4 innovation themes for bottled water packaging
A new report on Bottled Water Packaging Innovation from specialist food and drink consultancy Zenith International has highlighted 4 key themes driving new product development worldwide (see chart 1).
Over 70 in-depth product profiles, which contain images as well as a detailed product overview, description of the innovation and current use in the market, are categorised under 8 headings (see chart 2).
“Continuous cost reduction has been a primary focus for many recent innovations in bottled water packaging,” commented Zenith Chairman Richard Hall. “These stretch right through production to storage and transport, but are particularly apparent in bottle lightweighting, less material for caps and labels, plus new ideas for multipacks.
“Reducing environmental impact has been the second main driver, extending from relentless scrutiny of material usage to new plant-based plastics and recycle-friendly adhesives.
“The most visible changes, though, are often striking aesthetic and niche benefit initiatives to differentiate products on the shelf and attract new customers.
“This report offers a comprehensive overview of current trends and the latest in new product development for anyone looking to offer innovative packaging and added value to consumers,” he concluded.
The Zenith Report on Bottled Water Packaging Innovation contains over 100 pages with full profiles on 70 products from around the world across 8 categories. Contact Zenith International on +44 (0)1225 327900 or e-mail email@example.com.
Notes for Editors:
Two charts are attached for publication.
For further information, please contact:
Richard Hall or Nick Crossland, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901