Adam has had a 20-year FMCG career (Mars Wrigley, Britvic, Arla) predominantly spanning category and commercial roles. The majority of this time has been spent working within the soft drinks category, across multiple sales channels. For the last two years and half years, Adam has been Head of Drinks at Arla, responsible for its portfolio of Milk Based Beverages (covering flavoured milk and protein categories, but most significantly Starbucks Iced Coffee RTD’s)

Since then, Simon has spearheaded the brand’s growth, and Boost are now the 3rd largest Energy Stimulation brand within the UK independent convenience channel. His vision for the brand, to “energise everybody in every way”, fosters an aspirational mentality, and Boost has now expanded into 4 soft drink sub-categories – Energy Stimulation, Sport, Protein, and most recently Iced Coffee. Simon’s ambitious plans for the company show no signs of slowing in 2021. In addition to acquiring the sales and distribution rights for the Hall & Woodhouse owned Rio brand, the company is gearing up to accelerate its presence in overseas markets, already establishing in many geographies including the Middle East, Africa and Scandinavia. Simon will also be leading Boost’s 20th birthday celebrations. Boost has remained exclusive to the independent sector, and the 20th Birthday celebrations will focus on thanking the partners and customers who have supported the brand’s journey thus far. Simon lives in his hometown of Leeds with his wife Ali and their three daughters.

UA92 is a new University Academy based in Trafford, Greater Manchester and is a joint venture between Lancaster University and the Class of 92. The aim of UA92 is to make higher education accessible to all and work in partnership with business to ensure our students are fully equipped to make a difference in the career they choose. Until December 2020 Marnie was Group Chief Executive for Nichols PLC, the home of Vimto. She joined the company in 2012 as Managing Director of the UK Soft Drinks Division and was appointed as CEO in May 2013. Marnie previously held senior roles at Refresco and Macaw Soft Drinks. Marnie also held the Chair for the CBI in the North West for 3 years as well as being an Advisor to the Board of International Trade. Marnie was awarded an OBE in the Queen’s Birthday Honours in 2018 in recognition of her contributions to International Trade business in the North West.

Working closely with British Soft Drinks Association (BSDA) members, he has coordinated the Association’s work on deposit return schemes and has been directly involved in the policy processes in Scotland and across the rest of the UK. The BSDA represents UK producers of soft drinks, including carbonated drinks, still and dilutable drinks, fruit juices and bottled water as well as franchisors, importers and suppliers to the industry. As the collective voice of the UK soft drinks industry, BSDA provides a common industry view on the legal, technical and social issues concerning soft drinks to the media and political audiences.

This includes setting global minimum standards of execution, governance oversight and supporting the ESG committee together with communicating and engaging with internal and external stakeholders to generate a transparent understanding of Britvic Plc’s progress & challenges. With over 20 years FMCG experience, including 18 years with Diageo, Sarah's cross functional career spans sustainable business, investor relations, financial management, marketing and innovation. Sarah has a business degree from Oxford Brookes University, is a qualified management accountant and Chartered Tax Adviser.

Craig has also launched CELTIC SOUL Non-Alc Dark Spirit and Maria & Craig’s CBD Botanical Spirit.

During his career he has been fortunate to live and work in many different places, from Singapore to Salt Lake City, but he is very pleased today to lead CCEP in GB. An exciting opportunity, but one that’s come at a challenging time and in a changing world. From day one his focus has been helping the business navigate Brexit and the repercussions of Covid-19 without losing sight of their need to operate more sustainably and with the interest of their people and communities front and centre.

For the last 7 years she has been at Devon-based Crediton Dairy, the home of Arctic Coffee and Moo Milk, where she currently heads up the Marketing and Category Insight team. Abigail lives in her home city of Cardiff with her husband and cockapoo Barney and being true to her Welsh roots loves nothing more than watching a good game of rugby, especially at the Principality stadium.

Alex heads up Genie’s sales and marketing efforts as he and the team work on turning Genie Drinks into a household name. The inspiration for Genie came when Alex and his co-founder Bill were in a pub garden. Not wanting to drink alcohol or traditional soft drinks, they wished for a range of delicious and healthy adult soft drinks. Since that moment in 2017, Genie has grown rapidly and their award-winning drinks, including the UK’s first range of Live Sodas, are now sold in leading retailers, gorgeous cafes, pubs, restaurants, hotels and of course online across the UK and beyond.

A creative and disruptive marketeer, for the last six years Neal has been the driving force behind Grenade’s unique personality and brand tone, leading to the company’s acquisition by Mondelēz International – one of the world’s largest snacking companies – earlier this year. Passionate about health, fitness and growing trends within FMCG, Neal is keen to build on the ever-increasing role that functional foods and drinks have to play in a post-Covid world, and how to reach growing audiences with informative, engaging and memorable communications.

The inspiration came from a petrol station stop whilst on a road trip around Oz. In his mind, he knew he had to head back to the UK at some point and wanted to bring the Iced Coffee experience with him. Jim now runs Jimmy’s Iced Coffee which is based in Bournemouth, England. He started the business with his sister and they now lead a team of over 20 crew, have 6 products and counting and do some great stuff helping the younger generation become inspired to do awesome things. They make awesome products, donate 1% of profits to charity through their Keep Your Chin Up programme and love a damn fine road trip.

