European Point of use Water Market Quadruples in Five Years
Nearly 790,000 point of use (POU) water units were in active use across West Europe at the end of 2007, four times more than five years ago. Also known as plumbed-in or mains-fed coolers, POU systems purify and chill mains tap water. With an estimated value of â‚¬210 million in 2007, the West European plumbed-in water cooler market remains an attractive and exciting prospect for the future, as it continues to record annual growth in excess of 20%.
"The United Kingdom and Italy are the two leading countries, with a combined unit share of 56%, but they are quite different in character," commented Zenith Market Intelligence Director Gary Roethenbaugh. "Offices dominate the UK industry, driven by interest in health and hydration. Italian preference for sparkling water and a culture of leaving the workplace for refreshment have led to more emphasis on provision in bars, restaurants and homes."
"for sparkling water and a culture of leaving the workplace for refreshment have led to more emphasis on provision in bars, restaurants and homes."
The main reasons for increasing consumption of tap water through POU systems are the cost savings, convenience and environmental benefits that plumbed-in coolers claim to offer. 29% of all mains-fed coolers in Europe now dispense sparkling water as well. "Trust in the national water supply is vital, but also a desire to improve it. Customer awareness and equipment innovation have encouraged POU progress too," Gary Roethenbaugh added.
The presence of many regional manufacturers has helped reflect the needs of local consumers. Waterlogic, Ebac, Crystal Mountain and Apuro are among the UK manufacturing heavyweights, while Italbedis, Zerica, CEM Industries, Kosmologik and Cosmetal have led the way in Italy.
Looking ahead, the highest growth rates are foreseen in Greece, Switzerland and Austria. Italy, the UK, France and Germany are expected to install more than 450,000 units between them over the next five years.
The 2008 Zenith Report on West Europe Point of Use Coolers contains 420 pages including more than 200 company profiles, full company rankings, 22 market overview tables and a detailed market commentary. Contact Zenith International on tel +44 (0)1225 327900 or e-mail firstname.lastname@example.org.
Notes for Editors
1. Two charts are attached for publication.
2. For further information, please contact:
Gary Roethenbaugh or Lauren Brookes, Zenith International Ltd
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