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  • First Innobev US Beverage Entrepreneur Forum
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1st April 2008

First Innobev US Beverage Entrepreneur Forum

InnoBev US, a new Beverage Entrepreneur Forum, will take place in New York on June 19th, 2008. This is the first event specifically designed for independent marketers in the dynamic North American non-alcoholic beverages industry, especially those looking to break into fast growing emerging sectors such as functionality, wellness and other value added categories.

Organized by world leading drinks consultancy Zenith International in partnership with leading North American beverage publisher BevNET.com, the forum will provide a unique networking opportunity to hear from and meet individuals who have “made it happenâ€, industry investors, innovation experts, retailers, distributors and suppliers.

The program opens with addresses from Greg Steltenpohl, Founder of Odwalla and now Chief Executive Officer of Adina, Jon Olafsson, Chairman of Icelandic Water Holdings, and Peter van Stolk, Founder of Jones Soda and now Chief Executive Officer of Tree Fort, as well as presentations from other top entrepreneurs. There will be an “Innovator Panelâ€, where delegates will be able to quiz industry experts and four companies will have an opportunity to present to a “Dragon’s Den†distributor panel. There will also be market briefings from Zenith experts and new products to sample. The Forum is being held in association with beverage innovation and Beverage Spectrum magazines, with sponsorship from Wild Flavors.

“Most industry events overlook the needs of smaller independent beverage companies, yet it is their innovation and pioneering activity that often leads to the success stories of the future. We are delighted to be working with BevNET on an event that will reach this vibrant and exciting segment of the market,†commented Zenith Chairman Richard Hall.

For full program details and to book online, please visit www.zenithinternational.com/events

Note for Editors:

For further information, please contact:

Richard Hall or Isabel Lightfoot, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901 zenithinternational.com

John Craven, BevNET.com
1 Mifflin Place, 3rd Floor, Cambridge, MA 02138, United States
t +1 617 715 9675 f +1 617 812 7740 bevnet.com

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