He has a passion for helping clients understand Shopper/Consumer behaviour and is looking forward to helping explore the post-covid world with you all.

MOJU has grown from a home-made cold-pressed juice sold at local markets and music festivals, into one of the fastest growing beverage brands in the UK, having established a new category in grocery retail with their functional shots. Rich is a huge believer in the power of collaboration to bring big ideas to life, that have the potential to help drive positive societal change. He was named a Young Gun in the startups.co.uk awards in 2018 and is a UK steering committee member of 1% for the Planet, a community of businesses that donate 1% of their annual sales to environmental impact causes.

Over twenty-five years she has developed her career in different marketing and sales roles and for different food and drink categories including confectionery and dairy. Portfolio and brand innovation have featured strongly, including the launches of NESCAFE Azera in 2012 and recently the launch of Starbucks Consumer Packaged Goods ranges into retail. Jane has lived and worked internationally, having recently led the coffee business in the Czech & Slovak Republics in Central and Eastern Europe. Alongside her passion for enjoying good coffee, she makes time to swim, practice pilates and support the creative arts.

Living life by the Aussie Boys Naturally Brave mantra, NEXBA is delivering impact via Naturally Sugar Free product innovation, which is focused on reducing sugar & artificial consumption from the worlds diet. As Co-CEO, Troy oversees the global expansion strategy, infusing his passion for innovation and hard work ethos to see NEXBA take their Naturally Sugar Free movement beyond Australia. In 2017, Troy was named on the Forbes Asia list of top 30 under 30 entrepreneurs. In 2018 and the previous 3 years, Troy has made Smart Company’s Hot 30 Under 30 list of Australian entrepreneurs alongside Drew Bilbe. NEXBA was also named the Australian Telstra Micro Business of the Year in 2015 and in 2019 NEXBA was the inaugural recipient of the Telstra Business Alumni Achievement award. In 2019 Troy was humbled and honored to be appointed to the Reserve Bank of Australia’s Small Business Finance Advisory Panel.

Today Dave supports NEXBA – Australia’s leading Naturally Sugar Free & Kombucha brand - as General Manager for Europe and also supports a number of brands and across the premium spirits category. Dave’s experience includes : founder of ‘Pure Wild Spirits’ and ‘Freya Birch Spirit’; a sustainable alcoholic spirit distilled from wild tree sap; founder of ‘Next Big Thing Network’; a brand development and support network for food and drinks entrepreneurs; founder and MD of ‘Feel Good Drinks’; innovative healthy soft drinks brand founded in 2001, sold to Nichols Plc in 2015; President of industry body ‘British Soft Drinks Association’; and various senior marketing roles at ‘CCE UK’ and ‘Britvic Soft Drinks’. 52 years old, a Bolton boy, London based, with long term partner Sam, 2 boys, Arthur (19), Spike (17). Lifelong Bolton Wanderers fan (sigh), keen cyclist & part-time kick-boxer (black belt).

He previously headed PepsiCo’s business in Russia, Ukraine and CIS (The Commonwealth of Independent States) for two years and prior to that, spent three years as president, PepsiCo Russia. He previously held senior leadership roles at Wimm-Bill-Dann, running both their beverage and dairy businesses. Prior to joining PepsiCo, Popovici held several general management positions with the Coca-Cola system in Eastern Europe. Silviu has extensive experience in a number of areas, including sales, marketing, operations and general management, with global companies: Bristol-Myers Squibb and Coca-Cola HBC in Romania, Russia, and Ukraine. Silviu holds a Bachelor in Physics and an MBA from the London Business School. He also completed the Advanced Management Program at the Harvard Business School.

As Marketing Director, Hannah leads the delivery of transformational growth of the full brand portfolio, managing brand teams, consumer insights and the businesses internal digital agency. She is jointly responsible for the creation and execution of business revenue growth plans and is a key member of the SBFE Marketing community, forging relationships to drive collaboration, engagement and efficiency. Hannah joined SBF GB&I from GSK following the acquisition, developing her career through both the Marketing and Sales functions. Hannah worked on many brands during her time with GSK, progressing to the role of Ribena Marketing Director, also delivering the re-launch of Orangina. She then went onto leading the Out of Home team across Sales and Commercial Marketing, successfully developing this channel within the business. Prior to joining GSK in 2007 Hannah worked at Johnson & Johnson in various Marketing roles in health and beauty. Besides her passion to lead change and build high-performing teams, Hannah thrives off the great outdoors. Walking or cycling with her two young sons; Arthur and George, is where you’ll catch her at the weekend. Or tackling one of the three big ‘R’s’; renovating, rowing or rugby!

The multi-award-winning brand Virtue, create clean energy drinks which are all-natural, with zero sugar or calories. Virtue has two ranges available globally, Virtue Clean Energy and Virtue Yerba Mate, exporting to leading retailers in 30 countries.