7 Innovation trends for yogurt
A new report on Yogurt Innovation from leading food and drink industry consultancy Zenith International identifies 7 key themes guiding global new product development - reduced/low/no fat, reduced/low/no sugar, child-oriented, gender specific, indulgence, probiotic and protein-rich.
“These 7 are the main trends driving most product development and innovation worldwide,” commented Zenith Chairman Richard Hall.
“Yogurt has been a highly innovative category over the past decade, catering for an increasing range of consumers and consumption occasions. The market has diversified substantially, with particular growth in Greek yogurt, yogurt drinks and now savory yogurts.”
Over 80 brand profiles are provided, offering product images as well as detailed information such as launch date, packaging type and size, pricing, ingredients, variants and channels.
“Our new report is a valuable guide to anyone already in or considering entry into the yogurt market with a view to providing innovation and added value to consumers,” Richard Hall concluded.
The Zenith Report on Yogurt Innovation contains full profiles on 80 brands launched in 2013-16 across 5 regions under 7 product types. Contact Zenith International on +44 (0)1225 327900 or e-mail firstname.lastname@example.org.
Notes for Editors
An illustration is attached for publication.
For further information, please contact:
Esther Renfrew or Monika Fedor, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901