IDS Borjomi Georgia - Lemonades by Borjomi
Mengniu - Mengniu SHINY MEADOW 4.0 Jersey Fresh Milk
Mengniu - Mengniu SHINY MEADOW 4.0 Fresh Milk

Best Sports/Energy Drink

BODYARMOR Sports Nutrition - BODYARMOR Flash I.V.
Boost Drinks - Boost Drinks Sport Raspberry & Mango Limited Edition
Goat Drinks Ltd - Goat Drinks
Nirvana Water Sciences - Nirvana Super Seltzer
PepsiCo - Adrenaline Redesign

Best Wellness Drink

Hip Pop - Hip Pop Living Soda
Mengniu - Mengniu SHINY MEADOW A2 β-Casein Fresh Milk
Multiple Marketing Limited - SIRCO®: A new functional health yogurt shot drink with Fruitflow®
The Pickle Juice Company - Pickle Juice®
The Social Drinks Company Ltd - SENTIA Spirits

Best in Can

Belvoir Farm - New-to-Cans range
Candy Can - Candy Can
Clearly Canadian - Clearly Canadian Original Cans
Huel - Daily A-Z Vitamins
PepsiCo - Pepsi Global Redesign

Best in Carton

RISE Brewing Co. - RISE Brewing Co. Barista Oat Milk
Mengniu - Mengniu SHINY MEADOW Connoisseur Fresh Milk

Best in Glass

Clearly Canadian - Clearly Canadian Essence
Clearly Canadian - Clearly Canadian Sparkling Water

Best in PET

Gentlebrand Srl - YOKO
PepsiCo - Pepsi Global Redesign
Yes! Definitely - YES! DEFINITELY PET/rPET WATER BOTTLE

Best Packaging/Label Design

Alzamora Carton Packaging - BotCub Collar
BODYARMOR Sports Nutrition - BODYARMOR Flash I.V. Hydration Boosters
Gentlebrand Srl - QminC
IDS Borjomi Georgia - Lemonades by Borjomi
PepsiCo - Pepsi Global Redesign
PepsiCo - Pepsi S'mores Collection

Best Marketing/Social Media Campaign

ASCO Foods Ltd - Mogu Mogu
IDS Borjomi Georgia - Lemonades by Borjomi
MJF Beverage Partnership - A Sip of Sri Lanka'. Dilmah Ceylon Iced Tea Social Media Campaign 2024
MUSE ORGANIC, LLC - MyMuse Inspired Sodas
West Ham United - WOW Hydrate x West Ham United

Best Technology Innovation

Inner Mongolia Yili Industrial Group Co., Ltd - Inikin freshly brewed tea
Mengniu – Mengniu YoyiC Live Culture Beverage Eco-friendly bottle
SmartSkin Technologies - Predictive Monitoring Solutions

Best New Brand

ASCO Foods Ltd - Mogu Mogu
FHIRST Ltd. - FHIRST Living Soda
Happi Co – Happi
Illicit Elixirs - Illicit Elixirs
Sneak Energy Ltd - The Launch of 500ml Can

Best Brand Extension

BODYARMOR Sports Nutrition - BODYARMOR Flash I.V.
Capri-Sun AG - Capri-Sun Zero
IDS Borjomi Georgia - Lemonades by Borjomi
Nirvana Water Sciences - Nirvana Super Seltzer
RISE Brewing Co. - RISE Brewing Co. Shelf-Stable 7:1 Concentrate 1 Gallon Cold Brew BIB

Best New Drink Concept

FHIRST Ltd. - FHIRST Living Soda
Hip Pop - Hip Pop Living Soda
Illicit Elixirs - Illicit Elixirs
Rarebird Inc - Rarebird Px Coffee
The Social Drinks Company Ltd - SENTIA Spirits

2023 Finalists

The finalists for the 2023 InnoBev Awards have been published today. The winners will be announced on Tuesday 16 May in an awards ceremony during the 2023 UK Soft Drinks Conference in London.

Organised by the food and drink experts Zenith Global, the InnoBev Awards celebrate excellence and innovation across all sectors of the global soft drinks industry. In its 7th year, 144 award entries were reviewed by the eminent panel of independent judges to select this year’s finalists and winners.

Supporting the 2023 awards are category sponsors Saniton Plastic and Salomons & Partners.

