The UK market for flavoured and functional waters grew faster than for plain water in 2022, according to the latest UK Water Drinks Market Reports from industry experts Zenith Global Commercial. Total flavoured and functional water consumption rose 16% to 530 million litres, 6% above the pre-pandemic peak of 2018. Sales value rebounded 25% to over £600 million.

In the most comprehensive report available on the combined flavoured, functional and juicy water sectors, Zenith Global’s UK Water Plus Report investigates all significant factors shaping the industry. Building on more than 30 years of experience specialising in the water drinks industry, the report covers production, imports, channel distribution, segment dynamics, consumer trends and leading company and brand volume sales.