East Europe water coolers up 16% beyond 1 million
Over 1.1 million bottled water coolers had been installed across East Europe by the end of 2005, 16% more than in 2004, according to the sixth report on East Europe Water Coolers from specialist drinks consultancy Zenith International. Two thirds of these were electric and the remainder were dispensers or hand pumps. At over 1,000 million litres, 2005 sales through coolers have risen to 9.5% of total bottled water consumption, compared with just 4% in 1999.
Russia is the leading country with a 35% volume share, slightly ahead of Poland on 34%. Then there is a substantial gap before reaching Romania on 6%, followed by the Czech Republic and Ukraine, each at 4%. Almost all markets experienced substantial growth in 2005, with 12 of the 15 countries analysed exceeding a 15% increase.
"The East European water cooler market has consistently added around 150,000 bottled water coolers every year and there remains significant potential across the region," according to Zenith Research Director Gary Roethenbaugh. "In particular, countries to the south including Romania, Serbia and Croatia have enjoyed growth rates far above the average, at nearly 30%. Meanwhile, countries within the European Union have averaged over 9% growth - strongly influenced by the large and mature Polish market."
Major players Danone Springs of Eden and Nestlé Waters are now well established in the region, having acquired local operators several years back. Nestlé Waters is the overall leader, with sizeable operations in Poland and Russia. Danone Springs of Eden comes second, followed by the Clear Water Company in Russia, Gelsva in Lithuania and La Fantana in Romania.
Zenith expects total cooler numbers to double by 2010, with the majority of new placements coming from electric machines. On this basis, sales through coolers should pass the 2,000 million litre mark in 2010.
The 2006 Zenith Report on East Europe Water Coolers contains 265 pages with 39 overview tables and charts, 15 detailed country profiles and 72 company profiles plus a full market analysis and commentary. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com.
For further information, please contact:
Gary Roethenbaugh or Stuart Foxon, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
Russia is the leading country with a 35% volume share, slightly ahead of Poland on 34%. Then there is a substantial gap before reaching Romania on 6%, followed by the Czech Republic and Ukraine, each at 4%. Almost all markets experienced substantial growth in 2005, with 12 of the 15 countries analysed exceeding a 15% increase.
"The East European water cooler market has consistently added around 150,000 bottled water coolers every year and there remains significant potential across the region," according to Zenith Research Director Gary Roethenbaugh. "In particular, countries to the south including Romania, Serbia and Croatia have enjoyed growth rates far above the average, at nearly 30%. Meanwhile, countries within the European Union have averaged over 9% growth - strongly influenced by the large and mature Polish market."
Major players Danone Springs of Eden and Nestlé Waters are now well established in the region, having acquired local operators several years back. Nestlé Waters is the overall leader, with sizeable operations in Poland and Russia. Danone Springs of Eden comes second, followed by the Clear Water Company in Russia, Gelsva in Lithuania and La Fantana in Romania.
Zenith expects total cooler numbers to double by 2010, with the majority of new placements coming from electric machines. On this basis, sales through coolers should pass the 2,000 million litre mark in 2010.
The 2006 Zenith Report on East Europe Water Coolers contains 265 pages with 39 overview tables and charts, 15 detailed country profiles and 72 company profiles plus a full market analysis and commentary. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com.
For further information, please contact:
Gary Roethenbaugh or Stuart Foxon, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com