13 innovation trends for energy drinks
A new report on Energy Drinks Innovation from specialist food and drink consultancy Zenith International has highlighted 13 key trends for new product launches worldwide since 2012 (see chart 1).
The 90 in-depth brand profiles, which contain product images as well as detailed information such as launch dates, packaging type and size, pricing, ingredients, variants and marketing, are categorised under 9 headings (see chart 2).
“Energy drinks remain one of the most dynamic soft drinks segments, with hundreds of new products being introduced in the past three years,” commented Zenith Chairman Richard Hall.
“Consumers are being offered an ever wider selection. Some have new functional claims such as memory and metabolic enhancement. Some are targeting new age groups such as older audiences or new occasions such as breakfast. Some are aiming to be more natural or healthy. Others are even more adventurous, such as a fruit and mint flavour or a glow in the dark bottle.
“This report is designed to provide the ultimate guide to ground breaking new products as a benchmark for anyone seeking to lead the way for future innovation,” he concluded.
The Zenith report also focuses on:
15 ingredients – antioxidants, B vitamins, caffeine, ginkgo biloba, ginseng, glucuronolactone, green tea, guarana, L-carnitine, L-theanine, milk thistle, sugar, sweeteners, taurine, yerba mate.
7 regions – Africa, Asia Pacific, Australasia, Europe, Latin America, Middle East, North America.
The Zenith Report on Energy Drink Innovation contains full profiles on 90 brands launched in 2012-14 across 7 regions in 9 categories, 15 ingredient types and 13 innovation trends. Contact Zenith International on +44 (0)1225 327900 or e-mail email@example.com.
Notes for Editors
Two charts are attached for publication.
For further information, please contact:
Richard Hall or Nick Crossland, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901