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New Zealand Water Cooler Report 2014
Providing the most comprehensive analysis of both the bottled and point of use water cooler markets, offering great value for money. The report sets out market and segment totals, alongside detailed rankings and profiles of New Zealand’s leading industry operators, providing the only report available on water cooler market trends in the region.
Report overview
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Provides the most comprehensive report available of both the bottled water cooler and point of use cooler markets in New Zealand.
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Tracks industry developments, opportunities, challenges and future trends to support business planning.
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Detailed company profiles to help you understand more about your competitors.
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With over 20 years’ experience in research and consultancy to the water cooler industry Zenith offers unrivalled insight and expertise.
Background and report description
The New Zealand water cooler market stood at 53,850 units, a 1.5% decline from 2012. Natural disasters and warmer-than-usual weather have driven bottled water sales, and likely explain the overall in water sales across all sizes in 2013, as well as the decline experienced in bulk water in 2012.
The New Zealand BWC and POU markets are dominated by two ‘dual service providers’, Just Water International and Big Blue. JWI holds 70% of the market and with Big Blue, these two companies account for nearly 90% of the market, in terms of units. The remaining 10% of the cooler market is highly fragmented.
What this report covers
- Bottled water cooler market analysis: market trends and developments of the bottled water coolers industry covering number of installed units, water volume consumed through coolers, revenue indicators addressing unit rental income and bulk water sales, water types, packaging trends, throughput, service and maintenance, machine types, outlets, leading companies and brands, regulatory environment, contract lengths and cancellation rates.
- Point of use market analysis: market trends and developments of the point of use coolers industry covering the number of installed units, replacement rate, outlets, machine types, rented vs sold units, maintenance, revenue indicators addressing unit rental income and revenue from sold units, leading companies.
- Forecasts to 2018: total bottled water market volume and per capita consumption, total installed units of bottled and point of use coolers, units per thousand people, total water sales and per capita consumption through bottled coolers, % change.
- 5 company profiles: full analysis of New Zealand’s leading operators including company structure, sales volume, unit placements, marketing and commentary.
Market data provided in this report
Total bottled water and water cooler market
- Total bottled water market volume, 2011-13
- Per capita consumption of bottled water, 2011-13
- Small packed water market volume, 2011-13
- Per capita consumption of small packaged water, 2011-13
- Total water cooler units, 2011-13
Bottled water coolers
- Total bottled cooler units, 2011-13
- Bottled cooler units per thousand people, 2011-13
- Bottled water cooler volume, 2011-13
- Per capita consumption of bottled cooler water, 2011-13
- Throughput per cooler, 2012-13
- Cancellation rates, 2012-13
- Distribution by outlet (unit % share) 2013
- Machine types (unit % share), 2013 Water types (volume % share), 2013
- Packaging types (volume % share), 2013
- Rented vs sold units (% share), 2013
- Average monthly rental, 2012-13
- Average bottle price, 2012-13
- Annual revenue from rental, 2012-13
- Annual revenue from water sales, 2012-13
- Leading national bottled water cooler companies (units), 2011-13
- Leading national bottled water cooler companies (water volume), 2011-13
- Leading national bottled water cooler brands (water volume), 2011-13
Point of use coolers
- Total point of use cooler units, 2011-13
- Point of use cooler units per thousand people, 2011-13
- Point of use share of total cooler units, 2011-13
- Point of use cooler conversion rate, 2013
- Distribution by outlet (unit % share), 2013<
- Machine types (unit % share), 2013 Rented vs sold units (unit % share), 2013
- Average monthly rental, 2012-13
- Annual rental revenue, 2012-13
- Average sales price per unit, 2012-13
- Annual revenue from sold units, 2012-13
- Leading national point of use companies, 2011-13
Market forecast
- Total bottled water market volume, 2014-18
- Per capita consumption of bottled water, 2014-18
- Small packaged water volume, 2014-18
- Per capita consumption of small packaged water, 2014-18
- Total bottled cooler units, 2014-18
- Bottled cooler units per thousand people, 2014-18
- Bottled water cooler volume, 2014-18
- Per capita consumption of bottled water cooler, 2014-18
- Total point of use cooler units, 2014-18
- Point of use units per thousand people, 2014-18
- Total cooler units, 2014-18
- Point of use share of total cooler units, 2014-18