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Global Sports Drinks Report 2008
Zenith Global's second edition of the Global Sports Drinks reports provides comprehensive insight and analysis on the main developments and trends in this dynamic sector.
Report overview
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Global sports drinks market achieved 5.9% volume and 1.1% value growth in 2007
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Global per capita consumption reached 1.7 litres in 2007
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East Europe was the fastest-growing region in 2007
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Growing popularity of sports waters
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Dominance of a small number of global sports drink brands
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Market growth momentum being maintained by consumer interest in health and wellness
Background and report description
Zenith Global's second edition of the Global Sports Drinks reports provides comprehensive insight and analysis on the main developments and trends in this dynamic sector.
The Sports Drinks 2008 Report is divided into eight main sections, a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 59 countries plus others, across 11 years (6 years historic; 5 year forecast).
The report covers:
- Full market commentary on developments and trends at global and regional levels
- Chronology of market developments by region, 2007/08
- Global and regional analysis of volume, value, growth, consumption per person, expenditure per person and country rankings
- Comprehensive forecasts to 2012