The Finalists

Best Low/No Sugar Drink

• AQUA Carpatica – Sparkling Flavoured Natural Mineral Water
• Candy Can – Sparkling zero sugar candy drinks
• Nix & Kix – Nix & Kix
• Princes Limited – Princes Skinny Mixers
• VIT HIT UK Ltd – VIT HIT Kids

Best Functional Drink
• Beliv – Big Easy Probiotic Juice Shots
• Nirvana Water Sciences – Nirvana Super Water
• Buzzed Energy – Buzzed Energy
• The Pickle Juice Company – 2.5oz Extra Strength Chilli Lime Pickle Juice Shot
• TRIP – TRIP Lightly Sparkling CBD Infused Drinks

Best Dairy Drink
• Hunt and Brew – Australia Cold Brew Coffee
• Inner Mongolia Yili Industrial Group Co., Ltd – Changyi 100% Lactobacillus Drink

Best Energy Drink
• Beliv – OCA: Plant-Based Energy Drink
• Boost Drinks – Juic’d
• Goat Drinks Ltd – Horny Goat/Funky Goat
• PepsiCo Design & Innovation – MTN DEW ENERGY BAJA BLAST
• Buzzed Energy – Buzzed Energy

Best Premium Drink
• Bax Botanics – Bax Botanics Zingy Lemon Verbena & Tonic
• Beliv –Güitig: Naturally Carbonated Volcanic Water
• Bundaberg Brewed Drinks – Bundaberg Brewed Drinks Ginger Beer
• Pals – Pals Zero Alcohol Peach, Passionfruit & Soda
• Punchy Drinks Ltd – Punchy Drinks

Best Low/No Alcohol Drink sponsored by Salomons & Partners
• Copenhagen Sparkling Tea Company – LYSEGRØN
• Juicy River – Bolle Oro
• Lifted Drinks Ltd – Lifted High Protein Alcohol Free Beer
• Pals – Pals Zero Alcohol Peach, Passionfruit and Soda
• Sobah Beverages – Sobah Beverages

Best in Can
• Crown Bevcan EMEA – Chu Lo Drinks
• Jimmy’s Iced Coffee Limited – Jimmy’s Iced Coffee - Caramel Bottle/Can 275ml
• PepsiCo Design & Innovation – Pepsi Black x DIGITAL SHFW 2023
• Radnor Hills – Heartease Farm Traditional Lemonade
• RISE Brewing Co. – RISE Brewing Co. Salted Caramel Oat Milk Nitro Cold Brew Latte

Best in Carton
• HUMANITEA COMPANY, INC - HUMANITEA
• Inner Mongolia Yili Industrial Group Ltd – Ambrosial low-ink eco-friendly packaging
• VIT HIT UK Ltd – VIT HIT Kids

Best in Glass
• AQUA Carpatica – Still Water
• Beliv – Big Easy Kombucha
• Juicy River – Bolle Oro
• TYROL WATER (Gorlink AG)– TYROL WATER

Best in PET
• Berry Global – NEUE Water 100% rPET Bottle
• Hunt and Brew – Hunt and Brew Cold Brew Coffee
• PepsiCo Design & Innovation – Pepsi Label-free Multipack
• Saniton Plastic – Saniton’s Interlocking Bottle

Best Packaging/Label Design
• Candy Can – Sparkling zero sugar candy drinks
• Inner Mongolia Yili Industrial Group Co Ltd – Ambrosial low-ink eco-friendly packaging
• Jimmy’s Iced Coffee – Jimmy’s Iced Coffee - Caramel Bottle/Can 275ml
• NEUE Water – NEUE Water
• PepsiCo Design & Innovation – Gatorade x Serena Gx Bottle
• Punchy Drinks Ltd – Punchy Drinks

Best Marketing/Social Media Campaign
• Candy Can – Sparkling zero sugar candy drinks
• Capri-Sun – Capri-Sun AR Filter Activation
• Capri-Sun – Capri-Sun Tik-Tok
• Hunt and Brew – Hunt and Brew Always Hunting (for coffee)
• PepsiCo Design & Innovation – Pepsi Max x Eintracht Frankfurt collaboration

Best Technology Innovation
• Nirvana Water Sciences – Nirvana Super Water
• Saniton Plastic – Saniton’s Interlocking Bottle

Best New Brand
• Candy Can – Sparkling zero sugar candy drinks
• Cut Above Spirits – Cut Above Spirits
• Goat Drinks Ltd – Horny Goat/Funky Goat
• Nirvana Water Sciences – Nirvana Super Water
• Buzzed Energy – Buzzed Energy

Best Brand Extension
• AQUA Carpatica – Sparkling Flavoured Natural Mineral Water
• Beverage Partners International Ltd – Dilmah Ceylon Iced Tea
• Capri-Sun – Capri-Sun Syrup
• Nirvana Water Sciences – Nirvana Super Water
• VIT HIT UK Ltd – VIT HIT Kids

Best New Drink Concept sponsored by Saniton Plastic
• Beliv – Mighty POP: Pre, Pro & Postbiotic Soda
• Candy Can – Sparkling zero sugar candy drinks
• Karma Drinks – Karma Drinks Organically and Ethically Sourced, premium post-mix
• Nirvana Water Sciences – Nirvana Super Water
• PepsiCo Design & Innovation – Nitro Pepsi
• Buzzed Energy – Buzzed Energy

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